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护航“中考季”金融促消费“焕”出新动能
Nan Fang Du Shi Bao· 2025-06-26 23:12
Core Insights - Postal Savings Bank of China Shenzhen Branch launched a series of consumer promotion activities themed "Let Beauty Happen" during the middle school entrance examination period, aiming to boost consumer demand and invigorate the local economy [2][3] - The activities included cultural performances, financial discounts, and various consumer engagement initiatives, attracting over 10,000 participants and showcasing innovative financial services [2][3] Group 1: Event and Activities - A large cultural performance was held in collaboration with the Shenzhen Yangge Association, featuring 18 Yangge teams and over 800 participants, drawing more than 2,000 attendees [3] - Interactive zones at the event included a financial knowledge quiz, where participants could win creative gifts, and professional financial advisors provided practical financial knowledge [3][4] - The bank's "Postal Love Station" offered free amenities such as air conditioning and refreshments for students and parents during the exam period, along with emergency supplies [3][4] Group 2: Financial Services and Promotions - The bank introduced a "new customer exclusive + full customer coverage" discount system, offering various incentives for credit and debit card users, including cashback and discounts at partnered merchants [4][5] - The bank's promotional activities included partnerships with platforms like Alipay and Pinduoduo, providing consumption subsidies and discounts across various sectors, including travel and dining [5][6] - A "trade-in for new" program was launched, allowing customers to benefit from government subsidies while also receiving additional discounts when using the bank's credit cards [6] Group 3: Future Plans and Strategic Goals - The bank plans to deepen the integration of financial services with daily life, targeting seven key consumption areas and aiming to add 100 preferential merchants in the third quarter [7] - The initiative is part of a broader strategy to explore long-term mechanisms for promoting consumption and supporting high-quality economic development in the Bay Area [7]
邮储银行深耕青年消费市场助推智慧消费新潮流
Zheng Quan Ri Bao· 2025-06-03 00:44
Group 1 - The core viewpoint is that Postal Savings Bank is adapting to the consumption trends of young people by innovating financial products and services to redefine "consumption upgrade" [1] - The bank focuses on customer-centric approaches, enhancing digital capabilities, and continuously innovating product design and service processes to meet the personalized and differentiated needs of clients [1] - In response to young consumers' characteristics, the bank launched the "Contracting Workers' Wool" campaign in Neijiang, offering smart consumption solutions that include opportunities for cash rewards and exclusive birthday bonuses [1] Group 2 - Outdoor sports have gained popularity among young people, driving growth in the sports consumption market, with Postal Savings Bank providing a 50 million yuan financing solution to support a local sports goods company in Fujian [2] - The bank has facilitated the company's development of an innovative "supply chain + brand" model and increased its loan limit to 92 million yuan [2] - Postal Savings Bank continues to deepen its engagement in the youth consumption market, aiming to stimulate consumption potential and contribute to the service of the real economy through innovative financial services [2]