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盒马鲜生4店同开,“下沉”“近郊”成零售增量空间
Xin Jing Bao· 2025-11-28 07:57
据介绍,此次新开业的4家门店覆盖北京西南部、深圳西部、杭州东北部等多个高潜力居住板块。其中 在北京房山,良乡、长阳等区域首次被纳入盒马服务网络,填补了京西南高端生鲜零售空白。杭州上城 天街店与城北招商花园城店同步开业后,盒马鲜生在杭门店总数正式突破50家。新开4家门店的营业情 况显示,高端进口商品表现亮眼。进口水果、帝王蟹、波士顿龙虾、多款进口奶酪、葡萄酒也进入热销 榜前列。 新京报讯(记者王萍)11月28日,盒马鲜生北京房山龙湖天街店、深圳怀德万象汇店、杭州上城天街店、 杭州城北招商花园城店同步开业。目前,在全国已有近500家盒马鲜生门店,以及超350家超盒算NB门 店。 盒马相关负责人同时介绍,盒马鲜生房山店位于良乡核心商圈,标志着盒马在北京的门店网络进一步向 城市外围延伸,形成"中心城区+近郊新城"的布局。新京报记者注意到,近年来,盒马的"下沉"战略进 一步凸显。今年9月12日,其在山东临沂开启首店。官方数据显示,在盒马去年新开的72家门店中,有 近三分之一位于二、三、四线城市,集中在山东、江苏、安徽、河南等区域。有业内人士认为,近年 来,传统商超的利润和门店数量都在收缩,二、三线城市的市场空白给了盒马 ...
凝视社区烟火:在甄惠客的货架间,看见折扣上的生活温度
Sou Hu Cai Jing· 2025-09-20 08:35
Core Viewpoint - The company emphasizes a community-oriented supermarket experience that combines both online and offline shopping, focusing on quality, convenience, and customer engagement without being overly promotional [9][11]. Group 1: Operational Insights - Fresh produce is delivered daily, with staff conducting quality checks to ensure high standards, reflecting the company's commitment to quality over price [3][5]. - The store layout is designed for an enhanced shopping experience, allowing easy navigation even during peak hours, which contributes to customer satisfaction [3][5]. - The integration of online and offline shopping is evident, with customers able to compare prices and make purchases through both channels seamlessly [5][9]. Group 2: Customer Experience - The store operates a "night mode" for late-night shoppers, providing a quiet and efficient shopping environment that caters to various customer needs [7][9]. - The company employs technology to monitor customer behavior and provide assistance when needed, enhancing the overall shopping experience [9][11]. - The supermarket aims to create a warm and welcoming atmosphere, likening itself to a tree that supports the community through its deep supply chain and diverse product offerings [9][11].