大数跨境发布的《2025营养健康产品出海趋势观察》显示，后疫情时代全球健康消费需求从医疗服务延伸至全周期健康管理，营养健康产品正从"可选补 充"转变为"日常必需"，中国企业凭借原料与供应链优势，迎来出海黄金窗口期。 全球市场呈现稳步增长态势。2023年全球保健食品市场规模达9420.4亿美元，预计2033年将增至2.13万亿美元，年复合增长率8.5%，其中功能性食品与饮料 占比38.4%，为最大细分品类。热门赛道中，膳食补充剂2032年市场规模预计达3482.7亿美元，维生素占比32.7%；草本植物药增长迅猛，2024-2034年年复 合增长率19.64%；运动营养品2034年将达1120.5亿美元，运动补充剂占据近半数市场份额。 区域市场分化明显。北美为最大市场（占比38.04%），美国营养补充剂2024年规模达1126亿美元，监管以FDA备案和CGMP规范为核心；欧洲市场占比 27.06%，消费者注重安全认证与可持续性，需符合EFSA的食品补充剂指令；亚太地区人口基数大，2024年营养补充剂市场规模1924.4亿美元，功能性食品 与饮料占比近半，不同国家监管模式差异显著，东南亚依赖社交推荐与直销渠道。 中 ...

Core Viewpoint - The company, Xiwang Food, is projecting a net profit loss for the period from January 1, 2025, to June 30, 2025, with expected losses ranging from 15 million to 25 million yuan, compared to a profit of 40.65 million yuan in the same period last year [1] Financial Performance - The net profit attributable to shareholders is expected to be a loss of 15 million to 25 million yuan, while the same period last year showed a profit of 40.65 million yuan [1] - The net profit after deducting non-recurring gains and losses is projected to be a loss of 18 million to 30 million yuan, compared to a profit of 52.76 million yuan in the previous year [1] - The basic earnings per share are expected to be a loss of 0.014 to 0.025 yuan per share, while the previous year reported earnings of 0.0377 yuan per share [1] Business Challenges - The company is facing challenges in its edible oil and sports nutrition businesses, with revenue declines attributed to intense market competition, online competitor subsidies, and adjustments by distributors [1] - High raw material prices are maintaining pressure on the company's gross margin, leading to a decrease in profitability [1]

Core Insights - The marathon events across China are significantly boosting local economies and creating new consumption scenarios, with a notable increase in participation and related spending [1][10] Group 1: Event Participation and Trends - Over 43 marathon events took place on April 20, showcasing the growing popularity of the sport across various cities in China [1] - The Beijing Half Marathon attracted over 20,000 participants, indicating a strong community of running enthusiasts [3] - In 2024, a total of 749 running events were held nationwide, with a cumulative participation of 7.0486 million people [10] Group 2: Consumer Spending and Market Opportunities - More than 90% of runners are spending on sports protective gear, highlighting a robust market for athletic equipment [5] - 59.34% of runners spend over 1,000 yuan on wearable sports devices, with 30.21% spending over 2,000 yuan and over 10% spending more than 5,000 yuan [5] - The influx of marathon events has led to increased consumption in various sectors, including hospitality and tourism, with hotel occupancy rates rising significantly around event dates [6] Group 3: Regional Economic Impact - In Hangzhou, ticket revenue for scenic spots increased by 75.3% compared to the previous month, demonstrating the economic benefits of hosting marathons [6] - In Chongqing, participants enjoyed free access to local attractions, enhancing the overall experience and promoting regional tourism [8] - The collaboration among cities in the Yangtze River Delta region is being fostered through marathon events, further driving economic growth [8]