新浪财经"酒价内参"重磅上线 知名白酒真实市场价尽在掌握 茅台时空 12月29日，在"潮起焕新章·果酿启新程"2026年度全国经销商联谊会上，贵州茅台（集团）生态农业产业发展有限公司党委书记、董事长邝英表示，2026 年作为"十五五"规划开局之年，茅台生态农业立足行业深度调整新形势，以"健康化、年轻化、国际化"为战略方向，聚焦"变革"与"转型"关键，围绕产品 政策、市场策略、核心动作、服务保障四维攻坚，全力开创厂商共赢新局面，在新起点上坚定推进企业变革转型。 产品政策方面，茅台生态农业聚焦品类深耕与体系优化，构建多元协同产品生态。重点发力蒸馏酒、配制酒，培育发酵酒市场，深挖果汁果品健康价值。 其中，蒸馏酒系列以UMEET靛岚为核心，构建40%vol—70%vol全梯度产品体系，实施营销日历化与政策阶梯化举措；配制酒系列完善全价格带布局，以 柔性供应链与排他性政策打造增长引擎；发酵酒系列推出多款新品并强化技术革新；果汁果品系列聚焦功能化与大众化，联合科研机构研发药食同源新 品，拓展增长空间。 市场策略方面，茅台生态农业推进区域聚焦集约运营，以"巩固存量、拓展增量"为核心目标，落实区域化攻坚策略，明确各梯队资源倾 ...

Group 1 - The article discusses the importance of visual appeal in food, emphasizing that humans are increasingly influenced by the appearance of food, particularly in the age of smartphones [1][5][7] - It highlights the role of food colorants in enhancing and restoring the natural colors of ingredients, making food visually attractive [2][8] - The article mentions the psychological impact of color on taste perception, supported by research in sensory integration and the emerging field of gastrophysics [6][7] Group 2 - The article outlines the types of food colorants used in China, including 11 synthetic colorants and various natural sources, regulated by national standards [8][9][10] - It discusses the safety concerns surrounding synthetic additives, particularly titanium dioxide, which has faced legal scrutiny in the U.S. and a ban in Europe due to potential health risks [12][14][15] - The article also notes the ongoing research to find natural alternatives to synthetic colorants, particularly for rare colors like blue [16][19][20] Group 3 - The article introduces the concept of structural color, which does not rely on additives but rather on the physical structure of materials to create color effects, as demonstrated by recent innovations in chocolate [27][29] - It discusses the consumer interest in visually appealing food, including the use of edible glitter and gold leaf, while also addressing regulatory concerns regarding their safety and classification [30][33][35] - The article concludes with a mention of the lack of specific national standards for edible glitter in China, emphasizing the need for compliance with existing food safety regulations [36][37]

Core Insights - The article discusses how China's Generation Z is reshaping the liquor industry, particularly in Baisha Town, Chongqing, known for its white liquor production [1] - There is a shift from traditional high-alcohol liquor to lower-alcohol, fruit-flavored beverages to cater to changing consumer preferences [1] - The potential young liquor consumers in China are estimated at 490 million, with a preference for beverages with around 10% alcohol content [1] Industry Trends - Farmers in Baisha Town are transitioning from sorghum cultivation to growing green plums, which are used to produce clearer and fruitier wines [1] - The focus of many Chinese liquor brands is moving towards product innovation, targeting a more diverse consumer base, including urban young women [1] - The "new liquor" concept, which includes innovative low-alcohol beverages like pre-mixed cocktails and fruit wines, is gaining popularity among younger consumers [1] Market Projections - Experts predict that by 2025, the market size for low-alcohol beverages in China will exceed 74 billion yuan, with a compound annual growth rate of 25% [2] - Traditional white liquor sales are experiencing a slowdown due to reduced consumer spending and decreased demand for business-related social drinking [2] - Some high-end white liquor brands are responding to market changes by launching fruit wine product lines [2]