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“洋土特产”、首店经济、票根经济,新名词透视中国市场内生活力
Xin Hua Wang· 2025-12-24 07:25
Core Insights - The article highlights the vibrant dynamics of the Chinese consumer market, showcasing new trends such as "foreign local specialties," "first-store economy," and "ticket economy" that reflect the market's robust vitality [1] Group 1: Foreign Local Specialties - The "foreign local specialties" concept is gaining traction, with products like Ethiopian coffee being showcased through e-commerce live streaming, making their way into Chinese households [3] - The Hongqiao International Central Business District is accelerating the development of a "Silk Road e-commerce" hub, with 22 national pavilions established and a 21.77% year-on-year increase in import and export volume from partner countries from January to November [4] - China's express delivery volume reached 1.8074 billion packages in the first 11 months, marking a 14.9% year-on-year growth, surpassing the total expected for 2024 [4] Group 2: First-Store Economy - The first-store economy is thriving in major cities like Shanghai and Beijing, with an average of over 5 new stores opening daily in these metropolitan areas [8] - In Shanghai, 933 new stores were added from January to November, including 14 global and Asian first stores, with high-energy first stores making up 17.47% of the total [7] - Beijing saw the addition of over 960 new stores in the same period, with local policies supporting the introduction of new stores to stimulate the consumer market [8] Group 3: Ticket Economy - The ticket economy is emerging as a new growth engine, with major exhibitions at the Shanghai Pudong Art Museum attracting significant visitor numbers and driving additional traffic to related cultural sites [9] - The "ticket root" concept is transforming tickets into consumption passes, with predictions that concert and music festival revenues will exceed 30 billion yuan by 2025, potentially driving over 200 billion yuan in related spending [11] - Events like the "Sichuan Super League" have shown the ability to attract large crowds, with a 24% year-on-year increase in visitors during the event [11]
不确定性冲击全球奢侈品市场 路威酩轩(LVMUY.US)加码韩国构建多元化支点
智通财经网· 2025-09-25 02:00
Group 1 - LVMH is increasing its expansion efforts in South Korea to diversify its global business due to geopolitical and economic uncertainties affecting major markets like the US [1] - The flagship stores of Louis Vuitton and Dior in Seoul's Cheongdam area are set for expansion, with Dior's renovation possibly starting in 2027, including a permanent restaurant [1] - Bulgari is considering opening its first flagship store in South Korea, while Tiffany's flagship store is scheduled to open in Cheongdam in 2027 [1] Group 2 - The South Korean market is seen as a bright spot for luxury brands due to strong consumer love for luxury goods, economic resilience, and high consumer confidence [1] - Sales of Louis Vuitton, Hermès, and Chanel in South Korea grew nearly 10% last year, reaching $3.3 billion [1] - The increase in luxury sales is also driven by a surge in tourists from China and Japan, along with the depreciation of the Korean won, with tourist spending reaching a record 9.26 trillion won (approximately $6.6 billion) last year [1] Group 3 - Other luxury brands are also optimistic about the strong demand in the South Korean market, with Richemont reporting a 20% sales increase in Korea for the fiscal year ending in March [2] - Richemont opened a new flagship store for its Swiss watch brand Vacheron Constantin in Seoul, featuring Korean art exhibitions and private lounge spaces [2] - Hermès has relocated and expanded its flagship store in Seoul, reopening in August [2]
LV巨轮直冲对面星巴克海妖logo、开业请大师烧香?围观上海滩「风水大战」成打工人新乐子
3 6 Ke· 2025-06-30 08:16
Core Viewpoint - The opening of Louis Vuitton's flagship store "Louis Ship" in Shanghai has sparked a unique public interest due to its architectural design and its perceived feng shui implications, particularly its alignment with the nearby Starbucks [1][4][6]. Group 1: Louis Vuitton's "Louis Ship" - The "Louis Ship" measures 114.5 meters in length, 30 meters in height, and has a total area of 1,600 square meters, featuring three levels dedicated to exhibitions, a boutique, and a café [7][10]. - The store is expected to remain in Shanghai's Jing'an District for at least two years, attracting significant public attention and foot traffic since its unveiling [7][12]. Group 2: Starbucks' Response - Starbucks' flagship store, which opened in 2017, is the largest in the world at 2,700 square meters and features an immersive coffee experience [14]. - In response to the feng shui debate, Starbucks engaged in promotional activities and social media campaigns to leverage the increased attention, including a "Happy Creation" event [21][23]. Group 3: Feng Shui Debate - The pointed bow of the "Louis Ship" is said to create a "sharp angle kill" effect directed at Starbucks, which has led to discussions about the potential negative impacts of such feng shui [4][14][16]. - Starbucks' logo, featuring the Siren from Greek mythology, is humorously positioned as a protective figure against the "Louis Ship," adding to the narrative of competition between the two brands [18][21]. Group 4: Public Engagement and Marketing - The opening of the "Louis Ship" led to a surge in visitors at Starbucks, with reports of long queues and increased customer traffic, suggesting a mutually beneficial outcome for both brands [23][24]. - Social media engagement included a photo editing competition where users creatively altered images of the "Louis Ship" and Starbucks, further enhancing brand visibility [24][25].
路易威登深圳机场专卖店开启试营业 深圳机场持续丰富航站楼国际化品牌矩阵
据了解,路易威登深圳机场专卖店位于T3航站楼三层国内出发核心商业区,拥有280平方米的展示和零 售空间,通过品牌标志性元素与机场建筑语言有机融合,形成了独特的艺术氛围,为旅客了营造沉浸式 的购物体验。 (深圳机场供图) 近年来,深圳机场立足"国际枢纽、深圳气质"的商业定位,积极推动国际头部品牌以及深圳优势本土品 牌入驻,形成了"国际大牌+深圳智造"的独特商业矩阵,展示了深圳作为科技之都、时尚之都的城市文 化特色,为旅客带来"在机场逛商场"的全新消费体验。在此基础上,深圳机场积极推进国际支付场景便 捷化,基本实现了航站楼商业外卡支付全覆盖,为跨境人士在机场提供从入境到出境全程无忧支付的消 费环境和体验,获评首批"深圳市便利支付示范商圈"。 "持续丰富航站楼国际化品牌矩阵是深圳机场打造航空枢纽型世界级商圈的重要抓手。去年,我们成功 引进了15个国际名品,在路易威登之后,爱马仕、迪奥等国际知名品牌也将陆续开门营业,进一步提升 机场高端商业配套水平,满足旅客品质化消费需求,助力深圳加快建设国际消费中心城市。"深圳机场 相关负责人表示。(编辑:孙文瑾 校对:王亚玲 审核:程凌) 中国民航网 通讯员刘韶滨 王金锋 报道: ...