每经记者｜孙宇婷 每经编辑｜文多 雨中，成都万象城门口排起蜿蜒长队，只为一睹詹姆斯的风采；深圳上城内，哈登的亮相引发了无数闪光灯的追逐。今年休赛季的"NBA球星中国行"现场， 再次展现了耐克与阿迪达斯在中国市场的品牌力。而这些高光时刻的背后，站着一个大多数消费者并不熟悉的名字——滔搏（HK06110）。 如今，这家零售巨头不再甘于隐身幕后。"以NBA球星中国行为例，相比以往仅提供场地，今年我们已深度参与到部分NBA球星中国行门店活动的策划与执 行全流程。"近日，滔搏方面向《每日经济新闻》记者透露。 张强："NBA球星中国行活动"主要分为两种类型，滔搏在其中扮演不同角色。 其一，配合耐克、阿迪达斯的品牌方市场活动，滔搏作为重要合作伙伴，与品牌共同完成宣传推广等环节。滔搏主要负责线下门店的形象呈现，并配合品牌 进行活动宣传。 其二，在NBA品牌或本土品牌活动中，滔搏全面主导包括活动策划、资源筹备、宣传推广、现场执行及销售转化在内的全流程。 滔搏国际高级副总裁张强在近期的媒体访谈中亦向《每日经济新闻》记者（以下简称NBD）明确表示，公司不仅要做品牌和消费者的"超级连接器"，更要通 过独特的零售体验与价值输出，在用户 ...

Core Insights - The "Global Brand China Online 500 Strong List" (CBI500) indicates that international brands account for 156 out of the top 500 brands in the online market, highlighting the competitive nature of China's online market for leading international brands [1] - The success of international brands in China is attributed to technological advantages and deep localization strategies [1] Group 1: Brand Rankings - Among the top 1000 brands, international brands represent 29.8% of the total, while in the top 500, this figure rises to 31.2%, and in the top 100, it reaches 36% [1] - The demand for international brands from Chinese consumers is primarily concentrated in three sectors: beauty and personal care (52 brands), sports and outdoor (23 brands), and fashion (21 brands), collectively accounting for over 60% of the listed brands [1] Group 2: Market Dynamics - The 156 international brands listed have established online flagship stores on platforms like Taobao and Tmall, with nearly half of them launching their first stores in China online [1] - Adidas, a German sports brand, ranks 10th on the list and experienced double-digit growth in the Chinese market last year, leading global growth, attributed to its successful localization strategy [1] Group 3: Sales Channels and Product Quality - Almost all mainstream brands have established online sales channels, and the quality of online products is comparable to that of offline channels [2]

Group 1 - The core viewpoint of the article highlights Adidas's strong financial performance in the first quarter, with revenue reaching €6.15 billion and operating profit at €610 million, indicating robust growth in the company's operations [1] - The gross margin for the first quarter stands at 52.1%, reflecting the company's effective cost management and pricing strategy [1]