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立春咬春,天福号非遗酱香满京城
Xin Lang Cai Jing· 2026-02-04 04:04
立春开启春节序曲,天福号也正式进入春节供应模式,不仅推出涵盖酱肘子、古法酱牛肉等经典的传统 年货礼盒,还新增"京韵天福"等多款含熟食、快手菜的礼盒,强化"全家福"概念,满足年夜饭一站式需 求。目前,天福号已开启24小时生产调度,全力保障春节期间市场不间断供应,以百年匠心陪伴市民从 立春咬春,迎接红火中国年。 京日报客户端 来源:北 今日立春,老北京"咬春"民俗如约而至,中华老字号天福号迎来新春首个消费高峰,在前门等门店不少 市民专程前来选购酱肘子,只为春饼里的那一口非遗滋味。 为应对抢购潮,天福号全北京门店及超市专柜备货量较往日增加3至5倍,线下单店酱肘子销量翻倍,电 商及外卖渠道订单也呈爆发式增长,数字化供应链保障了货源高效供应。作为老北京咬春的"压轴戏", 天福号酱肘子依托国家级非遗制作技艺,精选猪前肘经8小时以上古法酱制,无化学防腐剂,皮色酱 红、肥而不腻,成为春饼的经典搭配,让市民在味蕾享受中感受迎春的仪式感。 ...
国内五星酒店纷纷卷地摊,什么信号?
36氪· 2025-07-02 12:39
Core Viewpoint - The trend of high-star hotels setting up street stalls is a response to the declining business environment, driven by reduced demand for traditional services like business meetings and high-end dining [27][50][64]. Group 1: Emergence of Street Stalls - High-star hotels across various cities, including Henan and Shaanxi, have started setting up food stalls outside their premises, offering affordable meals to attract customers [5][10][20]. - The phenomenon has gained traction, with hotels like Shaoxing International Hotel and Tianjin Ritz-Carlton participating in this trend, indicating a shift in strategy to adapt to changing consumer behavior [15][20][27]. Group 2: Business Challenges - The hospitality industry is facing significant challenges, including a decline in business from corporate clients due to stricter spending policies and reduced travel budgets [34][39]. - Reports indicate that over 60% of companies have cut travel budgets, with some sectors experiencing reductions of 15%-30%, impacting hotel revenues [34][36]. Group 3: Consumer Behavior Changes - There is a noticeable shift in consumer preferences towards value for money, with customers now more inclined to purchase affordable meals from hotel stalls rather than dining in [40][44]. - The trend reflects a broader consumer sentiment where "face consumption" is no longer prioritized, leading to increased demand for lower-priced options [40][44]. Group 4: Long-term Implications - The shift to street stalls is not merely a temporary measure but may indicate a fundamental change in the business model of high-star hotels, which will need to balance high-end and mass-market offerings [64]. - The industry is exploring ways to adapt by offering smaller, more affordable menu items and leveraging online sales channels to reach a broader audience [61][63].
国内五星酒店纷纷卷地摊,什么信号?
虎嗅APP· 2025-07-01 10:42
Core Viewpoint - The trend of high-end hotels setting up street stalls is a response to the declining business environment, particularly in the wake of reduced corporate dining and changing consumer behaviors [18][30]. Group 1: Emergence of Street Stalls - High-end hotels across various cities in China, including Henan and Shaanxi, have started setting up food stalls outside their premises, offering affordable meals to attract customers [3][4][5][12]. - The trend began gaining traction around May, with hotels like 咸亨酒店 and 绍兴国际大酒店 successfully drawing crowds with their street food offerings [10][13]. - Social media reactions indicate a shift in consumer perception, with even luxury hotels engaging in this practice, suggesting a broader acceptance of this new business model [13][14]. Group 2: Reasons Behind the Shift - The hospitality industry has faced significant challenges this year, particularly due to restrictions on corporate dining and a decline in business travel, leading to a drop in revenue for many hotels [18][22]. - Reports indicate that over 60% of companies have cut travel budgets, with some sectors reducing them by more than 30%, impacting hotel occupancy and dining revenues [22][25]. - The shift in consumer spending habits towards value and affordability has prompted hotels to adapt by offering lower-priced food options [25][29]. Group 3: Long-term Implications - The current trend of street stalls may not be a temporary measure but could signify a fundamental shift in the business model of high-end hotels, which traditionally relied on corporate events and high-end dining [34][39]. - Hotels are exploring ways to transform their dining services, such as offering smaller, more affordable meals and leveraging online platforms for sales [36][37]. - The future of high-end hotels may involve a dual approach, catering to both luxury and mass-market consumers, thereby creating new customer engagement strategies [39][40].