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美国巨头败退新能源:电动血裁1750人,氢燃料也放弃了
3 6 Ke· 2025-10-30 11:04
Core Insights - General Motors (GM) reported better-than-expected Q3 earnings, with a revenue of $48.6 billion and a net profit of $1.3 billion, leading to a stock price surge of over 14% [6][8] - Despite the positive financial results, GM announced significant layoffs affecting over 1,200 employees in electric vehicle (EV) and battery production, alongside a reduction in EV output [3][4] Financial Performance - Q3 revenue was $48.6 billion, approximately flat year-over-year, exceeding market expectations by nearly $1.2 billion [6] - Net profit reached $1.3 billion, with adjusted EBIT of $3.4 billion, both surpassing market forecasts [6] - GM raised its full-year guidance for adjusted EBIT to $12-13 billion, up from previous estimates of $10-12.5 billion [8] Electric Vehicle Progress - GM's EV deliveries in North America surged by 45% year-over-year, achieving a market share of 16.5%, second only to Tesla [8] - The company has seen continuous growth in its EV segment in China for ten consecutive quarters, achieving profitability for four straight quarters [8] Layoff and Production Cuts - GM plans to cut EV and battery production in the U.S., impacting approximately 1,200 jobs at the Detroit EV plant and 550 jobs at the Ohio battery plant [4] - Starting January, GM will suspend cell production at two battery plants for six months, affecting around 1,550 employees [4] - The Detroit EV plant will shift from a two-shift to a single-shift operation, reducing capacity by about 50% [4] Market Challenges - CEO Mary Barra cited two main reasons for the layoffs: the slowing adoption of EVs in the U.S. and changes in regulatory and federal incentive policies, including the cancellation of a $7,500 EV purchase subsidy [10][12] - GM's forecast indicates a potential decline in U.S. EV sales compared to Q3 levels [10] Strategic Shift - GM is shifting its focus from a rigid 2035 full electrification goal to a more flexible approach based on market demand [12] - The company has recognized that only about 40% of its EV products are currently profitable [12] - GM is also reducing excess capacity and exploring cost-cutting measures, including a $1.6 billion charge for EV business restructuring in the latest quarter [13] Hydrogen Fuel Cell Developments - GM has decided to halt the next-generation hydrogen fuel cell development project and shelve a $55 million factory plan, indicating a retreat from its long-term hydrogen strategy [13][15] - The company will continue to operate its joint venture with Honda for existing hydrogen fuel cell production [16] Industry Context - The broader U.S. automotive industry is experiencing "electric anxiety," with several automakers, including Nissan and Stellantis, postponing or canceling EV plans due to market uncertainties [17] - Analysts predict a potential reduction in EV job positions and production levels returning to previous years, despite a general consensus on the increasing penetration of EVs in the market [17]
电动皮卡为啥在美国不吃香了?
Zhong Guo Qi Che Bao Wang· 2025-10-21 05:49
Core Insights - The electric pickup truck market in the U.S. is experiencing a significant downturn, leading major automakers like Stellantis and General Motors to cut back on electric pickup projects and shift focus to traditional fuel models [2][3][4] Group 1: Company Actions - Stellantis has officially terminated the development of its Ram 1500 electric pickup due to a slowdown in demand for full-size electric pickups in North America, opting instead to focus on a range-extended version set for production in 2026 [2][3] - General Motors plans to invest approximately $4 billion in three U.S. factories to expand production of popular fuel models while reducing electric vehicle production plans, including the conversion of a factory from electric to fuel pickup production [3][4] - Tesla has removed the rear-wheel drive version of the Cybertruck from its website, indicating poor sales performance despite initial high demand, with actual annual sales falling significantly short of expectations [3][6] Group 2: Market Trends - The overall demand for electric vehicles in the U.S. is declining, exacerbated by the expiration of federal electric vehicle tax credits, which has led to a drop in consumer interest in purchasing electric vehicles [8][10] - A survey indicated that only 16% of respondents are likely to purchase a pure electric vehicle, marking a new low since 2019, while 63% expressed they are unlikely to consider electric vehicles [8][10] - The end of federal subsidies has resulted in a record high of over 438,000 electric vehicle sales in Q3 2025, but a significant drop in sales is expected in subsequent quarters due to the lack of incentives [8][10] Group 3: Consumer Preferences - Traditional pickup truck users prioritize reliability, functionality, and cost-effectiveness, which electric pickups currently struggle to meet due to limitations in towing capacity and range [11][12] - The pricing of electric pickups is generally higher than traditional models, making them less appealing to cost-conscious consumers, with examples showing significant price differences between electric and gasoline models [12][13] - Electric pickups are perceived as less practical for traditional uses, with issues such as inadequate towing capabilities and range anxiety due to insufficient charging infrastructure in rural areas [12][13] Group 4: Future Outlook - Despite current challenges, the electric pickup market may have long-term growth potential as technology improves and infrastructure develops, alongside the introduction of more competitively priced models by automakers [13]
特斯拉Cybertruck入门版停售,所以电动皮卡是“伪命题”吗?
3 6 Ke· 2025-09-18 11:56
这一次,特斯拉"翻车"了! 根据官方信息,特斯拉 Cybertruck 后轮驱动版(入门版)被移除,这意味着这一版本正式下架,然而这仅仅是一款才推出不到半年的版本。 要知道,特斯拉 Cybertruck 早在 2019 年 11 月就已经亮相,直到 2023 年 12 月才开始交付。在这四年的时间里,特斯拉更是官宣特斯拉 Cybertruck 的预订量 超过 100 万辆,而如今特斯拉 Cybertruck 的年销量只有可怜的 2 万辆。 特斯拉 Cybertruck 后轮驱动版,相比全轮驱动版便宜了约 1 万美元。然而,尽管官方推出入门版是为了以更低的价格吸引用户,但结果却并不如预期,唯有 及时砍掉这一版本才能止损。 从海外网友的态度来看,这款看似以性价比为主要优势的后轮驱动版,性价比反而是最明显的短板。 这些被砍掉的配置,价值远超 1 万美元! 电车通搜查了一些海外网友的评价,他们普遍认为推出特斯拉 Cybertruck 后轮驱动版并不是一个明智之举,除了便宜 1 万美元这一价格优势之外,很多核心 配置因此被砍掉。 图源:特斯拉美国官网 截图:X 配置还是其中一方面,特斯拉 Cybertruck 上市后" ...
特斯拉Cybertruck“逆势”提价:是自信还是冒险?
Huan Qiu Wang Zi Xun· 2025-08-23 04:41
Core Insights - Tesla has raised the price of its fastest version of the Cybertruck by $15,000 despite lower-than-expected sales and multiple recalls [1][4] - The new price for the Cyberbeast model is now $114,990, which includes a "luxury package" with supervised full self-driving capabilities and free access to the Supercharger network [4] - The pricing trajectory of the Cybertruck has significantly deviated from initial expectations, with the base model's price rising to $60,990 from an originally proposed starting price of around $40,000 in 2019, representing an increase of over 50% [4] Market Competition - The automotive market is becoming increasingly competitive, with rivals like the Ford F-150 Lightning and Chevrolet Silverado EV offering lower starting prices for certain configurations, putting pressure on the Cybertruck [4] - In response to market conditions, Tesla has implemented significant discounts of around $10,000 on some Cybertruck inventory to attract more consumers [4] Production Capacity and Challenges - Elon Musk has expressed confidence in Tesla's ability to produce over 125,000 Cybertrucks annually, with potential capacity reaching approximately 250,000 units by 2025 [5] - However, the company faces challenges in ramping up production, compounded by multiple recalls and quality issues that have led to a decline in demand for the Cybertruck [5]