Core Viewpoint - The opening of Louis Vuitton's flagship store "Louis Ship" in Shanghai has sparked a unique public interest due to its architectural design and its perceived feng shui implications, particularly its alignment with the nearby Starbucks [1][4][6]. Group 1: Louis Vuitton's "Louis Ship" - The "Louis Ship" measures 114.5 meters in length, 30 meters in height, and has a total area of 1,600 square meters, featuring three levels dedicated to exhibitions, a boutique, and a café [7][10]. - The store is expected to remain in Shanghai's Jing'an District for at least two years, attracting significant public attention and foot traffic since its unveiling [7][12]. Group 2: Starbucks' Response - Starbucks' flagship store, which opened in 2017, is the largest in the world at 2,700 square meters and features an immersive coffee experience [14]. - In response to the feng shui debate, Starbucks engaged in promotional activities and social media campaigns to leverage the increased attention, including a "Happy Creation" event [21][23]. Group 3: Feng Shui Debate - The pointed bow of the "Louis Ship" is said to create a "sharp angle kill" effect directed at Starbucks, which has led to discussions about the potential negative impacts of such feng shui [4][14][16]. - Starbucks' logo, featuring the Siren from Greek mythology, is humorously positioned as a protective figure against the "Louis Ship," adding to the narrative of competition between the two brands [18][21]. Group 4: Public Engagement and Marketing - The opening of the "Louis Ship" led to a surge in visitors at Starbucks, with reports of long queues and increased customer traffic, suggesting a mutually beneficial outcome for both brands [23][24]. - Social media engagement included a photo editing competition where users creatively altered images of the "Louis Ship" and Starbucks, further enhancing brand visibility [24][25].

据了解，路易威登深圳机场专卖店位于T3航站楼三层国内出发核心商业区，拥有280平方米的展示和零 售空间，通过品牌标志性元素与机场建筑语言有机融合，形成了独特的艺术氛围，为旅客了营造沉浸式 的购物体验。 （深圳机场供图） 近年来，深圳机场立足"国际枢纽、深圳气质"的商业定位，积极推动国际头部品牌以及深圳优势本土品 牌入驻，形成了"国际大牌+深圳智造"的独特商业矩阵，展示了深圳作为科技之都、时尚之都的城市文 化特色，为旅客带来"在机场逛商场"的全新消费体验。在此基础上，深圳机场积极推进国际支付场景便 捷化，基本实现了航站楼商业外卡支付全覆盖，为跨境人士在机场提供从入境到出境全程无忧支付的消 费环境和体验，获评首批"深圳市便利支付示范商圈"。 "持续丰富航站楼国际化品牌矩阵是深圳机场打造航空枢纽型世界级商圈的重要抓手。去年，我们成功 引进了15个国际名品，在路易威登之后，爱马仕、迪奥等国际知名品牌也将陆续开门营业，进一步提升 机场高端商业配套水平，满足旅客品质化消费需求，助力深圳加快建设国际消费中心城市。"深圳机场 相关负责人表示。（编辑：孙文瑾 校对：王亚玲 审核：程凌） 中国民航网 通讯员刘韶滨 王金锋 报道： ...