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如何将自然馈赠的礼物转化为乡村振兴的动力?许戈辉带你实地考察
凤凰网财经· 2025-12-04 15:24
近日,公益先锋知名主持人许戈辉与知名主持人蔡紫一起来到大别山门户霍山,来到佛子岭生态酿造小镇、佛子岭中心学校、霍山县医院西院 区……一同寻访乡村繁荣的佳话,考察迎驾基金会的善举,感受迎驾公益基金的公益之心。 为什么觉得这儿的人充满了善意?为什么说善行不仅仅是慈善的一个核心,它更是美好生活的基石?做公益节目最怕的是什么?为什么说公益不仅 是解决最基本的生活保障?乡村繁荣应该什么样?《大驾光临》第二季栏目中嘉宾不仅金句频出,还为大家揭秘了迎驾集团将自然馈赠的礼物转化 为乡村振兴动力的方法。 01 这儿的人充满了善意 为什么觉得这儿的人充满了善意? "年轻人是不是愿意留下来,他们是不是能够在家乡找到自己的发展空间。" "你知道做这么多年的节目,我们最怕的是什么?就是当我们接触到企业家的时候,特别怕观众质疑说:哇,又给人家做广告,又带着商业色 彩。"在参观完佛子岭生态酿造小镇后,许戈辉感慨地说,"这次我突然间觉得,要好好地宣传那些有担当的、有责任的、扎扎实实埋头苦干、造福 一方的企业家。" 据悉,迎驾集团先后投资近60亿元,为佛子岭生态酿造小镇建造了两所学校、两所医院、三座桥梁,并正在建设一个儿童乐园。迎驾集团不仅为 ...
《大驾光临》第二季开播!刘孝田重返家乡,用一只画笔解锁大别山的山水密码
凤凰网财经· 2025-11-20 09:00
刘孝田为家乡的美景创作了很多画作,大别山石窟、毛坦厂中学、毛坦厂老街、大别山风情谷等景点纷纷将他的画作印在门票上,如今这些画作成 了家乡的名片。 02 中西合璧:将精神元素注入画作 " 当时我就在思考,用什么样的绘画风格能够感动国外友人。 " 刘孝田回忆,在收到俄罗斯圣彼得堡美术展邀请后,他想把中国人民的精神融入到 画作中去打动外国友人。于是他想到了具有中国特色的江南渔乡,画了一副渔民在冰天雪地的寒冬中,不畏严寒,破冰出航的场景,这就是刘孝田 扬名海外的名作《破冰》。 文 | 凤凰网酒业 " 原来这里是穷山恶水……现在山都变成'城'了,把一座山变成城市,把出去的农民工变成了工人 " 近日,知名专家、国家一级美术师刘孝田返回家 乡,与著名主持人蔡紫一同走进 大别山门户霍山 。 得知画作拍出 1.49 亿元是何心情?家乡的山水如何塑造他的画风?如何将精神融入画作去感动外国观众?《大驾光临》第二季第五期栏目中,嘉宾 金句频出,带领大家以艺术视角探寻自然馈赠如何与人文创意碰撞出乡村繁荣的火花。 01 水墨乡愁:将画作变为家乡名片 " 大别山的生活经历,已经成为我记忆中独特的文化符号……是我创作的灵感源泉……"刘孝田站 ...
迎驾酒业销售公司举办2025年度苏沪区域经销商培训
Sou Hu Cai Jing· 2025-11-02 08:51
Core Insights - The training event titled "Exploring Business Strategies Together for Development" was organized by Yingjia Liquor Sales Co., Ltd. to enhance collaboration with distributors and promote long-term growth [1] - The current Chinese liquor industry is undergoing significant transformation, presenting both opportunities and challenges, necessitating deeper cooperation between manufacturers and distributors [3] Group 1: Brand Development - The invited lecturer, Xiao Yue, provided a comprehensive overview of the Yingjia brand's development history and elaborated on the "Six Ecological" brewing system, emphasizing the unique quality of Yingjia Tribute Liquor [5] - The brand philosophy highlighted the importance of natural ingredients and consumer perceptions of health and taste, reinforcing Yingjia's positioning as a leading ecological liquor brand in China [5] Group 2: Financial Management - Jin Beibei, Deputy Director of Financial Management Center, discussed enhancing financial management and risk prevention capabilities through tax management and real case studies, aiding distributors in navigating financial management challenges [6] Group 3: Market Analysis - Zhou Peng delivered a forward-looking and practical course on the current state and future trends of the liquor industry, analyzing changes in consumption scenarios, channel operations, industry regulations, and manufacturer-distributor relationships [8] Group 4: Training Outcomes - The training was recognized by participating distributors for significantly improving their business management, financial control, and operational capabilities, thereby strengthening mutual trust and collaboration with the manufacturer [10] - Yingjia Liquor Sales Co., Ltd. aims to continue implementing the "Manufacturer-Distributor Unity for Mutual Benefit" philosophy and establish a long-term training mechanism for distributors [10]
迎驾贡酒:传承文化之魂与“Z世代”共赴未来
Xin Lang Cai Jing· 2025-10-30 09:08
Core Viewpoint - The "Chishui River Forum" held in Maotai Town, Guizhou, focuses on the development of the Chinese liquor industry, emphasizing the importance of engaging with the "Z Generation" for the sustainable growth of Chinese liquor culture [1][5]. Group 1: Industry Insights - The "Z Generation," born between 1995 and 2009, is characterized by their broad perspectives, individualism, and experience-oriented consumption, which presents both opportunities and challenges for the liquor industry [3]. - Qin Hai highlighted that the "Z Generation" is not merely an observer but a key player in the evolution of the liquor industry, making it essential for the industry to embrace this demographic [5]. Group 2: Development Strategies - Qin Hai outlined three main directions for the development of Yingjia Tribute Liquor in resonance with the "Z Generation," focusing on ecological foundations, green values, and quality preservation [7]. - The company has leveraged ecological resources from Huoshan, Liu'an, Anhui, to build a sustainable and green brand image, which aligns with the values of the "Z Generation" [7].
迎驾贡酒:传承文化之魂 与“Z世代”共赴未来
Zhong Guo Jin Rong Xin Xi Wang· 2025-10-30 08:16
Core Insights - The forum themed "Heaven and Earth Cultivation" was held in Maotai Town, Guizhou, focusing on the development paths of the liquor industry, attracting industry leaders and scholars [1] - Qin Hai, General Manager of Anhui Yingjia Gongjiu Co., emphasized the importance of engaging with Generation Z, who are seen as key drivers of consumption upgrades [1][3] Group 1: Engagement with Generation Z - Generation Z, born between 1995 and 2009, is characterized by their broad perspectives, individualism, and emphasis on experiences, making them a significant consumer group in China [1] - This demographic, approximately 250 million strong, values spiritual resonance, cultural identity, and social value, and is willing to pay for interests, quality, and emotional experiences [1] Group 2: Development Strategies - Qin Hai outlined three main directions for Yingjia Gongjiu's resonance with Generation Z: ecological, cultural, and experiential [5] - Ecologically, the company focuses on building a sustainable brewing system leveraging the ecological resources of Huoshan, Luan, Anhui, aligning with Generation Z's values of sustainability and green practices [5] - Culturally, the company aims to deepen its cultural roots and refresh brand expression by exploring the ancient welcoming culture and developing new products that resonate with Generation Z's aesthetic and consumption preferences [5] - Experientially, Yingjia Gongjiu is innovating in experiential scenarios and emotional connections, exemplified by the creation of the "Yingjia Grand Manor," an immersive aesthetic space for young consumers to experience liquor culture [5] Group 3: Industry Call to Action - Qin Hai called for industry peers to uphold quality as a "lifeline," tell compelling cultural stories, and co-create new experiential models to collaboratively build a greener, more open, and confident future for Chinese liquor with Generation Z [3][5]
迎驾贡酒:2025年前三季度净利润约15.11亿元
Mei Ri Jing Ji Xin Wen· 2025-10-29 11:04
Group 1 - The core viewpoint of the news is that Yingjia Gongjiu reported a decline in both revenue and net profit for the first three quarters of 2025 compared to the previous year [1] - The company's revenue for the first three quarters of 2025 was approximately 4.516 billion yuan, representing a year-on-year decrease of 18.09% [1] - The net profit attributable to shareholders of the listed company was about 1.511 billion yuan, reflecting a year-on-year decrease of 24.67% [1] Group 2 - As of the report, Yingjia Gongjiu's market capitalization stands at 31.3 billion yuan [2] - The A-share market has recently surpassed 4000 points, indicating a significant market resurgence after a decade of stagnation, with technology leading the market transformation [2]
迎驾贡酒:第三季度净利润为3.81亿元 下降39.01%
Ge Long Hui· 2025-10-29 10:44
Core Viewpoint - The company reported a significant decline in both revenue and net profit for the third quarter and the first three quarters of the year [1] Financial Performance - Q3 revenue was 1.356 billion, a decrease of 20.76% year-on-year [1] - Q3 net profit was 381 million, down 39.01% year-on-year [1] - Revenue for the first three quarters was 4.516 billion, a decline of 18.09% year-on-year [1] - Net profit for the first three quarters was 1.511 billion, a decrease of 24.67% year-on-year [1]
迎驾贡酒:第三季度净利润为3.81亿元,下降39.01%
Xin Lang Cai Jing· 2025-10-29 10:40
Core Insights - The company reported a third-quarter revenue of 1.356 billion, representing a decline of 20.76% compared to the previous year [1] - The net profit for the third quarter was 381 million, down 39.01% year-on-year [1] - For the first three quarters, the total revenue reached 4.516 billion, a decrease of 18.09% [1] - The net profit for the first three quarters was 1.511 billion, reflecting a decline of 24.67% [1] Financial Performance - Third-quarter revenue: 1.356 billion, down 20.76% [1] - Third-quarter net profit: 381 million, down 39.01% [1] - Year-to-date revenue (first three quarters): 4.516 billion, down 18.09% [1] - Year-to-date net profit (first three quarters): 1.511 billion, down 24.67% [1]
安徽即宠酒水闪电仓,酒水即时零售行业先行者
Sou Hu Cai Jing· 2025-10-07 19:18
Core Insights - The instant retail sector for alcoholic beverages is experiencing explosive growth due to consumption upgrades and the popularity of instant delivery services [1][2] - Anhui Jichong Liquor Flash Warehouse has emerged as a pioneer in the industry by leveraging an innovative business model and an efficient supply chain system, providing consumers with a new purchasing experience [1][2] Market Opportunities in Instant Alcohol Retail - The Chinese alcoholic beverage market is vast, primarily relying on traditional offline channels like convenience stores and supermarkets, which face issues such as slow delivery and limited product variety [2] - The demand for convenience and immediacy among younger consumers has led to the rise of the "online ordering + instant delivery" model, further accelerated by the pandemic [2] - In 2023, the domestic instant retail market has surpassed 1 trillion yuan, with a significant increase in the share of alcoholic beverages [2] Innovative Model: Supply Chain and Digitalization - The core competitiveness of Jichong Liquor Flash Warehouse lies in its efficient supply chain management and digital operations [6] - **Smart Product Selection and Inventory Management**: The company analyzes regional consumption data to optimize its SKU selection, ensuring popular products are well-stocked [7] - **Front Warehouse Network Coverage**: Utilizing a "central warehouse + community front warehouse" model, the company has established over 50 front warehouses in cities like Hefei and Wuhu [8] - **Technology Empowerment Across Processes**: The entire process from order placement to delivery is managed through algorithmic scheduling, optimizing delivery routes and predicting peak times [9] Differentiated Services: From Convenience to Experience Upgrade - In addition to speed, the company builds a competitive edge through value-added services [11] - **Professional Alcohol Consultants**: Offering online consultation to help consumers select suitable beverages for various occasions [11] - **Customized Delivery**: Night delivery services extend to midnight, catering to late-night consumption needs, with special holiday gift boxes available for instant delivery [12] - **Membership System**: Enhancing user engagement through point redemption and invitations to tasting events, while accumulating consumer data to inform product selection strategies [12] Challenges and Future Outlook for the Industry - Despite the promising outlook, the instant alcohol retail sector faces challenges such as the impact of cold chain delivery on the quality of beer and sparkling wine, and authenticity issues with high-end products [13] - The company collaborates directly with manufacturers and employs anti-counterfeiting measures to build consumer trust [13] - The industry is becoming increasingly competitive, with platforms like Meituan and JD.com intensifying their instant alcohol business efforts [13] - Experts predict three major trends for the future of instant alcohol retail: diversification of product categories, segmentation of service scenarios, and deeper application of technology [13] Conclusion - The practices of Anhui Jichong Liquor Flash Warehouse not only validate the commercial viability of instant alcohol retail but also drive the industry towards a transformation from "passive purchasing" to "active service" [15] - Its model serves as a reference for regional brands to break through by focusing on agile supply chains and immediate consumer needs, potentially positioning instant alcohol retail as the next trillion-yuan market [15]
迎驾贡酒上半年营收31.6亿,营收、净利双下滑
Xin Lang Cai Jing· 2025-08-27 01:19
Group 1 - The core viewpoint of the article highlights the financial performance of Anhui Yingjia Distillery Co., Ltd. in the first half of 2025, indicating a decline in both revenue and net profit compared to the previous year [1] - In the first half of 2025, the company achieved a revenue of 3.16 billion, representing a year-on-year decrease of 16.89% [1] - The net profit for the same period was 1.13 billion, showing a year-on-year decline of 18.19% [1] Group 2 - In the second quarter of 2025, the company's revenue was 1.113 billion, which is a year-on-year decrease of 23.76% [1] - The net profit for the second quarter was 301 million, reflecting a year-on-year decline of 13.51% [1]