Group 1 - The instant retail market is experiencing explosive growth driven by consumer demand for "on-demand" services, with the industry size reaching approximately 341 billion yuan in 2023, up from 116.8 billion yuan in 2018, reflecting a compound annual growth rate of 23.9% over five years [1] - By 2025, the number of instant delivery orders is expected to reach 79.5 billion, with third-party delivery orders accounting for 16.3 billion, leading to a projected penetration rate of third-party delivery at 20.5% [1] - Delivery demand is expanding beyond food delivery to include fresh produce, pharmaceuticals, supermarkets, and flowers, with increasing expectations for delivery speed [1] Group 2 - Traditional food delivery platforms like Meituan and Ele.me face challenges in meeting the complex demands of all-category instant retail, particularly during peak order times and in remote areas [3] - Third-party delivery platforms leverage strong resource integration capabilities to create a "full network capacity pool," allowing merchants to overcome the limitations of single-platform capacity and ensure timely order delivery [3] - The rapid advancement of technology, including AI, big data, and IoT, is revolutionizing the delivery industry, with third-party platforms adopting these technologies to enhance dispatch and management [3] Group 3 - In major urban centers, intelligent algorithms facilitate efficient delivery by optimizing the sequence of order pickups and drop-offs, significantly improving delivery efficiency and user satisfaction [4] - The intensifying competition in the food delivery market has led platforms to focus on lower-tier markets, presenting significant opportunities for third-party delivery platforms [8] - Third-party delivery platforms can provide cost-effective delivery solutions tailored to the diverse needs of lower-tier market users, enhancing service quality while reducing costs for merchants [8] Group 4 - The demand for instant delivery is surging across various categories, including fresh produce, pharmaceuticals, and documents, each with unique service requirements [8] - Third-party delivery platforms possess the flexibility to create customized delivery solutions for different scenarios, giving them a competitive edge in meeting diverse consumer needs [8]

作者：长桥社区@ 戴某DEMO 海豚君经授权发布。 继上篇《 十问十答：刘强东送外卖！京东葫芦里到底卖的什么药？ 》之后，本篇重点通过外卖市场的乱斗复盘、美团和京东的优劣势来深入分析京东这场迟到 的外卖大战。 先上核心判断： 在一个已经发展了 10 多年，增速即将进入个位数区间的存量业务中， 想要占住足够业务盈亏平衡的市场份额「30%的饿了么并未实现盈利」，需要具备许多必 要条件： 1. 数倍于展业红利期的投入； 2. 精准锐利的通过资源投入和得当的运营协作占据业务链条上的「关键竞争资源」； 3. 维持交付链、履约条上各个角色的稳态，将这种局部的竞争优势维持一段时间； 最终才有可能形成差异化的心智和供给，并建立同业效率差； 第一点，在投入这个数字我没具体核算，但饿了么当年在用户心智还未完全确立行业还能相对高速增长的竞争窗口期，真金白银投入了 30 亿补贴，并未对份额 有太大影响。 第二点，是需要创始人级别的一号位owner，对业务十分理解，并能找到差异化竞争的路径，长时间持续的投入； 因为在战略、路径、方法、节奏上都没有什么犯错的空间，空降的职业经理人很难胜任这个角色， 且可能出于 向上 管理的需要，还会增加 ...