Core Concept - The collaboration between Shougang Jingyue Chang'an and digital artist Yue Leping represents a cross-disciplinary exploration of contemporary living, merging art and real estate to redefine the concept of "home" [1][6]. Group 1: Art and Living - The project emphasizes the integration of digital art and architecture, creating a space that serves both practical living needs and artistic expression [1][3]. - It transforms the notion of home from a mere container into a dynamic artistic environment, where every aspect of daily life is elevated to an art form [3][4]. Group 2: Project Features - Shougang Jingyue Chang'an is positioned as a "good house" project, setting a new standard for high-quality living in the western Beijing area [9]. - The project incorporates advanced technology, such as the Huawei Smart Home 5000+ HarmonyOS, to create a seamless integration of lighting, security, and appliances [9]. - The community design includes four elevated common areas catering to various activities, promoting an all-age-friendly environment [9]. Group 3: Artistic Vision - Yue Leping, as a prominent figure in contemporary art, brings a unique perspective to the project, highlighting the synergy between artistic vision and architectural philosophy [6][7]. - The collaboration aims to create an ideal living space that transcends physical boundaries, fostering a sense of belonging and spiritual fulfillment [6][7].

Core Insights - The article emphasizes the transformation of residential spaces into "good houses" by enhancing community public spaces, with Shougang Jingyue Chang'an leading this initiative through innovative design and functionality [1][3][10] Group 1: Community Space Design - Shougang Jingyue Chang'an integrates a profound understanding of "good house" standards into the design of public areas, focusing on elements like hotel-like ambiance, ceremonial aspects, situational experiences, and interactivity [3][10] - The project features a systematic design of public areas, including a city reception hall, elevated layers, garages, and unit entrances, creating a comprehensive public space system that outlines the spatial axis from entry to home [5][10] Group 2: Functional Areas - The project employs a dual entrance layout to organize space, with underground garage access on both sides to ensure the separation of pedestrians and vehicles [6] - The city reception hall, designed with a "central landscape sunken" layout, spans approximately 1,200 square meters and combines various functions such as a reception area, reading room, water bar, tea room, and gym, creating a multi-dimensional leisure and meeting space [6][10] Group 3: Elevated Layer as a Community Hub - The elevated layer serves as a "second living room" for the community, catering to all age groups and facilitating interactions through designated areas for children, wellness, socializing, and office work [6][8] - The children's play module is designed to accommodate various activities for different age groups, including dedicated spaces for parents and children to enhance their bonding experiences [8] - The wellness module focuses on the needs of elderly residents, providing spaces for leisure activities and social interactions, promoting a vibrant and enjoyable lifestyle [8] Group 4: Overall Experience - The public space design of Shougang Jingyue Chang'an aligns with the new regulations for "good houses," emphasizing all-age friendliness and diverse scenarios, thereby reconstructing living experiences and awakening new residential imaginations [10]

Core Viewpoint - The article emphasizes that in the current real estate market, where "refined decoration" has become standard, the key to attracting homebuyers lies in providing fully equipped appliances alongside aesthetic design, as demonstrated by Shougang Jingyue Chang'an [10]. Group 1: Appliance Integration - Shougang Jingyue Chang'an integrates first-line brand appliances into its refined decoration system, ensuring a cohesive home style and alleviating the hassle of appliance selection for homeowners [1]. - The project features a range of smart appliances, including an integrated cooking system that automatically activates the range hood when the stove is lit, addressing smoke issues while enhancing usability [1]. Group 2: Specific Appliance Features - The project includes a large-capacity built-in dishwasher that supports high-temperature sterilization, making post-meal cleanup easy and efficient [3]. - A linear cooling system with automatic temperature control maintains a comfortable kitchen environment by adjusting temperature and airflow based on current conditions [3]. - The smart water purifier features real-time water quality monitoring and connectivity with Huawei's smart system, ensuring safe drinking water [3]. - A gas water heater provides constant temperature control, ensuring a warm experience at any time of day [3]. - The double-door refrigerator offers ample storage for a week's worth of groceries, with precise temperature control to keep food fresh [3]. - A dual-flow fresh air system effectively filters PM2.5 and operates quietly, contributing to a peaceful living environment [3]. Group 3: Space and Appliance Design - Shougang Jingyue Chang'an considers both space design and appliance configuration, ensuring that appliances fit well and function effectively within the living space [5]. - The kitchen layout is optimized using the "golden working triangle" design, allowing for simultaneous operations without interference, and includes a high-efficiency storage system [8]. Group 4: Market Positioning - As the real estate market shifts from "location-based" to "lifestyle-oriented" choices, buyers are increasingly seeking tangible quality rather than abstract concepts, positioning Shougang Jingyue Chang'an as a leader in this trend [10].

Core Insights - The article highlights the strong performance of the Shougang Jingyue Chang'an project in Beijing's real estate market, which has seen significant sales and interest from buyers, particularly in the improvement housing segment [1][19] - The project is positioned as a "good house" that meets the needs of discerning buyers looking for optimal living solutions, emphasizing factors such as location, transportation, and community amenities [1][19] Market Performance - Shougang Jingyue Chang'an achieved sales of 217 units on its opening day and has maintained the top sales position in Beijing's six districts throughout the third quarter, with a total subscription value of 260 million yuan in October [1] - The project has successfully revitalized the previously stagnant real estate market in western Beijing [1] Target Audience - The primary buyers are improvement-oriented homeowners who are selective and have high expectations for their new homes, seeking to address past regrets associated with their previous properties [1][19] - The project appeals to families looking for a balance between urban convenience and peaceful living environments [3] Transportation and Accessibility - The project is strategically located within walking distance of major subway lines, with the Line 1 branch expected to open in mid-2027, providing quick access to key business districts [5] - The ongoing construction of the Line 11 Phase II will further enhance connectivity, making it easier for residents to navigate the city [5] Community and Amenities - Shougang Jingyue Chang'an is situated in an area with strong educational resources, including K12 institutions, and is close to a major hospital, enhancing its appeal to families [5][19] - The project features a comprehensive community layout designed for all age groups, including recreational spaces, fitness areas, and social venues [15][19] Design and Living Experience - The project offers high space efficiency with over 90% usable area and well-designed layouts that cater to modern family needs, including ample storage solutions [9][11] - The inclusion of high-end finishes and smart home technology enhances the living experience, making it a desirable option for improvement buyers [13] Community Engagement - The community design incorporates various amenities that foster social interaction and cater to diverse family needs, creating a vibrant living environment [15][19] - Features such as a sunken courtyard and multi-functional spaces promote a sense of belonging and community among residents [19]

Core Viewpoint - The Shougang Jingyue Chang'an project in Shijingshan District is the first "good house" project, attracting attention with its high usable area and rich amenities, but faces challenges regarding living comfort due to high plot ratio and design controversies [1][5]. Group 1: Project Overview - The project has a usable area rate of approximately 90%, with some units reaching up to 96%, significantly higher than the typical 75%-80% in the area [5]. - The average selling price is around 62,000 yuan per square meter, aligning with the prices of new homes in the region [1][4]. - The project was acquired by Shougang Real Estate for a base price of 2.801 billion yuan [3]. Group 2: Market Positioning - Shougang Real Estate has shifted from a collaborative model with other developers to independently managing the Shougang Jingyue Chang'an project, marking a significant transition towards market-oriented operations [3]. - The project is strategically located near public transport and recreational facilities, enhancing its appeal [3][4]. Group 3: Competitive Landscape - The Shijingshan area has numerous competing projects with selling prices ranging from 58,500 to 76,000 yuan per square meter, which has pressured Shougang Jingyue Chang'an to maintain competitive pricing [4]. - The high plot ratio of 2.7 is above the common standard of 2.5 for "good house" projects, raising concerns about light and view for potential buyers [1][6]. Group 4: Design and Amenities - The project features a variety of unit types ranging from 83 to 133 square meters, with a focus on meeting the needs of both first-time buyers and those seeking improved living conditions [7]. - Amenities include a 1,000 square meter podium and a 1,200 square meter sunken courtyard, providing additional recreational space for residents [5]. Group 5: Unit Design Challenges - Some unit designs have been criticized for their irregular shapes and insufficient width, impacting overall livability and comfort [7][8]. - The "B2 bomber" unit design, while unique, has raised concerns due to its lack of windows on one side and potential issues with privacy [8].

Core Insights - The project Shougang Jingyue Chang'an is the first "good housing" project in Shijingshan District, featuring a high usable area and rich amenities, but faces challenges regarding living comfort due to high plot ratio and compact spacing [1][6][8] - The project adopts a pricing strategy of "adding features without raising prices," with an average selling price of approximately 62,000 yuan per square meter, aligning with the prices of new homes in the area [1][4] Group 1: Project Features - The project boasts a usable area rate of over 90%, with some units reaching up to 96%, significantly higher than the typical 75%-80% in the region [6][9] - Amenities include a 1,000 square meter podium and a 1,200 square meter sunken courtyard, enhancing the living experience [6][4] - The project has a plot ratio of 2.7, which is higher than the common standard of 2.5 for "good housing" projects, raising concerns about light and views for potential buyers [1][8] Group 2: Market Positioning - Shougang Real Estate has shifted from a collaborative development model with major firms to independently managing the Shougang Jingyue Chang'an project, indicating a transition towards market-oriented operations [3][4] - The competitive landscape in Shijingshan includes several projects with selling prices ranging from 58,500 to 76,000 yuan per square meter, which pressures Shougang Jingyue Chang'an to maintain its pricing strategy [4][8] Group 3: Design Considerations - The project features 11 different unit types ranging from 83 to 133 square meters, targeting both first-time buyers and those seeking improved living conditions [9][10] - Some unit designs, such as the 97 square meter layout, face criticism for their depth and width ratios, affecting overall livability and light [9][10] - The unique "B2 bomber" unit design, while offering good space utilization, has raised concerns due to its irregular shape and lack of windows in certain areas [9][10]

Core Viewpoint - The Shougang Jingyue Chang'an project, as the first "good house" project in Shijingshan District, attracts market attention with its high usable area and rich amenities, but faces challenges regarding living comfort due to high plot ratio and compact spacing between buildings [1][7]. Group 1: Project Overview - The project has a usable area rate of over 90%, with some units reaching up to 96%, significantly higher than the typical 75%-80% in the area [7]. - The average selling price is approximately 62,000 yuan per square meter, aligning with the prices of new homes in the region [1][5]. - The project is independently developed by Shougang Real Estate, marking a shift from previous collaborations with other major developers [3]. Group 2: Market Positioning - The project adopts a "value-added without price increase" strategy to demonstrate sincerity in a competitive market [1]. - The surrounding area has multiple competing projects with selling prices ranging from 58,500 to 76,000 yuan per square meter, indicating a highly competitive environment [4][5]. Group 3: Design and Amenities - The project includes approximately 1,000 square meters of elevated space and 1,200 square meters of sunken courtyard, enhancing community amenities [1][7]. - Despite the high usable area, concerns about lighting and views arise due to the small spacing between buildings, with some units having only 9 meters of distance between them [8][10]. Group 4: Unit Types and Layouts - The project offers 11 types of units ranging from 83 to 133 square meters, targeting both first-time buyers and those seeking improved living conditions [10]. - The 97 square meter unit, a primary type, has a long layout that may affect ventilation and lighting, while the 107 square meter unit is more square but has a narrower living room width [11][10]. - The unique "B2 bomber" unit design features multiple south-facing openings but has some layout challenges, reflecting the developer's attempt to turn location disadvantages into product features [11][10].

Core Insights - The article highlights the success of Shougang Jingyue Chang'an as a leading residential project in Beijing's competitive real estate market, achieving top sales figures since its launch in July [1][18] - The project exemplifies the concept of a "good house," focusing on product quality, community planning, and urban integration to meet modern living standards [1][18] Product Quality - Shougang Jingyue Chang'an is the first project in Beijing's western region to embody the "good house" standard, emphasizing safety, comfort, sustainability, and intelligence [1][7] - The project features high space utilization with a 97 square meter three-bedroom unit offering a net area ratio of approximately 86%-97%, enhancing living quality [1][3] - The design includes integrated living spaces and large windows to improve natural light and scenic views, catering to family interactions and privacy [1][3][10] Community Planning - The project is designed with a focus on creating a "good community," featuring a well-structured layout that ensures ample light and privacy for residents [8][10] - It includes various amenities such as a running track, children's play areas, and spaces for social interaction, catering to diverse age groups and lifestyles [13][15] - The community is designed to extend living spaces beyond individual homes, fostering a sense of belonging and engagement among residents [15] Urban Integration - Located in the Shijingshan district, the project benefits from proximity to high-quality industrial parks and transportation networks, enhancing its appeal to potential residents [18][16] - The area is undergoing significant development, with plans for improved public transport and commercial facilities, contributing to a balanced living environment [16][18] - The project aligns with national housing standards, addressing key pain points in urban living and enhancing overall housing quality [18]

Core Viewpoint - The concept of "Good House" is becoming a significant trend in Beijing's real estate market, with government support accelerating its implementation and influencing market dynamics [1][22]. Group 1: Government and Policy Support - "Good House" was first mentioned in the government work report in March, and the Ministry of Housing and Urban-Rural Development released national standards for it, effective from May 1 [1]. - Beijing's housing authority emphasized the acceleration of "Good House" construction in its 2025 housing development plan [1]. - The initiative is currently piloted in suburban areas but is gradually impacting the core districts of Beijing [1]. Group 2: Project Highlights - The first "Good House" project in Shijingshan, Shougang Jingyue Chang'an, boasts a starting usable area ratio of 85%, potentially reaching 97%, significantly enhancing living space compared to traditional products [3][12]. - The project features innovative designs, such as a three-bedroom layout in an 85㎡ unit, catering to modern living habits [3]. - Shougang Jingyue Chang'an incorporates advanced design elements, including a 270° view window and a spacious kitchen, optimizing the use of space [5][11]. Group 3: Community and Lifestyle Enhancements - The project includes community features like an elevated public space, enhancing social interaction and providing recreational areas for residents [9][19]. - The design adheres to the new residential project standards, which require a minimum ceiling height of 3 meters, improving light and ventilation [11]. - Shougang Jingyue Chang'an integrates smart home solutions, enhancing the living experience through technology [11][12]. Group 4: Market Positioning and Future Trends - The emergence of "Good House" is expected to redefine the real estate market, creating a clear distinction between high-quality and lower-quality housing products [22][23]. - The project is positioned to offer high value at a competitive price, with expected unit prices between 60,000 to 65,000 yuan per square meter, appealing to buyers looking to upgrade their living conditions [20]. - The shift towards "Good House" products may lead to a decline in demand for older properties, as buyers seek modern, high-quality living spaces [22][24].