（来源：千龙网） 春节期间，北京三里屯"狮王入京"非遗展览吸引了不少市民、游客驻足。一尊通体荧光绿的狮头玻璃展柜前，小游客踮起脚 努力凑近，眼里满是好奇，母亲俯身在她耳边讲解："狮头制作第一步是扎，然后是扑、写、装。" 当非遗醒狮跃入潮流地标三里屯，当冬奥顶流"冰墩墩"摇身一变为憨态可掬的"马墩墩"，马年春节的北京商圈，正以一场传 统与潮流的深度对话，解锁"可触摸的非遗"、可体验的年味，让市民游客在逛吃打卡中感受别样"京彩"。 "狮王入京"全国首展亮相三里屯 2月2日至3月3日，三里屯太古里携手中国香港潮流舞狮文化品牌，共同呈现融合潮流美学与传统文化精神的"狮王入京"全国 首展。传统狮头与潮流设计结合，突出"不失传统，更胜传统"美学，增添独特的春节喜悦。 这场以非遗醒狮文化为核心的展览，展出8款限定狮头，成为三里屯商圈的"人气王"。故宫版醒狮格外引人注目——从铜 狮、宫殿建材中汲取灵感，将龙袍纹样、手绘吉祥图案融入设计，首次在北京亮相。 "很少在北京看到醒狮的展览，今天专程从大兴赶过来。"一位年轻市民举着手机，围着展品变换角度拍照。 傍晚6时，三里屯的"夜生活"开始了。通盈中心、那里花园、3.3大厦等餐饮聚集 ...

Core Viewpoint - The "Jin Street New Year Celebration" event, themed "Galloping Horses and Abundant Fortune," aims to create an immersive and interactive experience for visitors, blending traditional and modern elements to celebrate the Lunar New Year in Wangfujing [1][20]. Group 1: Event Highlights - The event features various artistic installations, including the "Kingfu Yingmen" arches and the "Golden Bag of Fortune" art piece, which symbolize good fortune and attract visitors for photo opportunities [1]. - A collection of eight horse sculptures, created by master craftsman Zhu Bingren, enhances the cultural significance of the event, embodying themes of progress and aspiration for the New Year [3]. - The entire Wangfujing area transforms into a vibrant display of lights and decorations, creating a festive atmosphere that draws attention from both locals and tourists [5]. Group 2: Thematic Activities - The event introduces three distinct themes: "Trendy Launch" in the South Street, "Experience Collection" in the North Street, and "Light and Shadow Immersion" throughout the entire area, catering to diverse visitor preferences [8][10]. - The South Street features popular brands and interactive experiences, including a pop-up store by Li Ning and an immersive chocolate art exhibition, appealing to younger audiences [10]. - The North Street focuses on deep experiences, showcasing future technologies and cultural products, such as a tech experience area and a section dedicated to traditional crafts, enhancing consumer engagement [12]. Group 3: Interactive Engagement - The event includes an interactive "Jin Street Twelve Moments" activity, where visitors can collect stamps and participate in a lucky draw for creative gifts and vouchers, increasing engagement and enjoyment [18]. - A dedicated service center in the North Street provides visitors with maps and information, facilitating their participation in the event's activities [18]. Group 4: Cultural Significance - The "Jin Street New Year Celebration" has been held for 17 years and is recognized as a key cultural event in Beijing, showcasing the charm of Chinese culture and driving consumer trends [22]. - The event is organized by local authorities and aims to create a seamless online-to-offline shopping experience, enhancing the overall visitor experience during the festive season [22].