最近，一份《2025云合长尾数据分析》榜单在豆瓣各大影视小组和微博流传，统计了今年开播的剧集在热播期之后的"长尾集均"数据，也让"长尾剧"再度 成为剧粉圈的热门话题。 文娱价值官发现，不仅观众群体开始关注一部剧集的长尾情况，今年爱优腾等长视频平台也将独播剧集的"长尾效应"，作为宣传重点——无论是热播期结 束后，新增播放仍保持逆跌增长，剧集完结后会员拉新仍逆势上涨，还是剧集播出半年依然有新广投放，平台不再仅仅关注剧集播出时的收视表现，而是 日益看重其对于会员拉新、用户留存、商业回报所持续释放出的价值。 面对碎片化叙事、快消费属性的短视频、短剧，视频平台正在努力发挥长剧在叙事层次、内容厚度方面的优势，打造出更多让用户逐渐"上头"的慢热型作 品，社交平台和短视频也为长尾剧集的发酵破圈，提供了条件。 而"长尾"成为行业关键词，也是内容同质化倒逼差异化竞争的结果。当古偶、甜宠等批量生产内容陷入审美疲劳，平台转向通过"长尾价值"证明内容品 质，建立用户信任壁垒。 "优质的头部内容不仅在热播期是成功的，而且要具有长久的长尾效应。"2024年以来，爱奇艺、优酷、腾讯视频等平台的负责人，分别在不同场合强调了 内容"长尾"的重要 ...

Core Insights - Tencent Video's recent announcement at the Shanghai Television Festival highlighted a decline in the number of industry projects and productions compared to the previous year, indicating a weakening investment trend [1] - The platform's Chief Content Officer emphasized a shift towards quality over quantity, with a focus on creative and valuable content despite the overall reduction in project numbers [1] Group 1: Industry Trends - From January to March 2025, the National Radio and Television Administration issued licenses for 24 domestic web dramas comprising 559 episodes, a decrease from 37 dramas and 787 episodes in the same period last year [1] - The long video platforms are facing increased competition from short videos, short dramas, and games, raising questions about how to define quality standards for series content and the appropriate number of projects to reduce [1][3] Group 2: Quality Standards - The concept of "quality drama" has become a focal point for long video platforms, balancing artistic value, social impact, and commercial viability [2] - Tencent Video has established clear criteria for defining hit content, focusing on completion rates rather than just view counts, and incorporating internal evaluations from producers [2] Group 3: Challenges in Production - The number of dramas licensed by the National Radio and Television Administration has decreased significantly, from 396 in 2015 to 115 in 2024, reflecting a more than 25% drop from 2023 [3] - The reduction in quality projects is attributed to a scarcity of good scripts and the concentration of investment in top-tier works, highlighting a talent gap in the industry [3][4] - The purchasing power of television stations and online platforms has declined, making it challenging to fund high-quality productions while adhering to cost-cutting strategies [4]