而膨化量 50 元左右。这种价格提升反映出消费能力边界不断扩展。此外，全 主粮赛道刚起步，如乖宝新品汪臻醇烘焙狗粮 84 元/公斤，对比麦富迪双拼犬 粮 30 元/公斤，显示出明显量价提升逻辑。 科学养宠方面，各公司开始细分产 品，如幼年、老年猫犬粮，以及不同品种专用粮。这要求供应链和研发能力进 一步提升。今年市场对供应链关注度显著提高，例如乖宝宠物食品通过自有工 厂保证产品安全和稳定，更容易获得信任和优势。 如何解读 4 月宠物食品线上数据？20250518 摘要 • 头部宠物品牌保持快速增长，增速领先于行业平均水平，如某品牌同比增 长 70%，显示出品牌集中度提升趋势，但京东平台宠物产品销售额同比下 降 7.3%，需关注电商平台分化对品牌销售的影响。 • 新锐网红宠物品牌在购物节期间投入大量销售费用，全年收入占比高，而 乖宝宠物等头部品牌全年均衡生产，受季节性影响较小，反映出不同品牌 在营销策略和供应链管理上的差异。 • 高端烘焙粮正加速替代传统膨化粮，烘焙粮价格显著高于膨化粮，如弗列 加特烘焙粮价格约 89 元/公斤，而膨化粮约 74 元/公斤，表明宠物消费升 级趋势明显，消费能力边界不断扩展。 • 宠 ...

Core Insights - The company reported significant revenue and profit growth for 2024 and Q1 2025, with revenues of 4.47 billion and 1.1 billion yuan, respectively, representing year-on-year increases of 19.2% and 25.4% [1] - The net profit attributable to shareholders for 2024 and Q1 2025 was 390 million and 90 million yuan, respectively, showing year-on-year growth of 68.9% and 62.1% [1] Revenue Growth - The company's main grain product revenue surged by 92% in 2024, increasing its share of total revenue by 9 percentage points to 25% [2] - Domestic revenue reached 1.4 billion yuan in 2024, up 30% year-on-year, while overseas revenue was 3.1 billion yuan, reflecting a 15% increase [2] Profitability Improvement - The company's gross margin improved by 2 percentage points to 28% in 2024, further rising to 32% in Q1 2025, driven by optimized product structure and lower raw material prices [2] Brand Development and Market Expansion - The company has established a three-brand matrix for domestic market growth, with key products including the "Wanpi Xiaojin Dung" series, leading baked grain products, ZEAL dried food, and staple canned food [2] - The company is actively expanding its overseas presence, with products sold in 73 countries and significant growth in European customers; North American market demand is high, with expansions of factories in the U.S. and Canada expected to be completed in 2026 and the second half of 2025, respectively [2] Marketing Strategy - The company has a clear marketing strategy for its three main brands, utilizing diverse channels such as influencer marketing, social media, and partnerships with national media to enhance brand recognition [3] - Sales expense ratios for 2024 and Q1 2025 were 11.1% and 11.4%, respectively, reflecting increases of 0.8 percentage points and 1 percentage point year-on-year [3] Future Projections - Revenue projections for 2025-2027 are 5.34 billion, 6.458 billion, and 7.68 billion yuan, with net profits of 452 million, 595 million, and 710 million yuan, respectively, corresponding to P/E ratios of 37.74, 28.66, and 24.02 [3]

Investment Rating - The report maintains a "Strong Buy" rating for the company [3][5]. Core Views - The company demonstrates a robust global supply chain advantage and rapid growth of its proprietary brands, with significant revenue and profit increases projected for the coming years [1][3]. - The company achieved a revenue of 4.465 billion yuan in 2024, representing a year-over-year growth of 19.15%, and a net profit of 394 million yuan, up 68.89% year-over-year [1]. - The overseas business is expected to maintain steady growth due to sufficient orders and unique production capacity in North America, especially amid increasing trade tensions [1][3]. Financial Performance Summary - In 2024, the company reported a gross margin of 28.19%, an increase of 1.88 percentage points from 2023, and a gross margin of 31.87% in Q1 2025, up 4.02 percentage points year-over-year [2]. - Domestic revenue reached 1.414 billion yuan in 2024, a 30.26% increase year-over-year, with pet staple food revenue soaring by 91.85% [2]. - The company focuses on three major proprietary brands, with significant marketing and channel development efforts leading to expected high revenue growth [2]. Profit Forecast and Valuation - The company is projected to achieve net profits of 453 million yuan, 561 million yuan, and 709 million yuan for 2025, 2026, and 2027, respectively, with corresponding EPS of 1.54, 1.91, and 2.41 yuan [3][4]. - The price-to-earnings (PE) ratio is expected to decrease from 35 in 2025 to 22 in 2027, indicating improving valuation metrics over time [3][4].

Investment Rating - The report maintains a "Strong Buy" rating for the company [3][5]. Core Views - The company demonstrates a robust global supply chain advantage and rapid growth of its proprietary brands, with significant revenue and profit increases projected for the coming years [1][3]. - The company achieved a revenue of 4.465 billion yuan in 2024, representing a year-over-year growth of 19.15%, and a net profit of 394 million yuan, up 68.89% [1][4]. - The overseas business is expected to maintain steady growth due to sufficient orders and unique production capacity in North America, especially amid increasing trade tensions [1][3]. - The domestic market is focusing on three major proprietary brands, with the pet staple food category showing remarkable growth, particularly a 91.85% increase in revenue for pet staple food [2][3]. Financial Summary - The company’s revenue is projected to grow from 4.465 billion yuan in 2024 to 7.640 billion yuan by 2027, with a compound annual growth rate (CAGR) of approximately 20.46% [4]. - The net profit is expected to rise from 394 million yuan in 2024 to 709 million yuan in 2027, indicating a strong growth trajectory [4]. - The earnings per share (EPS) are forecasted to increase from 1.34 yuan in 2024 to 2.41 yuan in 2027, with corresponding price-to-earnings (PE) ratios decreasing from 39.88 to 22.16 over the same period [4].