来源：品饮汇观察 前言：卖断货的"繁荣"还在吗？ 距离春节仅有二十天，礼盒市场再次成为关注的焦点。 然而，与往年相比，今年的春节礼盒市场正在发生新变化，厂家压货压不了，经销商的利润也越来越薄。礼盒市场"没量没利润"，已经成为大多数经销商 的真实写照。 那么，经销商们还敢卖春节礼盒吗？ 礼盒遇冷？ 对于春节而言，作为礼盒销售的最大节庆日，近年来，春节礼盒市场的销量呈现出下滑趋势。 许多消费者在当前的经济环境下更加理性，对礼盒产品的需求减少，导致销量增长乏力。 有经销商表示："我代理的某品牌，往年都是抢手货，但今年大促节点的销量同比大幅下滑。"这种销量下滑的现象并非个例，而是普遍存在于整个春节礼 盒市场中。 除了销量下滑外，经销商还面临着渠道谨慎、铺货难度加大的问题。许多终端门店在当前的经济环境下更加谨慎，对礼盒产品的进货量有所控制，以避免 库存积压。 江苏地区某经销商指出："春节前礼盒的销售氛围还不是很足，同时在终端铺货方面也存在一定难度。去年很多门店的老板还很积极地要货，但今年铺货 时却有些不配合，回复说有需要的时候再打电话送货。" 面对市场的变化，许多品牌厂商也主动下调了销售任务，以减少经销商的库存压力。 ...

北京商报讯（记者 郭秀娟 王悦彤）2月3日，北京商报记者了解到，亿滋中国携旗下奥利奥、趣多多、 太平、闲趣等多个品牌，推出一系列融合中国传统文化与创意设计的春节礼盒。此外，随着消费者日益 增长的新需求，亿滋中国首次呈现"自制礼盒"方案。据了解，该方案提供灵活多元的包装与产品选择， 赋能经销商根据地域需求，自由搭配旗下品牌产品，打造专属且满含心意的新年礼盒。 ...

零食月度渠道跟踪 20260201 2026 年 1 月份卫龙的整体销售情况如何？各品类的增长情况如何？ 2026 年 1 月份，卫龙整体销售增长较为显著，达到了 41%左右。去年 （2025 年）由于发货时间较短，而今年（2026 年）1 月份有 25 天的发货时 间，仅有两天受到河南大雪影响。具体来看，辣条品类同比增长了 15 个百分 点左右，而魔芋和蔬菜品类则增长了 60 多个百分点。此外，礼盒产品超出预 期表现良好，比去年效果更佳。 卫龙在 1~2 月份的合并考核目标是什么？目前进展如何？ 1~2 月份卫龙的合并考核目标约为 16 亿元。截至目前，已经完成了 70%左右， 有些区域甚至达到了 80%以上。从订单数据来看，全国上单数据已经超过 85%。预计 2 月份发货周期较短，总体发货量约为 4 亿元左右，达成率预计在 2025 年全年魔芋零食市场出厂份额约 80 多亿元，卫龙、盐津和缺牙齿 占据 65%以上份额。新品牌艾妍的魔芋贡菜产品 2025 年销量约 3 亿元， 表现良好。 好想来华北区域门店第四季度平均日销水平约 40 万元，同比下降 8%， 但降幅收窄。公司通过加强运营管理、增加新业务（烤 ...

Investment Rating - The industry investment rating is "Overweight" (maintained) [1] Core Insights - The upcoming Spring Festival in mid-February 2026 is expected to boost demand for leisure food products, as the low performance base in Q1 2026 will catalyze strong performance in the sector. The emphasis on expanding domestic demand and promoting consumption by policies will further support this trend. Leading snack companies are expected to benefit from category and channel changes, with net profit margins likely to improve due to their large product strategies and cost advantages [3][4] Summary by Sections Industry Performance - The leisure food sector is projected to experience a strong performance in Q1 2026 due to the Spring Festival, which is a peak consumption period for food and beverages. The demand for stocking up on products is expected to be released, leading to significant sales growth for snack companies [3] Company Focus - The upcoming IPO of Mingming Hen Mang Group is anticipated to reshape traditional retail with its bulk purchasing model, enhancing operational efficiency and rapid store expansion through a modern franchise system. This positive cycle in its business model is expected to create a strong competitive advantage [4] Recommended Stocks - **Weilong Delicious**: Expected to maintain rapid growth with new flavors in konjac products, and the potential for recovery in noodle products. The overseas market also presents significant opportunities [5] - **Ganyuan Food**: Anticipated recovery from operational difficulties, with positive trends across channels and significant elasticity in Q1 2026 due to the low base from H1 2025 [5] - **Yanjinpuzi**: Strong potential in sesame konjac products, with steady brand enhancement and ongoing expansion of distribution networks, leading to expected stable performance [5] - **Wancheng Group**: The IPO of Mingming Hen Mang is expected to increase market attention, with stable store expansion and potential for profit improvement due to scale effects [5]