江南大学食品学 院院长孙秀兰： 以产教融合构建 浦北"陈皮+"功 能食品创新生态 _南方+_南方 plus 近日，在2025年 浦北陈皮文化旅 游宣传周暨第二 届浦北陈皮产业 高质量发展交流 会上，江南大学 食品学院院长孙 秀兰教授作专题 报告，围绕"产 教融合赋能'陈 浦北陈皮产业的 高质量发展提供 了系统的科技路 径与生态化解决 方案。 孙秀兰指出，当 前我国食品产业 正面临资源紧平 衡、消费结构变 化与健康需求升 级等多重挑战。 居民膳食结构呈 现"谷物蔬菜消 费下降、动物性 食物与油脂消费 攀升"的趋 势，"隐性饥 饿"问题日益凸 显。在此背景 下，发展具有调 节健康功能的食 品，尤其是基于 皮+'功能食品创 新，构建产学研 协同新生态"展 开深入阐述，为 代科技予以解 码。她指出，浦 北拥有6.89万棵 30年以上树龄的 老树陈皮这一独 特资源，但产业 仍以原料为主， 药食同源的功能 性食品，成为产 业重要方向。她 强调，食品产业 已从满足饱腹 的"一次功能" 、 提供营养的"二 精深加工占比不 足10%，价值提 升空间巨大。 次功能"，迈向 调节机体、降低 慢病风险的"三 次功能"时代。 针对陈皮 ...

Core Insights - The tea industry in China is experiencing a transformation driven by health-conscious trends and the younger demographic, with the market expected to exceed 530.96 billion yuan by 2028 [2][5] - Traditional tea culture is evolving, with companies shifting from simple cultivation and wholesale to a full industry chain approach, focusing on product development and deep processing [3][4] Industry Trends - The demand for ready-to-drink tea beverages and innovative products like tea-flavored ice cream and beer is on the rise, reflecting a shift in consumer preferences [1][20] - The competition in the tea market has intensified, leading to issues like overproduction and product homogenization, prompting companies to innovate [5][6] Company Strategies - Companies like Hubei Tea Group are expanding their operations to include product research and development, creating a variety of tea derivatives and establishing marketing channels both domestically and internationally [7][8] - New Bao Tang, a century-old brand, has developed a complete industry chain around Chenpi (dried tangerine peel), integrating cultivation, processing, and retail [9][14] Market Opportunities - The rise of health-oriented tea products is creating new opportunities for tea and herbal medicine companies, with many now serving as suppliers for ready-to-drink brands [16][22] - The increasing popularity of health drinks has led to a significant rise in the number of related enterprises, with a reported 6.1 times increase in registrations for health tea companies compared to the previous year [22] Consumer Preferences - The integration of traditional tea with modern health concepts is appealing to consumers, as evidenced by the popularity of products like herbal teas and functional beverages [24][27] - Companies are recognizing the need to diversify their product offerings to meet the evolving demands of consumers, moving towards functional and personalized tea products [27][29]