北京商报讯（记者 郭秀娟 王悦彤）2月3日，北京商报记者了解到，亿滋中国携旗下奥利奥、趣多多、 太平、闲趣等多个品牌，推出一系列融合中国传统文化与创意设计的春节礼盒。此外，随着消费者日益 增长的新需求，亿滋中国首次呈现"自制礼盒"方案。据了解，该方案提供灵活多元的包装与产品选择， 赋能经销商根据地域需求，自由搭配旗下品牌产品，打造专属且满含心意的新年礼盒。 ...

Core Insights - The company, Mondelez International, has established itself as the first "end-to-end lighthouse factory" in the global snack and biscuit industry, joining the World Economic Forum's global "lighthouse factory" network in 2023 [1] - The Suzhou factory has five fully automated production lines with an annual production capacity exceeding 100,000 tons, producing popular brands such as Oreo, Chips Ahoy, and others [1] - The company's export value increased by 3.2% year-on-year in the first eleven months of the year, indicating strong demand in overseas markets [1] Group 1 - The Suzhou factory is recognized for its advanced smart manufacturing capabilities, representing the pinnacle of modern factory technology [1] - Mondelez has been investing heavily in digital transformation to optimize quality across the entire production process and enhance brand value [1] - The company has transitioned from a linear supply chain to an intelligent supply ecosystem through smart logistics [1] Group 2 - The "Hui Guan Tong" smart customs declaration platform supports efficient customs clearance for the lighthouse factory, enhancing operational efficiency [2] - The customs authority has introduced a "cloud issuance" function for inspection and quarantine certificates, allowing for rapid processing of documentation [2] - The Suzhou Industrial Park Customs is focused on continuously upgrading the "Hui Guan Tong" platform to improve customs efficiency and support companies in expanding their overseas markets [2]

Core Viewpoint - The article discusses the balance between globalization and localization in supply chain management, emphasizing the importance of local innovation while leveraging global resources [3][4]. Group 1: Globalization and Localization - The relationship between globalization and localization requires a better balance, focusing on local consumer needs while utilizing global advantages [3]. - The company has achieved over 90% localization in packaging materials and raw materials in China, with 100% localization in biscuit production technology [3][4]. Group 2: Product Development Trends - The snack industry shows distinct market characteristics, with Chinese consumers preferring less sweet products due to health concerns, leading to the development of thinner, less sweet Oreo products [5]. - Local product development can inspire interest in other markets, showcasing a trend towards healthier snacks globally [5]. Group 3: Supply Chain Maturity and Challenges - The AMEA region faces varying supply chain maturity levels, with a need for patience in improving factory standards [6]. - The collaborative environment in China, supported by government and suppliers, is unique and not easily replicated elsewhere, highlighting the need for patience in global expansion [6][7]. Group 4: Talent Development and Leadership - The company employs two methodologies for talent development: "hunting" for specialized skills and "farming" for building foundational capabilities [9][10]. - Female leadership is emphasized, with a focus on establishing a unique leadership style and overcoming feelings of inadequacy [11]. Group 5: Lighthouse Factories and AI Integration - The Suzhou factory is recognized as a global lighthouse factory, showcasing advancements in employee engagement and technology integration [12][13]. - Future AI applications are expected to enhance decision-making processes and optimize supply chain efficiency [14][15]. Group 6: Future Supply Chain Challenges - Key challenges include building a flexible supply chain, ensuring sustainability, and engaging the new generation of workers [16]. - Recommendations for supply chain professionals include focusing on loss reduction, maintaining a broad perspective while addressing specific issues, and fostering collaboration [17][18][19].