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悦达起亚公布4月销量达22,155辆,同比增长11.8%
Qi Lu Wan Bao· 2025-05-08 02:34
Core Insights - Yueda Kia reported a strong sales performance with April 2025 sales reaching 22,155 units, an increase of 11.8% year-on-year, and cumulative sales from January to April reaching 78,707 units, up 12.7% [1] - The company is focusing on integrating global resources with local market demands in China, emphasizing a long-term commitment to the market [1][15] - The automotive industry in China is shifting its competitive focus from electrification to intelligent capabilities, marking a new phase of competition [1] Sales and Production - In April 2025, Yueda Kia produced 22,200 vehicles, a year-on-year increase of 6.9%, with cumulative production from January to April at 77,900 units, up 17.2% [1] - The company exported 12,791 engines in April, with a total of 43,129 engines exported from January to April, indicating robust growth in exports [1] Product Launches - The new Kia Sportage, known as the "global sales champion," was relaunched with a starting price of 115,800 yuan, setting a new value benchmark for compact SUVs [2] - The 2025 Kia Sportage features upgraded configurations tailored to Chinese consumers, including advanced comfort and intelligent driving assistance features [4] Strategic Initiatives - Yueda Kia is advancing its "oil-electric parallel" strategy while enhancing its export base in Yancheng, aiming for a global development framework [8] - The company has exported 418,000 vehicles since 2018, generating over $4.39 billion in export sales, with a diverse product matrix covering various segments [11] Future Plans - Yueda Kia plans to launch three high-quality new models in 2026 and will continue to develop electric vehicles based on Chinese consumer needs [13] - The company is enhancing its service network through partnerships with major dealers and online platforms to improve customer service experiences [13]