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便利店的生存规则“瓦解”,已经从日本开始了
3 6 Ke· 2025-10-27 09:46
Core Insights - Japan's convenience store industry, particularly 7-11, is undergoing significant changes, marking the first comprehensive adjustment of franchise contracts in 50 years, signaling a crisis in the sector [2][3][12] Industry Overview - Japan has experienced a prolonged economic downturn since the 1990s, leading to the emergence of innovative retail giants like 7-11, FamilyMart, and Lawson [1][2] - The convenience store model, particularly 7-11, has been pivotal in shaping the industry, focusing on consumer convenience and food offerings [2][4] Market Dynamics - The sales distribution in Japan's food retail sector for 2023 shows that convenience stores generated ¥12.732 trillion, a 4.4% increase year-on-year, but are facing stiff competition from drugstores and discount stores [11][12] - Drugstores have seen a remarkable 23.1% growth in food sales, indicating a shift in consumer preference towards lower-priced options [12] Consumer Behavior - The concept of "in-home dining" and "convenience food" has gained traction, with convenience stores becoming a significant part of the dining landscape due to their cost-effectiveness [9][10] - The price advantage of convenience stores is being challenged, leading to a new wave of competition in the market [10][12] Franchise System Challenges - The franchise model that has fueled 7-11's growth is now under scrutiny, as rigid operational rules are becoming burdensome for franchisees, particularly in light of Japan's aging population [13][14] - Franchisees face high profit-sharing rates with the headquarters, which has led to dissatisfaction and calls for reform [17] Financial Performance - 7-11's domestic business reported a revenue decline of 0.7% and an 11.0% drop in operating profit for the first quarter of fiscal 2025, highlighting challenges in maintaining consumer interest and innovation [20][21] Innovation and Future Outlook - The convenience store sector is at a crossroads, with 7-11's struggles reflecting a broader need for innovation to meet changing consumer expectations [21][22] - The success of Japanese convenience stores in the global market is attributed to their ability to innovate and adapt, but current trends suggest a potential stagnation in this area [20][21]
日本男子钻平台退款漏洞,两年骗1095单外卖,涉案超17万元
Yang Zi Wan Bao Wang· 2025-10-14 08:53
Core Points - A 38-year-old unemployed man, Takuya Higashimoto, was arrested for exploiting a refund loophole in the food delivery platform Demae-can, resulting in fraudulent claims for 1,095 orders and a total amount exceeding 3.7 million yen (approximately 178,000 RMB) over two years [1][3] - The fraud involved registering multiple accounts under false names and addresses, with the individual reportedly creating 124 accounts since April 2023, using a method of registering 1 to 2 accounts weekly and then immediately canceling them [3] - Demae-can has acknowledged the issue and plans to enhance user identity verification processes and implement an "abnormal transaction warning system" to monitor account registration frequency and refund requests to prevent similar fraud in the future [3][4] Company and Industry Insights - The incident highlights significant vulnerabilities in the refund policies of food delivery platforms, particularly the lack of verification mechanisms for claims of "non-delivery," which has been criticized by the public [4] - The case has sparked discussions online regarding the platform's responsibility in preventing such fraudulent activities, indicating a need for stricter policies and better fraud detection systems within the industry [4] - Ongoing investigations by Aichi Prefectural Police may reveal whether similar fraudulent activities have occurred on other platforms, suggesting a broader issue within the food delivery service sector [4]
《7-Eleven经营秘籍》
Sou Hu Cai Jing· 2025-10-09 15:51
Core Insights - The article emphasizes the importance of imagination and innovation in business, particularly in the context of 7-Eleven's success, as articulated by its founder, Toshifumi Suzuki [1][6][9]. Group 1: Business Philosophy - The core philosophy revolves around creating value from nothing, highlighting the need for imagination over mere memorization in a rapidly changing environment [1][9]. - Suzuki advocates for thinking from the future's perspective, which allows businesses to adapt and thrive despite challenges posed by larger competitors [1][12]. - The distinction between "for the customer" and "from the customer's perspective" is crucial, as it emphasizes the need for genuine understanding of customer needs rather than superficial compliance [1][19]. Group 2: Operational Strategies - The operational success of 7-Eleven is attributed to its ability to innovate by combining different business models, such as integrating the American convenience store model with Japanese retail practices [1][12]. - The company focuses on high-quality products, as demonstrated by the successful launch of premium items like "Golden Toast," which sold well despite being priced higher than competitors [1][13]. - The emphasis on efficiency and customer-centric decision-making has allowed 7-Eleven to maintain a competitive edge in the retail market [1][19][20]. Group 3: Leadership and Decision-Making - Suzuki's leadership style is characterized by independent thinking and a clear separation between the company and personal work philosophy, which fosters innovation [1][15][17]. - The decision-making process is guided by a strict standard of quality, rejecting mediocrity in favor of clear "yes" or "no" judgments based on customer satisfaction [1][19][20]. - The ability to recover from failures and learn from them is highlighted as a key trait for sustained success in business [1][25]. Group 4: Market Adaptation - The evolution of consumer behavior is noted, with a shift towards a consumer-driven market that values innovative and practical solutions [1][22][23]. - The integration of online and offline business models, such as the Omni-Channel strategy, is seen as essential for future growth and customer engagement [1][24]. - Companies that continuously innovate and adapt to consumer needs are more likely to thrive in the current market landscape [1][22][23].
凝视社区烟火:在甄惠客的货架间,看见折扣上的生活温度
Sou Hu Cai Jing· 2025-09-20 08:35
Core Viewpoint - The company emphasizes a community-oriented supermarket experience that combines both online and offline shopping, focusing on quality, convenience, and customer engagement without being overly promotional [9][11]. Group 1: Operational Insights - Fresh produce is delivered daily, with staff conducting quality checks to ensure high standards, reflecting the company's commitment to quality over price [3][5]. - The store layout is designed for an enhanced shopping experience, allowing easy navigation even during peak hours, which contributes to customer satisfaction [3][5]. - The integration of online and offline shopping is evident, with customers able to compare prices and make purchases through both channels seamlessly [5][9]. Group 2: Customer Experience - The store operates a "night mode" for late-night shoppers, providing a quiet and efficient shopping environment that caters to various customer needs [7][9]. - The company employs technology to monitor customer behavior and provide assistance when needed, enhancing the overall shopping experience [9][11]. - The supermarket aims to create a warm and welcoming atmosphere, likening itself to a tree that supports the community through its deep supply chain and diverse product offerings [9][11].
便利店+”,塑造“生活第三空间
Xin Hua Ri Bao· 2025-09-15 01:03
Core Insights - The convenience store sector in Jiangsu is experiencing rapid expansion, with multiple brands entering the market and increasing their store counts significantly [1][2][3] - The growth of convenience stores is outpacing the overall retail market, with convenience stores and supermarkets showing year-on-year growth rates of 17.9% and 8.9% respectively [3] - Profitability has become a core challenge for the industry, shifting focus from mere expansion to sustainable profit generation through optimized product offerings and supply chain management [4][5][6] Expansion and Competition - Major brands like Jin Ying 7-Eleven and Lawson have established a strong presence in Jiangsu, with Jin Ying reaching 300 stores and Lawson exceeding 600 stores [2] - The total number of convenience stores in Jiangsu may exceed 5,000 when including non-chain brands, indicating a highly competitive landscape [2] - The competition is intense, with some areas having multiple stores within close proximity, leading to a challenging environment for customer retention [2] Profitability and Product Strategy - The convenience store industry is facing operational pressures, with the era of easy profits from prime locations coming to an end [4] - Key profitability strategies include optimizing product structures and developing private labels, with fresh food and ready-to-eat items being critical profit drivers [4][5] - Fresh food products can achieve gross margins of 35%-45%, highlighting their importance in the product mix [4] Supply Chain and Operational Efficiency - A robust supply chain is essential for supporting fresh food strategies, with significant investments being made in distribution centers and central kitchens [5][6] - Brands are exploring different operational models, such as franchising versus self-operated stores, to balance expansion and profitability [6] - Local brands have a competitive edge in adapting to regional market preferences, which is difficult for international brands to replicate [6] Service Innovation and Market Trends - The future of convenience stores is shifting towards becoming community hubs, offering services beyond traditional retail [7][8] - There is a notable imbalance in store distribution, with some areas lacking sufficient competition, which affects service quality [7] - Brands are diversifying their offerings to include community services, leisure spaces, and digital innovations to enhance customer experience [8][9] Technology and Future Outlook - Many leading convenience store brands are leveraging smart devices and big data to optimize inventory management and enhance operational efficiency [9] - The rise of instant retail services is expected to grow, with convenience stores increasingly taking on delivery orders [9] - The ability to quickly respond to consumer demands will be crucial for capturing a larger market share in the future [9]
咖啡便利店新赛道,适配度≠成功率
Sou Hu Cai Jing· 2025-08-15 01:58
Core Viewpoint - The coffee industry is experiencing intensified competition, with brands exploring new strategies such as entering the convenience store sector to achieve growth and meet diverse consumer demands [1][2][3]. Group 1: Industry Competition - The coffee market is saturated, and brands are struggling to expand rapidly, as evidenced by a previous plan to open 8,000 store-in-store locations, which only resulted in 1,300 openings [3]. - The convenience store sector has been expanding, presenting an opportunity for coffee brands to leverage their strengths in brand recognition and digital management to enhance store performance [2][4]. - Major convenience store brands like 7-Eleven and Lawson already have established coffee operations, creating a competitive landscape for new entrants [6]. Group 2: Strategic Shifts - Kudi Coffee has announced a shift to a convenience store model, aiming to increase store efficiency and revenue by offering a mix of coffee, fast food, and traditional convenience store items [2][11]. - The brand maintains a target of 50,000 stores by the end of 2025, reflecting a proactive approach to adapt to market demands and differentiate itself from competitors [2][3]. - The integration of coffee with fast food is seen as a way to enhance SKU variety and drive additional revenue, although it poses challenges in managing different operational models [6][9]. Group 3: Operational Challenges - The new convenience store model requires significant investment in supply chain management and operational efficiency, which may lead to increased costs and complexity [9][10]. - The brand faces challenges in maintaining product quality and consistency across its expanding network, as evidenced by reports of ingredient shortages and varying coffee quality among locations [17]. - The shift towards a multi-product strategy may dilute the brand's identity, necessitating careful management of brand perception and consumer expectations [10][16]. Group 4: Market Dynamics - The convenience store market is undergoing digital transformation and diversification, requiring brands to adapt their strategies to align with industry trends [5][12]. - The introduction of a "0 yuan franchise" model aims to attract franchisees, but the actual costs and operational complexities may deter potential partners [14][15]. - The competitive landscape is further complicated by online coffee brands like Luckin and Starbucks, which offer convenient delivery options, challenging traditional retail models [6][12].
广东最好逛的超市,差点就闭店了
3 6 Ke· 2025-07-21 10:11
Core Viewpoint - The emotional attachment of Guangzhou residents to AEON (formerly JUSCO) highlights the challenges faced by traditional Japanese supermarkets in adapting to changing consumer preferences and competition from local and online retailers [1][3][19]. Group 1: Company Background - AEON entered Guangdong 29 years ago, introducing a market-oriented and refined product and service model to Chinese consumers [2]. - The company has been a significant player in the retail market, with over 400 stores nationwide, but has faced increasing competition from local supermarkets and membership-based stores like Sam's Club [11][12]. Group 2: Market Challenges - AEON's traditional business model is under pressure due to the rise of local supermarkets, instant retail, and changing consumer habits, particularly among younger generations [3][10]. - The company has seen a decline in revenue, with a reported 6.87% decrease in 2024 and a net profit drop of 79.2% to 338 million [12]. - AEON's mainland operations have been unprofitable since 2017, with a revenue of 4.339 billion HKD in 2024, down 4.68% year-on-year [12]. Group 3: Consumer Sentiment - Despite the challenges, many consumers express a strong emotional connection to AEON, viewing it as a nostalgic part of their childhood [1][19]. - The local community appreciates AEON's efforts in providing a personalized shopping experience, including the use of local dialects and high-quality prepared foods [21][22]. Group 4: Competitive Landscape - The retail landscape is shifting towards smaller, community-focused stores, with brands like Qian Dama and Hema gaining traction [12][14]. - AEON's reliance on traditional store formats and high rental costs has hindered its ability to compete effectively in this evolving market [16].
方寸之间的丰盈:京司便利店与当代生活的"小确幸"
Sou Hu Cai Jing· 2025-06-09 09:53
Core Insights - The article highlights the transformative impact of 京司便利店 (Jing Si Convenience Store) on urban lifestyles and consumer habits, emphasizing its role as a micro-solution center for daily needs [1][5][7] Group 1: Business Model and Strategy - 京司便利店 operates on a "small but comprehensive" business philosophy, offering a wide range of products in a compact space, effectively addressing urban living pain points [3][4] - The store's pricing strategy is based on a unique understanding of "value," optimizing cost through private label development, direct sourcing, and efficient logistics, resulting in competitive pricing without compromising quality [3][4] - The store provides personalized services such as free hot water, charging stations, and open restrooms, which enhance customer loyalty and create a sense of value beyond mere pricing [4] Group 2: Consumer Experience - 京司便利店 creates a "third space" experience, serving as a comfortable transition area between home and work, appealing to a diverse customer base [4][5] - The store's environment is designed with psychological considerations, providing a welcoming atmosphere that allows customers to find respite in a fast-paced urban setting [4][5] Group 3: Market Trends and Cultural Shifts - The success of 京司便利店 reflects a significant shift in contemporary consumer culture, where individuals seek "just enough" rather than excess, valuing genuine connections and real value [5][7] - The store's approach combines traditional retail with e-commerce, maintaining community warmth in an increasingly virtual shopping landscape [5][7]
郑州便利店为何多而不强?
3 6 Ke· 2025-05-16 00:11
Core Viewpoint - Zhengzhou's convenience store industry must strengthen supply chain resilience and innovate consumer scenarios to break through the challenges posed by "couple stores" and national brand competition [1][26]. Group 1: Industry Overview - Zhengzhou has a rich history in the convenience store sector, emerging as a commercial hub in the 1990s with brands like Sili Supermarket and Apollo Convenience Store [1]. - The convenience store landscape in Zhengzhou consists of local chains (e.g., Yuelai Yuexi, Fulujia), domestic leaders (e.g., Meiyijia, Tangjiu Convenience), and foreign brands (e.g., 7-ELEVEn) [1]. - The convenience store coverage density in Zhengzhou exceeds the national average, but it faces deep-rooted challenges in regional competition and growth momentum [1][3]. Group 2: Market Data - According to the China Chain Store & Franchise Association, Zhengzhou's convenience store per capita coverage is 5,807 people/store, better than the national average of 6,866 people/store, but ranks fourth among six provincial capitals in Central China [1][2]. - The convenience store development index in Zhengzhou grew by only 0.3% in 2024, a decrease of 4.25 percentage points from the previous year, dropping 16 places to 27th among 40 surveyed cities [3]. Group 3: Competitive Landscape - Local convenience store brands in Zhengzhou are perceived as "weak" despite a large number of stores, with limited expansion capabilities outside the province [3][10]. - The competition is intense, with brands like Yuelai Yuexi achieving over 1 billion yuan in annual sales and 7-ELEVEn setting a global single-day sales record upon opening in Zhengzhou [11][12]. - The lack of a dominant local brand with over a thousand stores contributes to a fragmented market where brands compete fiercely for locations and supply chain efficiency [10][14]. Group 4: Consumer Behavior and Trends - The convenience store sector in Zhengzhou is evolving, with brands focusing on stable consumer traffic locations such as subway stations and major commercial areas [14][18]. - There is a growing trend towards 24-hour operations, with Yuelai Yuexi leading in this area to stimulate the local "night economy" [18][19]. - The convenience stores are also working to cultivate consumer habits of relying on them for daily meals, leveraging Zhengzhou's status as a major food production area [19][21]. Group 5: Future Prospects - Zhengzhou's convenience store ecosystem has significant growth potential, supported by a large number of individual businesses and a high student population [22][24]. - The local market is characterized by a high number of individual operators, which poses a challenge to convenience stores in terms of competition for consumer spending [22][25]. - The industry is expected to continue evolving, with a focus on enhancing supply chain resilience and optimizing product offerings to meet consumer demands [25][26].
人均覆盖率超日本?全国便利店中心不在北上广
Sou Hu Cai Jing· 2025-05-03 11:42
Core Insights - China has the highest number of convenience stores globally, totaling 321,000, but the per capita coverage is lower than that of South Korea and Japan, with one store serving an average of 4,441 people [1][2][3] - Major cities like Beijing and Shanghai have lower convenience store coverage compared to second and third-tier cities, with Beijing having one store for every 7,696 people, indicating a "convenience store desert" [1][9] - The density of convenience stores is higher in cities like Dongguan, which has the highest single-store population coverage at 2,048 people per store, while cities like Yichang have the lowest at 17,982 people per store [8][9] Market Dynamics - The leading convenience store brands in China are Meiyijia and Yijie, with 33,848 and 28,633 stores respectively, while international chains like Lawson and 7-Eleven have significantly fewer stores [7] - The operational costs in first-tier cities are high, making it challenging for convenience stores to thrive due to expensive rent and labor costs, which leads to a preference for opening in lower-cost second and third-tier cities [9] Consumer Behavior - Asian consumers have similar dietary preferences, making convenience store offerings like bento and rice balls popular, while American consumers prefer fast food options, which affects the types of products sold in convenience stores [4] - In China, convenience stores are not seen as primary shopping destinations but rather as supplementary options for busy lifestyles, which limits their market penetration compared to countries like Japan and South Korea [4][12] Future Outlook - The success of convenience stores in lower-tier cities raises the question of whether the next major brand could emerge from these less prominent locations, similar to how brands like Mixue Ice City have gained popularity [12][13] - The affordability and accessibility of convenience stores cater to everyday needs, suggesting that their growth potential remains strong in the context of evolving consumer habits [13]