在浙江，还看到能够根据人的情绪变化自动调节的按摩椅、搭载"智慧大脑"的人形机器人、会"呼吸"的 运动背心等一批高颜值、科技感、潮流范的创新产品，这些也都是近年来传统产业"智改数转"结出的丰 硕成果。 本报评论员岑嵘 消费是我国经济增长的重要引擎。更好地发挥消费对实现全年发展目标的促进作用，关键是把蕴藏的巨 大消费潜力释放出来，促进消费稳定增长。而消费新场景作为消费新业态、新模式、新产品的系统集 成，不仅能够满足人民更高品质生活追求，对于释放国内市场潜力也具有重要意义。 消费新场景的持续升温，离不开供给侧的创新驱动。当前，我国消费结构已转向商品消费与服务消费并 驾齐驱的阶段，Z世代成为消费主力，中等收入群体规模全球最大，个性化、多元化、体验化的消费需 求日益凸显。面对这一趋势，供给侧正从"被动适配需求"转向"主动创造需求"，通过技术创新、产品迭 代、模式升级，为新消费注入源源不断的动力。 供给创新的核心抓手，是技术赋能下的产品与服务升级。基本消费提质升级，推动传统产业"换芯转 型"。 杭州正深入实施"人工智能+"行动，着力打造人工智能创新高地。2025年前三季度，全市人工智能核心 产业营收达3179亿元，同比增 ...

Core Insights - The global sports technology market is projected to reach $18.8502 billion in 2024 and $61.7206 billion by 2030, with more optimistic estimates suggesting it could grow to $26.77 billion in 2024 and $139.41 billion by 2032 [1][3] - Major tech companies are actively participating in the sports rights market, with significant investments in broadcasting rights, such as Apple's $700 million deal for F1 and Amazon's $1.8 billion annual deal for NBA rights [1][3] - The application of advanced technologies like VR/AR, AI, and data analytics is enhancing the viewing experience and performance analysis in sports [1][3] Market Trends - The integration of AI and advanced data analytics in sports broadcasting and event management is becoming more prevalent, with companies like Amazon and Hawk-Eye leading the charge [3][5] - Sony's acquisition of STATSports, a company specializing in wearable technology for sports performance tracking, highlights the growing interest in sports tech investments [5][9] - The demand for real-time data and analytics in sports is driving innovation, with companies like STATSports providing over 70 metrics for athletes [5][9] Company Strategies - Sony has been expanding its sports technology portfolio through strategic acquisitions, including Hawk-Eye Innovations and Beyond Sports, to enhance its data analysis capabilities [6][7] - The acquisition of STATSports allows Sony to offer more accessible solutions for teams, moving beyond traditional league partnerships [9][10] - Sony's focus on both B2B and D2C markets indicates a strategic shift towards consumer-oriented sports technology products, potentially leading to new offerings similar to its successful PS5 gaming console [10][11]