2025年6月，天火获全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)授予的"2023-2024年连续2年高端手电筒全国销量第一"市场 地位确认。 近年来，中国户外运动市场呈现"场景多元化+需求精细化"的双重特征：从日常通勤、徒步登山、露营骑行到专业探险、应急救援，消费者对照明设备的需 求正从"基础照明"向"场景适配""科技赋能"延伸；从外观设计到材质工艺，"品质感""设计感"的要求也显著提升。在此背景下，国产手电筒行业正经历从"低 价竞争"到"品牌升级"的关键跃迁。 面对这一趋势，国内著名户外照明品牌天火敏锐捕捉到市场变化的核心——不同场景下的照明产品差异化需求。基于全场景产品的深度开发，天火持续升级 手电筒在户外场景中的专业功能性，同时兼顾外观设计。多款产品一经发售便迅速获得大众青睐，成为市场热门爆品。 基于艾媒自主研发并获得省部级重大科技专项立项的CMDAS大数据系统监测及严格的调查，以及对中国(不含港澳台)高端手电筒市场研究比对的结果进行 统计确认，天火获全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)授予的"2023年- ...

Industry Overview - Camping has evolved from a survival activity to a refined leisure experience, becoming a normalized lifestyle choice for many consumers in China [1][3] - The camping industry is expected to extend its value chain through the "camping +" model, integrating outdoor equipment, themed services, and cultural experiences [1] Consumer Trends - Camping consumption is characterized by an "equipment upgrade" trend, moving from basic tents and sleeping bags to modular systems that include features like outdoor cinemas and smart tents [3] - The frequency of camping has become more normalized, with many consumers engaging in camping activities every one to three months, aligning with fragmented holiday demands [4] Market Potential - The core market size of China's camping economy is projected to reach 2139.7 billion yuan in 2024, reflecting a year-on-year growth of 60.4%, while the overall market size is expected to reach 11554.5 billion yuan, growing by 46.8% [4] - By 2030, the core market size is anticipated to rise to 4879.8 billion yuan, with the overall market reaching 23998.5 billion yuan, indicating significant growth potential in the camping sector [4] Company Strategies - Companies like MGH and Decathlon are actively expanding their product offerings to meet the rising demand for camping gear, focusing on family-oriented products and convenience [2][3] - MGH aims to enhance its product line by introducing high-performance outdoor products that cater to both camping and hiking, emphasizing functionality, lightweight design, and sustainability [3] - The competitive landscape is becoming increasingly diverse, with both domestic and international brands entering the market, leveraging quality products and services to attract consumers [5]

今天分享的是：跨境电商运营：中国露营装备出海国别机会洞察报告 露营装备行业背景 01 02 03 04 时 报告共计：43页 行业发展概况与出口数据总览 重点国别采购商与政策洞察分析 行业出口发展趋势与挑战 亿欧智库与特易资讯联合发布的《中国露营装备出海国别机会洞察报告》聚焦中国露营装备出海市场，通过分析市场规模、竞争格局、采购商与供应商情 况、法规标准及重点企业，为行业参与者提供全面的市场洞察 。2020 - 2024年，中国露营装备出口额总体呈增长趋势，在全球露营市场蓬勃发展的背景 下，美国、墨西哥、俄罗斯等国成为主要出口目的地 。从市场竞争格局看，中国露营装备出口企业众多，市场集中度较低，产品同质化现象严重，企业主 要通过价格竞争获取市场份额，但也有部分企业凭借品牌和技术优势崭露头角 。采购商方面，不同国家和地区的采购商在交易金额、采购频率和偏好产品 上存在差异，如美国采购商交易金额高、需求多样，墨西哥采购商以高频低额交易为主 。供应商则需关注产品质量、创新和品牌建设，提升竞争力 。法规 标准上，各国对露营装备的质量、安全和环保要求不断提高，如美国的消费品安全法规、墨西哥的NOM标准、俄罗斯的GOST标 ...