来源：环球网 近日，十月稻田官宣实力派演员姜妍成为品牌代言人，正式拉开2026马年年货节的帷幕。此次合作以 "姜年味儿进行到底" 为核心主题，并非简单的流量绑定，而是从精神内核、生活场景到情感联结的深 度契合，更以"好米"为切口，回应"年味淡了"的社会情绪，让"中国味"回到新春的烟火里，让"香香 香"氤氲着年夜饭的欢声笑语。 在十月稻田发布的官方主视觉海报中，核心场景聚焦 "奔赴团圆"：姜妍身着红色喜庆穿搭，乘坐印着 "返香号" 字样的高铁奔赴家的方向，眼神满是对相聚的期盼。姜妍温暖从容的姿态与团圆主题相得益 彰，传递 "好味在路上，好米候相聚" 的主张，让一碗好饭成为承载牵挂与温情的纽带。品牌同步释出 的姜妍专属 ID 直抵人心："岁岁年年，总有一种味道让你准时回家，一桌丰盛的家宴从一碗好饭开始， 以一年一季的米香守护一年一度的团圆……" 这与 "返香号" 场景深度呼应，将大米与 "归家"、"团圆" 牢牢绑定，让品牌理念在情感共鸣中自然传递。 烟火相契：生活态度与品质坚守的双向共鸣 姜妍与十月稻田的核心契合，在于对 "生活本真" 的坚守与 "长期主义" 的共同践行。作为深耕演艺领域 多年的实力派演员，从生活 ...

（来源：辽宁日报） 转自：辽宁日报 随后，大家排队在清单上签名、按手印，领取属于自家的保底收益和分红。按照标准，每亩地可领取20斤大米、20斤白面、3斤豆油和3斤小米的实物分红。 院里米、面、油堆成了小山。 这是农场成立以来的第七次分红。从最初的每亩60元到如今的每亩150元，年末分红已成为村里的固定节目。 这股劲儿，杨景仕最懂。为了"追"回分红，2025年开春，他请来村里的"老把式"试吃多款大米，吃到第十二碗，大家筷子一撂，"就它了！"最终选定"长粒 香"品种，果然没错，秋收时每斤卖出1.5元的价格，属优质品种。 在辽阳市太子河区沙岭镇双台子村村委会，村民排队领取保底收益和分红。 刘宏 本报记者 胡潇文 摄 "有了良种，还得有良技。"村党支部书记何刚全给村民鼓劲，"农场实现了全程机械化生产。区里也大力支持，开展数字农业项目建设，引入农田高清地 图、农业物联设备。今年，3台无人机还要升级新款！" 本报讯 见习记者胡潇文报道 辽阳市太子河区沙岭镇双台子村的分红又回来了！ "每亩除了600元的保底金，再给大家150元的实物分红！"近日，在双台子村村委会，伴随着洪茂种植家庭农场"农场主"杨景仕的宣布，村民掌声四起。 ...

Core Viewpoint - The article discusses the emergence of a new generation of national brands that leverage innovative products and business models to gain significant market share in mature industries [4][5]. Group 1: New Generation National Brands - New generation national brands are defined as those that identify opportunities within existing large categories to create impactful new brands through innovative products and models [4]. - Three companies, October Rice Field, Yuan Shi Mu Yu, and Zhi Hu, have achieved annual sales of over 5 billion, exemplifying the success of new generation national brands [5]. - These brands can rapidly grow in mature industries, establishing effective industry positions while continuously refining their product models to create new products with a scale of 1 billion [7]. Group 2: Omnichannel Strategy - New generation national brands excel as omnichannel champions, effectively combining online and offline strategies to achieve rapid growth [8]. - By utilizing online platforms like JD.com, Tmall, and Douyin, these brands can reach a scale of 1 billion within 2-5 years and then leverage that momentum to enter offline channels, aiming for a scale of 5 billion to 10 billion [8][9]. Group 3: Case Studies October Rice Field - October Rice Field is the leading online brand in the rice category, achieving nearly 5 billion in sales last year and listing on the Hong Kong Stock Exchange [10]. - The brand's success is attributed to three advantages: high-quality sourcing from Northeast China, efficient supply chain management, and strong market share [11]. - The case of October Rice Field illustrates how traditional industries can be upgraded through product, channel, and brand innovation [12]. Yuan Shi Mu Yu - Yuan Shi Mu Yu has built its brand by addressing key issues in the furniture industry, such as health concerns and aesthetic appeal [13]. - The company capitalizes on local processing capabilities and supply chain management, offering a wide range of products at competitive prices [14]. - Yuan Shi Mu Yu achieved 1 billion in sales by starting online and expanding to offline stores, with plans to increase its store count from 900 to over 1200 [14]. Zhi Hu - Zhi Hu has rapidly grown in the tissue paper category by offering affordable products directly to consumers, targeting lower-tier cities [15]. - The brand innovated its product packaging and marketing strategies, leading to significant sales growth on platforms like Douyin [16]. - Zhi Hu's approach demonstrates the importance of consumer-centric innovation and emotional value in driving product premiumization [17].

Summary of Key Points - The article reports on the food safety inspection results conducted by the Jixian County Market Supervision Administration for the year 2025, highlighting the number of samples tested and their compliance status [2][3] - A total of 40 batches of ordinary food were sampled, all of which passed the inspection, while 71 batches of agricultural products were tested, with 69 passing and 2 failing [2][3] - The report emphasizes the importance of these inspections in ensuring food safety and eliminating potential hazards in the food supply [2][3] Group 1: Inspection Results - 40 batches of ordinary food were tested, with a 100% pass rate [2][3] - 71 batches of agricultural products were tested, with 69 passing and 2 failing, indicating a compliance rate of approximately 97.2% [2][3] - The specific failures involved residues of agricultural chemicals exceeding the national safety standards [3] Group 2: Non-compliance Details - The two non-compliant agricultural products were found to have residues of chloramphenicol exceeding the maximum allowable limit of 0.3 mg/kg, with one sample showing 0.770 mg/kg and another showing 1.44 mg/kg [3] - The report provides detailed information about the non-compliant products, including the names of the producers and the specific locations where the samples were collected [3][4]

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