新华财经上海10月1日电（贾立歆）今年国庆中秋双节期间，全国多地重磅体育赛事陆续开幕。2025中 国网球公开赛、2025年WTT中国大满贯（世界乒乓球职业大联盟中国大满贯）、2025上海劳力士大师 赛……这些赛事不约而同地玩起了"票根经济"，让票根不再是简单的纪念品，而是变成了能兑换咖啡、 游览景区甚至入住酒店的"万能折扣券"。一张张看似简单的赛事票根，正成为连接体育激情与城市消费 的关键纽带。 赛事扎堆开幕，票根经济悄然兴起 在北京，中国网球公开赛与WTT中国大满贯两大赛事同期举行，催生出"赛事+商圈"的创新消费模式。 在湖北，29场体育赛事和2场消费季活动将在双节期间举办，涵盖竞技体育、群众体育和数字体育等多 个领域，湖北省体育局还联合商圈、酒店、景区推出"知音湖北·票游荆楚"权益兑换机制，延伸消费链 条。与此同时，内蒙古"蒙超"联赛、重庆"渝超"联赛等地方赛事也纷纷加入"票根经济"行列，让体育流 量转化为消费增量。 票根经济，正悄然改变着传统的消费模式。它让票根从消费的"终点凭证"转变为"起点凭证"，推动单一 消费向链式体验转变。这张曾经只证明观众"来过"的纸片，如今被赋予了新的使命，成为一张"城市体 ...

Core Insights - The "Zhe BA" basketball league in Shaoxing has successfully engaged local communities and boosted economic activity through various promotional strategies and events [1][2][3][4] Group 1: Event Impact - The first home game of the Shaoxing team attracted nearly 10,000 fans to the Shaoxing Olympic Sports Center, indicating strong local interest in the league [2] - The local government issued over 60 million yuan in consumption vouchers to stimulate spending around the event, benefiting various market participants [2] Group 2: Cultural Integration - Shaoxing has creatively integrated local culture with the basketball events, using media to promote regional specialties and create buzz around the league [3] - The concept of "ticket root economy" is emphasized, where the ticket serves as a key to unlock local cultural experiences and enhance community identity [3][4] Group 3: Long-term Economic Strategy - The city is leveraging the basketball events to promote long-term economic benefits, including exclusive housing discounts for ticket holders, with discounts up to 100,000 yuan for home purchases [4] - The initiative aims to transform the excitement of attending games into sustained consumer engagement and urban development [4]