2月15日至23日期间，云南的国有文艺院团将开展惠民演出183场次，全省美术馆将举办展览24场次。开 展"博物馆里过大年"系列活动245项、约1000场次。全省16州(市)将举办"古城过大年""非遗馆里过大 年""非遗年货购物月"等重点活动127场，营造非遗贺新春浓厚氛围。 1月25日， 游客在昆明海埂大坝观鸥、喂鸥。 黄兴鸿 摄 云南省文化和旅游厅党组成员、副厅长，云南省文物局局长芶开波介绍，2025年，该省共接待游客7.82 亿人次、实现旅游总花费1.27万亿元。为丰富文旅供给、激活消费市场、增进主客共享为导向，将策划 组织3000余场2026年迎新春文旅消费和推介活动。 游客在昆明海埂大坝打卡。 黄兴鸿 摄 1月25日， 2026年春节期间，云南将聚焦市集展销、民俗体验、主题节庆三大核心类型，组织文旅促消费活动70场 次，形成"全域覆盖、业态融合、优惠联动"的鲜明特色。推出460余场特色体验沉浸活动，覆盖A级旅 游景区、旅游度假区、旅居目的地，其中，近20家景区推出民族盛装巡游、非遗展演等沉浸式体验项 目；大理、丽江等地古城景区将打造"天天有歌舞、处处可体验"的节庆场景；多个景区推出"属马游客 免票"" ...

Core Viewpoint - Hunan Province is implementing a series of measures to stimulate consumer spending and boost economic growth as the new year approaches, aiming for a strong start in 2026 and high-quality economic development during the 14th Five-Year Plan period [1][2]. Policy Initiatives - In 2025, Hunan's retail sales of consumer goods reached 1,936.59 billion yuan, a year-on-year increase of 4.5%, surpassing the national average by 0.5 percentage points [2]. - The province is launching an upgraded "old for new" policy for consumer goods, offering subsidies of up to 20,000 yuan for scrapping old vehicles and purchasing new energy vehicles, and up to 15,000 yuan for regular exchanges [2]. - Six categories of home appliances and four categories of digital products are included in the subsidy program, with 2.66 billion yuan in special government bond support already approved for 2026 [2]. Consumer Engagement Activities - Hunan's consumption market showed a strong performance during the New Year holiday, with total consumption reaching 46 billion yuan, a 24% increase year-on-year [4]. - The "Hui Gou San Xiang" New Year consumption season will feature over 500 promotional events across various sectors, including automotive, service vouchers, and online shopping festivals [4]. - Specific actions include issuing general consumption vouchers in key service areas and promoting local products through online platforms [4]. Cultural and Tourism Integration - Hunan plans to enhance cultural and tourism consumption through a dedicated action plan, focusing on domestic tourism growth and the development of new tourism products [5][6]. - A series of cultural events will be organized during the Spring Festival, with nearly a thousand themed activities expected to take place across the province [6]. Agricultural Product Promotion - Hunan is launching the "Dongting Fragrance +" consumption guide to promote high-quality agricultural products, facilitating direct sales from farms to consumers [7]. - The "2026 Red Star Global New Year Goods Festival" will feature various activities to enhance agricultural product sales, including live streaming and cultural experiences [7][8]. - Initiatives to support farmers include prioritizing the purchase of agricultural products from underdeveloped areas during holiday procurement [8].

Core Viewpoint - The article emphasizes the importance of domestic consumption in driving economic growth in China, particularly during the "15th Five-Year Plan" period, highlighting the need for policies to boost consumer spending and enhance residents' consumption capacity [1][2][3]. Group 1: Economic Context - China's final consumption rate has been stable above 50% from 2013 to 2024, with a projected increase from 51.9% in 2013 to 56.6% in 2024 [2]. - The average annual economic growth rate from 2013 to 2024 is 6.1%, with domestic demand contributing 93.1% to this growth, and final consumption accounting for 55% of the economic growth [2]. Group 2: Policy Recommendations - The "15th Five-Year Plan" suggests enhancing consumer capacity through measures such as increasing employment, raising income levels, and improving public service spending [1][3]. - Specific strategies include optimizing the consumption environment, reducing restrictions, and promoting service consumption through innovative scenarios [6][7]. Group 3: Income and Employment - Increasing residents' income is crucial for boosting consumption, with a focus on improving the distribution of national income and enhancing labor remuneration [3][4]. - Addressing structural employment issues and providing better social security for new employment forms are essential for improving consumer confidence [4][8]. Group 4: Consumption Trends - Current consumption rates in China are lower than those in developed countries, with a final consumption rate of around 56%, compared to 81% in the U.S. and 75% in Japan [7]. - The article suggests that achieving a consumption rate increase to over 60% during the "15th Five-Year Plan" will require extraordinary policy measures and a focus on income subsidies for low-income groups [7][8].

Core Points - The third phase of the general consumption vouchers will be launched today at 10:00 AM, with a total issuance of 5 million yuan [1] - The vouchers can be used from October 22, 10:00 AM to October 31, 24:00 [1] - Each individual can claim one voucher per period, and the distribution is on a first-come, first-served basis until all vouchers are claimed [1] Summary by Category Voucher Details - The value of each consumption voucher is 20 yuan, which can be used to offset purchases of 100 yuan or more [1] - The vouchers can be used at various physical merchants in Zhengzhou, including department stores, restaurants, fuel stations, sports, and cultural tourism businesses [1] - Merchants must support payments through the Cloud Flash Payment method for the vouchers to be valid [1] Eligibility and Distribution - All individuals present in Zhengzhou, including those from other regions, are eligible to apply for the vouchers [1] - The current issuance will also include unclaimed portions from the second phase of the vouchers [1]

Core Insights - The 2025 Hefei Community Sports Games successfully took place on August 24, promoting the integration of "sports + business" to stimulate consumption potential and inject new momentum into regional commerce [1] Group 1: Event Overview - The event was organized by the Hefei Sports Bureau and supported by various local organizations, aiming to enhance community engagement through sports [1] - The event featured multiple collaborative and fun projects that encouraged teamwork and participation, appealing to families and enhancing the overall experience [5] Group 2: Consumer Incentives - Collaborative consumer initiatives included the issuance of general consumption vouchers by China Construction Bank, covering various local merchants [3] - Participants received tangible rewards such as dining vouchers and game currency upon registration, creating a "sports-reward-consumption" loop that effectively stimulated family spending [3] Group 3: Economic Impact - The event followed a successful operational model of "government-led - enterprise-supported - commercial district implementation," resulting in a positive consumption ecosystem and tangible economic benefits for local businesses [8] - The series of activities has created a virtuous cycle, with eight events conducted so far, contributing to the economic vitality of the commercial districts [8] Group 4: Future Developments - Future plans include optimizing the "sports + commercial district" model, expanding new sports consumption scenarios, and enhancing government-enterprise cooperation to further activate urban commercial vitality [10]