Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Views - The company's profitability is continuously recovering, with expectations for the vehicle-mounted business to ramp up [1] - The company achieved a revenue of 3.405 billion yuan in 2024, a year-on-year decrease of 4.27%, and a net profit of 120.14 million yuan, a year-on-year decrease of 0.30% [7] - The company is actively expanding its overseas market while benefiting from domestic demand recovery due to national subsidies [7] - The company has made significant progress in cost control, leading to improved profitability [7] - The company is expected to see performance growth from its vehicle-mounted and commercial projection products [7] Financial Summary - Total revenue forecast for 2023A is 3.557 billion yuan, with a projected increase to 4.258 billion yuan in 2025E, representing a year-on-year growth of 25.06% [1] - The net profit forecast for 2023A is 120.50 million yuan, with a significant increase to 429.61 million yuan in 2025E, reflecting a year-on-year growth of 257.58% [1] - The latest diluted EPS is projected to be 6.14 yuan in 2025E, with a corresponding P/E ratio of 20.91 [1] - The company’s gross margin is expected to improve from 31.19% in 2024A to 34.24% in 2025E [8] - The return on equity (ROE) is projected to increase from 4.08% in 2024A to 13.96% in 2025E [8]

Investment Rating - The investment rating for the company is "Buy" and is maintained [7] Core Views - The company reported a revenue of 3.405 billion yuan for 2024, a year-on-year decline of 4.27%, with a net profit attributable to shareholders of 120 million yuan, down 0.30% year-on-year. However, the non-recurring net profit attributable to shareholders increased by 34.94% year-on-year to 92 million yuan [2][4] - In Q4 2024, the company achieved a revenue of 1.123 billion yuan, a slight decline of 1.02% year-on-year, but the net profit attributable to shareholders surged by 367.35% year-on-year to 160 million yuan, and the non-recurring net profit attributable to shareholders increased by 499.03% year-on-year to 156 million yuan [2][4] Summary by Sections Company Overview - The company maintains a strong market position, being the leader in the smart projection industry, with a focus on overseas expansion and active development in the automotive projection sector. The company has achieved the top position in domestic shipments and sales for five consecutive years [11] Financial Performance - The overall gross margin for 2024 was 31.19%, a slight decrease of 0.15 percentage points year-on-year. The gross margin for projection products decreased by 0.99 percentage points year-on-year. The company optimized its expense ratios, leading to an increase in net profit margin by 0.14 percentage points year-on-year [11] - In Q4, the company saw a significant improvement in profitability, with a gross profit margin increase of 10.47 percentage points year-on-year, attributed to government subsidies and a narrowing decline in industry average prices [11] Future Outlook - The company is expected to continue its growth trajectory, with projected net profits of 360 million yuan, 578 million yuan, and 627 million yuan for 2025, 2026, and 2027 respectively, corresponding to price-earnings ratios of 24.3, 15.1, and 14.0 times [11]

Core Viewpoint - In 2024, the company reported a revenue of 3.405 billion yuan, a net profit attributable to shareholders of 120 million yuan, and a net profit excluding non-recurring items of 92 million yuan, showing a year-on-year decline in revenue and net profit but an increase in net profit excluding non-recurring items [1] Revenue Summary - In Q4 2024, the company achieved revenue of 1.123 billion yuan, with a year-on-year decline of 1.02% [1] - Revenue from projection machine products, accessory products, and internet value-added services in 2024 was 2.999 billion yuan, 170 million yuan, and 146 million yuan respectively, with year-on-year changes of -6.63%, +0.32%, and -1.20% [1] Product Performance - Revenue from long-focus projection, innovative products, and ultra-short-focus projection in 2024 was 2.768 billion yuan, 122 million yuan, and 108 million yuan respectively, with year-on-year changes of -3.67%, -35.80%, and -26.75% [2] Geographic Performance - Domestic revenue in 2024 was 2.229 billion yuan, while overseas revenue was 1.086 billion yuan, showing year-on-year changes of -14.80% and +18.94% respectively [3] Sales Model Performance - Online and offline sales revenue in 2024 was 2.170 billion yuan and 1.145 billion yuan respectively, with year-on-year changes of -13.51% and +12.24% [4] Gross Margin Analysis - The company's gross margin in 2024 was 31.19%, a decrease of 0.06 percentage points year-on-year [4] - In Q4 2024, the gross margin was 36.11%, an increase of 8.2 percentage points year-on-year [4] - Gross margins for projection machine products, accessory products, and internet value-added services were 26.59%, 52.15%, and 95.52% respectively, with year-on-year changes of -0.99, +2.16, and +2.39 percentage points [4] Sales Volume - Sales volume for long-focus projection, ultra-short-focus projection, and innovative products in 2024 were 104.14 thousand units, 1.62 thousand units, and 3.16 thousand units respectively [7] Expense Ratio - The expense ratios for sales, management, R&D, and financial expenses in 2024 were 17.56%, 3.42%, 10.80%, and -1.46% respectively, with year-on-year changes of -0.57%, -0.80%, +0.08%, and -0.57 percentage points [8] Profitability - The company's net profit margin for 2024 was 3.52%, and for Q4 2024, it was 14.28%, with year-on-year increases of 0.15 and 11.27 percentage points respectively [9] Investment Outlook - The company is a leader in the projection industry, with dual brands "XGIMI" and "Happy Planet" focusing on DLP and LCD technology routes, which may enhance market share. The launch of the vehicle-mounted projection business marks a new growth curve [9] - Projected net profits for 2025-2027 are 391 million yuan, 542 million yuan, and 680 million yuan respectively, with corresponding PE ratios of 22.40, 16.16, and 12.89 times [9]