转转、瓜子等二手交易平台养活了不少短视频博主，没有它们，短视频世界会少了很多乐趣以及"精神 氮泵"。飞瓜易投数据显示，仅九月份的一个星期，转转在抖音投放素材1422条，除了"丧钟克里斯"， 还有"脱缰凯""忘崽夫妇的路亚日记"等等博主。可以说"丧钟克里斯"口中的健身博主们依赖"九龙科 技"，而转转们则依赖投放植入广告获取流量，让二手买卖转起来。 因为二手交易是门很难做的生意。近日，转转宣布将逐步关停"自由市场"业务，全面转向"官方验"业务 模式。这意味着，转转不再支持个人之间的交易，其在成立之初赖以生存的C2C业务将彻底成为历史。 转转这次决绝的转身，其实并非毫无预兆。这些年来，转转的C2C业务的份额一直都在下滑，据转转 CEO黄炜透露，当前C2C业务在转转集团的业务收入占比仅有3%。砍掉这部分业务，对转转的收入似 乎并不会产生太大的影响。 但是参考闲鱼的生态不难发现，对于二手交易平台们来说，C2C业务能带来的不仅是收入，更重要的还 有流量和活跃用户。对比闲鱼的月活用户已经突破2亿大关，转转等平台还在千万级别苦苦挣扎。 而转转这样的月活数据，还是靠着大量在"丧钟克里斯"这样的自媒体上投放广告支撑起来的，转转因 ...

Core Insights - The rise of second-hand stores is driven by consumer preferences for affordability, uniqueness, and sustainability [1][3][6] - The second-hand market is experiencing significant growth, with a projected transaction scale of 645 billion yuan in 2024, reflecting a year-on-year increase of 17.56% [9] Consumer Preferences - Price is the primary factor influencing consumers to choose second-hand goods, with many finding luxury items at significantly lower prices compared to new ones [3][6] - The uniqueness of second-hand items appeals to consumers seeking personalized products, as many are discontinued or rare [3][6] - Environmental consciousness is a growing trend, with consumers viewing second-hand purchases as a way to promote sustainability and reduce waste [3][6] Market Dynamics - The shift from online to offline sales is evident, with platforms like "Super Zhuangzhuang" and "Xianyu" opening physical stores to enhance consumer experience [4][6] - Second-hand stores generate revenue through buying low and selling high, as well as charging consignment fees [5][7] - The integration of online and offline sales channels has improved operational efficiency and reduced return rates for second-hand goods [8] Growth Potential - The second-hand market is expected to continue expanding, supported by government policies promoting green consumption and the increasing popularity of unique goods [6][9] - There is a need for improved standards in product circulation, transaction regulations, and authentication methods to enhance consumer trust and market growth [9][11] Consumer Experience - Consumers express a desire for better product display and verification in second-hand stores, indicating that store aesthetics and organization are crucial for attracting buyers [10][11] - The demand for high-quality second-hand goods is rising, with consumers willing to invest in durable products that have been previously owned [11]

Core Viewpoint - The rise of second-hand stores in China is driven by consumer preferences for affordability, uniqueness, and environmental sustainability, leading to a growing market for second-hand goods [1][3][9]. Consumer Preferences - Consumers are increasingly choosing second-hand products due to their relatively lower prices, with some able to purchase two second-hand items for the price of one new item [3][5]. - The uniqueness of second-hand items appeals to younger consumers, who seek personalized and distinctive products that are often no longer in production [3][9]. - Environmental consciousness is influencing purchasing decisions, as buying second-hand is seen as a way to promote sustainable living and reduce waste [3][9]. Market Growth - The second-hand e-commerce market in China is projected to reach a transaction scale of 645.02 billion yuan in 2024, reflecting a year-on-year growth of 17.56% [9]. - The user base for second-hand e-commerce is expected to grow to 660 million, marking a 13.79% increase [9]. Business Models - Second-hand stores generate revenue through buying low and selling high, as well as charging consignment fees for items sold on behalf of others [5][7]. - The integration of online and offline sales channels enhances customer experience and reduces return rates, with some stores reporting a drop in return rates from double digits to single digits after adopting this model [8][9]. Operational Challenges - Despite the growth, second-hand stores face challenges such as higher operational costs associated with physical locations and the need for improved product display and authenticity verification [10][11]. - Consumers express a desire for better shopping experiences in second-hand stores, emphasizing the importance of cleanliness, organization, and product presentation [10][11]. Regulatory Environment - The development of the second-hand market is supported by government policies promoting green consumption and the circular economy, which have increased consumer awareness and acceptance of second-hand goods [6][11].