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2025海报集团金秋车展今日启幕
Hai Nan Ri Bao· 2025-09-11 01:24
2025海报集团金秋车展今日启幕 2025海报集团金秋车展参展新能源汽车占比达到80%以上,这也与海南汽车消费市场保持一致。相 关数据显示,今年1月至7月,海南新增汽车消费中,新能源车占比全部保持在60%以上,有些月份甚至 逼近70%。在各汽车品牌"同台竞技"中,自主品牌车型销售占比均超过50%,最高可达70%。 延续"最会卖车的车展"传统,本届车展上,车商纷纷推出最大力度的购车优惠。成立仅两年的新能 源汽车品牌icar携ICAR V23亮相车展,并推出2000元抵1.2万元的购车优惠,教师还额外享3000元优 惠。受众多车主青睐的品牌比亚迪,本次推出试驾有好礼等多个优惠活动。奔腾小马各项补贴叠加,最 多可优惠3万多元。深蓝汽车车展限时至高优惠2.5万元。东风本田URV钜惠7.5万元,艾力绅钜惠7.9万 元。起亚狮铂拓界限时特价焕新补贴7万元。 多款新车正式亮相,参展新能源车占比超80% 有些车商不仅携新车亮相,还推出大力度的购车优惠。广汽埃安霸王龙家庭版在本届车展将正式上 市;东风猛士M817豪华智能越野在车展正式上市,下定可以限时享受价值超7万元的八重首销权益;鸿 蒙智行问界M8下定也可享至高价值7.2万 ...
不炫技,不堆料,艾力绅凭何做MPV市场的“MVP”?
汽车商业评论· 2025-08-26 23:05
Core Viewpoint - The new Dongfeng Honda Aileishen, a benchmark model in the MPV market, has been launched with a refreshed design and enhanced features, aiming to lead the high-end family MPV trend in China [4][6]. Group 1: Product Features and Market Positioning - The new Aileishen offers four versions priced between 249,800 to 303,800 yuan, along with purchase incentives totaling up to 36,800 yuan [4]. - It has a unique positioning as a versatile vehicle suitable for both business and family use, breaking the traditional dichotomy in the MPV market [6][7]. - The vehicle balances high-end quality with practical value, integrating advanced technology and thoughtful design without excessive luxury [6][7]. Group 2: Competitive Advantages - Aileishen's ability to adapt to various scenarios, such as business receptions and family outings, allows it to meet diverse user needs effectively [7][20]. - The model's design philosophy emphasizes finding the right balance rather than pursuing extremes, making it user-friendly for various roles [14][22]. - The vehicle features a flexible seating arrangement and spacious interior, enhancing comfort and usability for different passenger needs [10][12]. Group 3: Technological Innovations - The i-MMD dual-motor hybrid system provides excellent fuel economy and a smooth driving experience, addressing traditional MPV fuel consumption concerns [17]. - Advanced safety features, including the Honda SENSING system, offer comprehensive protection and assistive driving capabilities [17]. - The Honda CONNECT system enhances the user experience with smart features like voice control and remote access [18]. Group 4: Market Context - Japanese MPVs, including Aileishen, maintain a strong market position due to their reputation, advanced hybrid technology, and deep understanding of space and comfort [9]. - The Aileishen's design and functionality reflect Honda's commitment to meeting the real needs of MPV users, focusing on reliability and balanced experiences [20][22].
东风本田:穿越市场激流,以品质硬实力回应用户信赖
Zhong Guo Qi Che Bao Wang· 2025-07-08 03:02
Core Viewpoint - The Chinese automotive industry is undergoing significant transformation in 2025, with a focus shifting from quantity to quality, driven by stringent regulations and safety standards [1][18]. Group 1: Industry Changes - The implementation of strong regulatory policies for assisted driving and the strictest battery safety regulations signal a return to quality-focused development in the automotive sector [1]. - The market is experiencing intensified competition, prompting companies to prioritize quality over mere expansion [1]. Group 2: Company Performance - Dongfeng Honda has achieved high-quality development through rigorous standards and requirements, maintaining a strong presence in the fuel vehicle market while advancing its transition to new energy vehicles [1][20]. - In the first half of the year, Dongfeng Honda welcomed 150,000 new customers, reflecting a commitment to long-term value [1]. Group 3: Product Quality and Reputation - Dongfeng Honda has garnered over 8.5 million users over its 20+ years, with quality being the core reason for customer trust [4]. - The CR-V model, a pioneer in the urban SUV category, has sold nearly 3.2 million units in China and is expected to surpass 15 million globally [4]. - The CR-V boasts a three-year resale value rate of 60.71%, ranking first among joint venture compact SUVs [4]. Group 4: Sales and Market Position - In the first half of the year, CR-V's sales reached nearly 90,000 units, marking an 8.39% year-on-year increase, with strong performance in both fuel and hybrid models [8][20]. - The launch of the 11th generation Civic has enhanced its smart interaction and safety features, showcasing Dongfeng Honda's commitment to innovation [8]. Group 5: Technological Advancements - Dongfeng Honda is not merely transitioning to electric vehicles but is committed to maintaining its quality standards while embracing new technologies [13][15]. - The company has launched the S7 model and is expanding its electric vehicle lineup, supported by a new smart factory that enhances production efficiency and precision [15]. Group 6: Local Innovation and Market Adaptation - Dongfeng Honda aims to accelerate local innovation by collaborating with local suppliers to meet diverse consumer needs effectively [18]. - The company emphasizes the importance of maintaining global quality standards while integrating local innovations to enhance its product offerings [20]. Group 7: Commitment to Quality - Dongfeng Honda's commitment to quality and safety remains unwavering, ensuring that all collaborations meet stringent quality and safety tests [20]. - The company continues to evolve its product lineup, with upcoming upgrades to popular models like the CR-V, focusing on enhanced smart technology and user experience [20].