"Subway到了老北京的地界也得改叫Subwayer。" 和"巴黎倍儿甜"一样，这原本是一句调侃，没想到被官方听进去了。 9月17日，网友发现，连锁三明治品牌赛百味的店铺和官方账号都统一把头像换成了 四个大字：赛百味儿。绿底金字，皇城味儿冲人，就差在右下角盖章写"乾隆御笔"。 图源：小红书@bigfish "白领三明治"画风大变，打工人先是疑惑，"是只有北京市场改名了吗？"得到否定答案后开始质疑："夺新鲜呐，嘛呢这是？" 官方虽然声称是"改名"，其实是借着发布新的"京味儿三明治"玩儿梗，在美团、饿了么、小红书、抖音等平台上集体换了一波平台头像，并没有真的去工 商局把品牌名改成"赛百味儿"。 不过细品"赛百味儿"，比起麦当劳在国内改名金拱门，只取形不取意，一个多出来的"儿"字则在形意上都巧妙地完成了"京化"。真是一场酣畅淋漓的京学 西用。 赛百味早就是北京老字号了。北京孩子从小到大，中学、大学、公园、剧院旁边总少不了一家赛百味。 "老北京儿天桥旁边儿的赛百味儿，烤好的三明治儿，配上一杯百事汽水儿，那叫一个地地道道。" 没有一个外来快餐品牌能像赛百味这样，离成为麦当劳肯德基那样的"国民快餐"还早得很，却已先深深 ...

Group 1 - Nestlé is optimizing its R&D model in Greater China to support transformation and accelerate development, with a leadership change in the R&D department [1] - The new R&D head, Guglielmo Bonora, has extensive experience across multiple regions and categories, which aligns with Nestlé's strategic focus on innovation and local market needs [1] - This leadership transition is expected to enhance product competitiveness and help Nestlé regain growth advantages in the competitive Chinese food and beverage market [1] Group 2 - From January to August, China's railway system transported 3.2 billion passengers, marking a historical high with a year-on-year increase of 6.7% [2] - The average daily operation of passenger trains increased by 7.7%, indicating sustained growth in capacity and effective demand management through big data analysis [2] - The rise in cross-border passenger transport and tourism train operations is expected to stimulate consumption and contribute to the development of the tourism and silver economy [2] Group 3 - Subway introduced a new sandwich line that combines traditional Chinese flavors, marking a significant step in its localization strategy [3] - The collaboration with Michelin-starred chefs to create the "Zhi Zi Kao Rou" flavored sandwich reflects Subway's commitment to catering to local tastes and preferences [3] - This product innovation aims to enhance brand competitiveness in the Chinese market by meeting consumer demands for fresh and healthy food options [3] Group 4 - Chao Hong Ji has submitted an IPO application to the Hong Kong Stock Exchange, aiming for a dual listing in A+H shares [4] - The move indicates a proactive strategic approach to expand financing channels for overseas growth, brand upgrades, and capacity building in a competitive jewelry market [4] - The company has shown strong revenue and profit growth in the first half of 2025, alongside notable performance in IP collaborations and product innovation [5] Group 5 - Trip.com announced it will cover losses for customers affected by the postponement of the Disney cruise, demonstrating a commitment to consumer rights [6] - While this may increase short-term costs, it is expected to enhance brand image and customer loyalty in the long run [6] - The crisis management approach aims to strengthen user engagement and attract potential customers, solidifying Trip.com's position in the online travel market [6]