Core Viewpoint - Beijing is experiencing a significant expansion in high-quality commercial projects, with over 4.5 million square meters of new large commercial facilities set to open from 2022 to 2024, enhancing the city's commercial landscape and meeting consumer demand [1] Group 1: Commercial Development - A total of approximately 750,000 square meters of new large commercial facilities are expected to open in the first half of 2025, including notable projects in various districts such as Changping, Haidian, Fengtai, Chaoyang, and Xicheng [1] - The Beijing Municipal Bureau of Commerce emphasizes a dual approach of upgrading existing facilities and developing new ones to create a comprehensive commercial consumption space system [1] Group 2: Trends in Commercial Projects - The trend of creating "urban third spaces" is evident, with projects like Zhonghai Dajixiang and Zhongguancun ART PARK transforming into public gathering places for leisure, socializing, and cultural activities, rather than just shopping venues [2] - Many projects are breaking traditional retail boundaries by significantly increasing the proportion of dining, entertainment, cultural experiences, and social spaces, thus creating a diverse and integrated commercial environment [2] Group 3: Cultural Integration and Market Focus - Projects are incorporating local historical elements into modern consumer symbols, such as Dajixiang's "urban cultural reception hall" concept, blending tradition with contemporary styles [3] - A focus on niche markets is evident, with developments like THE BOX targeting younger demographics (ages 15 to 29) and hosting numerous events to attract significant foot traffic, showcasing a differentiated market strategy [3]

4月25日，北京超极合生汇迎来东&西区合体超极盛典暨东区开业一周年庆典。盛典以"超有「东西」"为主题，通过整合众多跨界资源，打造创新场景，推 出超极运动会、露营音乐派对等多项趣味活动，为消费者奉上一场集运动健康、潮流艺术、音乐娱乐于一体的春日盛宴。据悉，活动2日吸引客流41.5万人 次、销售额突破2000万元。 活动现场 去年4月18日，超极合生汇东区开业，首日客流突破22万人次，而后迅速成为京北乃至北京商业新地标。开业一年来，销售超30亿，客流达到4000万+，单 日最高客流超30万人次。今年3月28日，西区正式开业，至此，东西区合体后的北京超极合生汇以46万平方米的超大体量、近800家品牌的庞大矩阵，成为北 京市规模最大的商业综合体之一。 （从右至左依次为：安踏集团副总裁杨春、合生商业集团联席总裁黄萌、合生商业集团总裁赵泽生、昌平区政府副区长高阳、全联房地产商会商业地产工作 委员会会长王永平、珠江投资集团副总裁兼华北地区董事长赵津、合生商业集团商业常务副总经理兼北京超极合生汇总经理张西、DiDimax总裁李林峰） 01 首店发力，打造国际化潮流新地标 首店尤其是高能级首店，是超极合生汇成为首都商业地标的重 ...