Core Viewpoint - The Shougang Jingyue Chang'an project in Shijingshan District is the first "good house" project, attracting attention with its high usable area and rich amenities, but faces challenges regarding living comfort due to high plot ratio and design controversies [1][5]. Group 1: Project Overview - The project has a usable area rate of approximately 90%, with some units reaching up to 96%, significantly higher than the typical 75%-80% in the area [5]. - The average selling price is around 62,000 yuan per square meter, aligning with the prices of new homes in the region [1][4]. - The project was acquired by Shougang Real Estate for a base price of 2.801 billion yuan [3]. Group 2: Market Positioning - Shougang Real Estate has shifted from a collaborative model with other developers to independently managing the Shougang Jingyue Chang'an project, marking a significant transition towards market-oriented operations [3]. - The project is strategically located near public transport and recreational facilities, enhancing its appeal [3][4]. Group 3: Competitive Landscape - The Shijingshan area has numerous competing projects with selling prices ranging from 58,500 to 76,000 yuan per square meter, which has pressured Shougang Jingyue Chang'an to maintain competitive pricing [4]. - The high plot ratio of 2.7 is above the common standard of 2.5 for "good house" projects, raising concerns about light and view for potential buyers [1][6]. Group 4: Design and Amenities - The project features a variety of unit types ranging from 83 to 133 square meters, with a focus on meeting the needs of both first-time buyers and those seeking improved living conditions [7]. - Amenities include a 1,000 square meter podium and a 1,200 square meter sunken courtyard, providing additional recreational space for residents [5]. Group 5: Unit Design Challenges - Some unit designs have been criticized for their irregular shapes and insufficient width, impacting overall livability and comfort [7][8]. - The "B2 bomber" unit design, while unique, has raised concerns due to its lack of windows on one side and potential issues with privacy [8].

Core Insights - The project Shougang Jingyue Chang'an is the first "good housing" project in Shijingshan District, featuring a high usable area and rich amenities, but faces challenges regarding living comfort due to high plot ratio and compact spacing [1][6][8] - The project adopts a pricing strategy of "adding features without raising prices," with an average selling price of approximately 62,000 yuan per square meter, aligning with the prices of new homes in the area [1][4] Group 1: Project Features - The project boasts a usable area rate of over 90%, with some units reaching up to 96%, significantly higher than the typical 75%-80% in the region [6][9] - Amenities include a 1,000 square meter podium and a 1,200 square meter sunken courtyard, enhancing the living experience [6][4] - The project has a plot ratio of 2.7, which is higher than the common standard of 2.5 for "good housing" projects, raising concerns about light and views for potential buyers [1][8] Group 2: Market Positioning - Shougang Real Estate has shifted from a collaborative development model with major firms to independently managing the Shougang Jingyue Chang'an project, indicating a transition towards market-oriented operations [3][4] - The competitive landscape in Shijingshan includes several projects with selling prices ranging from 58,500 to 76,000 yuan per square meter, which pressures Shougang Jingyue Chang'an to maintain its pricing strategy [4][8] Group 3: Design Considerations - The project features 11 different unit types ranging from 83 to 133 square meters, targeting both first-time buyers and those seeking improved living conditions [9][10] - Some unit designs, such as the 97 square meter layout, face criticism for their depth and width ratios, affecting overall livability and light [9][10] - The unique "B2 bomber" unit design, while offering good space utilization, has raised concerns due to its irregular shape and lack of windows in certain areas [9][10]

Core Viewpoint - The Shougang Jingyue Chang'an project, as the first "good house" project in Shijingshan District, attracts market attention with its high usable area and rich amenities, but faces challenges regarding living comfort due to high plot ratio and compact spacing between buildings [1][7]. Group 1: Project Overview - The project has a usable area rate of over 90%, with some units reaching up to 96%, significantly higher than the typical 75%-80% in the area [7]. - The average selling price is approximately 62,000 yuan per square meter, aligning with the prices of new homes in the region [1][5]. - The project is independently developed by Shougang Real Estate, marking a shift from previous collaborations with other major developers [3]. Group 2: Market Positioning - The project adopts a "value-added without price increase" strategy to demonstrate sincerity in a competitive market [1]. - The surrounding area has multiple competing projects with selling prices ranging from 58,500 to 76,000 yuan per square meter, indicating a highly competitive environment [4][5]. Group 3: Design and Amenities - The project includes approximately 1,000 square meters of elevated space and 1,200 square meters of sunken courtyard, enhancing community amenities [1][7]. - Despite the high usable area, concerns about lighting and views arise due to the small spacing between buildings, with some units having only 9 meters of distance between them [8][10]. Group 4: Unit Types and Layouts - The project offers 11 types of units ranging from 83 to 133 square meters, targeting both first-time buyers and those seeking improved living conditions [10]. - The 97 square meter unit, a primary type, has a long layout that may affect ventilation and lighting, while the 107 square meter unit is more square but has a narrower living room width [11][10]. - The unique "B2 bomber" unit design features multiple south-facing openings but has some layout challenges, reflecting the developer's attempt to turn location disadvantages into product features [11][10].

Core Insights - The article highlights the success of Shougang Jingyue Chang'an as a leading residential project in Beijing's competitive real estate market, achieving top sales figures since its launch in July [1][18] - The project exemplifies the concept of a "good house," focusing on product quality, community planning, and urban integration to meet modern living standards [1][18] Product Quality - Shougang Jingyue Chang'an is the first project in Beijing's western region to embody the "good house" standard, emphasizing safety, comfort, sustainability, and intelligence [1][7] - The project features high space utilization with a 97 square meter three-bedroom unit offering a net area ratio of approximately 86%-97%, enhancing living quality [1][3] - The design includes integrated living spaces and large windows to improve natural light and scenic views, catering to family interactions and privacy [1][3][10] Community Planning - The project is designed with a focus on creating a "good community," featuring a well-structured layout that ensures ample light and privacy for residents [8][10] - It includes various amenities such as a running track, children's play areas, and spaces for social interaction, catering to diverse age groups and lifestyles [13][15] - The community is designed to extend living spaces beyond individual homes, fostering a sense of belonging and engagement among residents [15] Urban Integration - Located in the Shijingshan district, the project benefits from proximity to high-quality industrial parks and transportation networks, enhancing its appeal to potential residents [18][16] - The area is undergoing significant development, with plans for improved public transport and commercial facilities, contributing to a balanced living environment [16][18] - The project aligns with national housing standards, addressing key pain points in urban living and enhancing overall housing quality [18]

Core Viewpoint - The concept of "Good House" is becoming a significant trend in Beijing's real estate market, with government support accelerating its implementation and influencing market dynamics [1][22]. Group 1: Government and Policy Support - "Good House" was first mentioned in the government work report in March, and the Ministry of Housing and Urban-Rural Development released national standards for it, effective from May 1 [1]. - Beijing's housing authority emphasized the acceleration of "Good House" construction in its 2025 housing development plan [1]. - The initiative is currently piloted in suburban areas but is gradually impacting the core districts of Beijing [1]. Group 2: Project Highlights - The first "Good House" project in Shijingshan, Shougang Jingyue Chang'an, boasts a starting usable area ratio of 85%, potentially reaching 97%, significantly enhancing living space compared to traditional products [3][12]. - The project features innovative designs, such as a three-bedroom layout in an 85㎡ unit, catering to modern living habits [3]. - Shougang Jingyue Chang'an incorporates advanced design elements, including a 270° view window and a spacious kitchen, optimizing the use of space [5][11]. Group 3: Community and Lifestyle Enhancements - The project includes community features like an elevated public space, enhancing social interaction and providing recreational areas for residents [9][19]. - The design adheres to the new residential project standards, which require a minimum ceiling height of 3 meters, improving light and ventilation [11]. - Shougang Jingyue Chang'an integrates smart home solutions, enhancing the living experience through technology [11][12]. Group 4: Market Positioning and Future Trends - The emergence of "Good House" is expected to redefine the real estate market, creating a clear distinction between high-quality and lower-quality housing products [22][23]. - The project is positioned to offer high value at a competitive price, with expected unit prices between 60,000 to 65,000 yuan per square meter, appealing to buyers looking to upgrade their living conditions [20]. - The shift towards "Good House" products may lead to a decline in demand for older properties, as buyers seek modern, high-quality living spaces [22][24].