事实上，这已是该行年内第四期以旧换新主题活动。从春日家装季到金秋消费月，邮储银行青岛分行始 终保持政策响应速度，通过与重点商户联动，实现政府补贴与银行优惠的无缝衔接，每次活动都收获市 民广泛好评，成为金融助力消费提振的典型实践。 "金融服务要跟着民生需求走。"邮储银行青岛分行相关负责人表示，未来将继续深化银企协同，把优惠 场景延伸至更多消费领域，让"政策+金融"的合力持续释放，为青岛构建多元消费生态圈、推动消费市 场回暖升级注入金融活水。（蒋芳） 今年，青岛加码以旧换新政策，将家电补贴品类扩围至12大类，新增净水器、洗碗机等民生用品，最高 补贴可达2000元。邮储银行青岛分行敏锐捕捉政策窗口，聚焦家电等大宗消费，推出信用卡专属满减， 消费者在享受政府补贴基础上，刷卡支付可再享额外优惠，形成"政策红利+金融让利"的叠加效应，切 实降低购物成本。 为让优惠精准触达，该行搭建起"线上+线下"立体化推广网络：官方微信、视频号持续推送活动细则， 邮储信用卡App开设专题入口，线下则在网点及京东MALL驻点宣讲，用直白易懂的方式解读"双补 贴"亮点。这种接地气的宣传方式效果显著，不少市民特意趁着国庆假期赶来挑选家电，门店 ...

Core Insights - Postal Savings Bank of China Shenzhen Branch launched a series of consumer promotion activities themed "Let Beauty Happen" during the middle school entrance examination period, aiming to boost consumer demand and invigorate the local economy [2][3] - The activities included cultural performances, financial discounts, and various consumer engagement initiatives, attracting over 10,000 participants and showcasing innovative financial services [2][3] Group 1: Event and Activities - A large cultural performance was held in collaboration with the Shenzhen Yangge Association, featuring 18 Yangge teams and over 800 participants, drawing more than 2,000 attendees [3] - Interactive zones at the event included a financial knowledge quiz, where participants could win creative gifts, and professional financial advisors provided practical financial knowledge [3][4] - The bank's "Postal Love Station" offered free amenities such as air conditioning and refreshments for students and parents during the exam period, along with emergency supplies [3][4] Group 2: Financial Services and Promotions - The bank introduced a "new customer exclusive + full customer coverage" discount system, offering various incentives for credit and debit card users, including cashback and discounts at partnered merchants [4][5] - The bank's promotional activities included partnerships with platforms like Alipay and Pinduoduo, providing consumption subsidies and discounts across various sectors, including travel and dining [5][6] - A "trade-in for new" program was launched, allowing customers to benefit from government subsidies while also receiving additional discounts when using the bank's credit cards [6] Group 3: Future Plans and Strategic Goals - The bank plans to deepen the integration of financial services with daily life, targeting seven key consumption areas and aiming to add 100 preferential merchants in the third quarter [7] - The initiative is part of a broader strategy to explore long-term mechanisms for promoting consumption and supporting high-quality economic development in the Bay Area [7]

Group 1 - The core viewpoint is that Postal Savings Bank is adapting to the consumption trends of young people by innovating financial products and services to redefine "consumption upgrade" [1] - The bank focuses on customer-centric approaches, enhancing digital capabilities, and continuously innovating product design and service processes to meet the personalized and differentiated needs of clients [1] - In response to young consumers' characteristics, the bank launched the "Contracting Workers' Wool" campaign in Neijiang, offering smart consumption solutions that include opportunities for cash rewards and exclusive birthday bonuses [1] Group 2 - Outdoor sports have gained popularity among young people, driving growth in the sports consumption market, with Postal Savings Bank providing a 50 million yuan financing solution to support a local sports goods company in Fujian [2] - The bank has facilitated the company's development of an innovative "supply chain + brand" model and increased its loan limit to 92 million yuan [2] - Postal Savings Bank continues to deepen its engagement in the youth consumption market, aiming to stimulate consumption potential and contribute to the service of the real economy through innovative financial services [2]