Core Viewpoint - The "Beijing Deepening Reform to Boost Consumption Special Action Plan" aims to achieve an average annual growth of around 5% in total market consumption by 2030, establishing 2-3 new consumption landmarks worth over 100 billion yuan, and enhancing Beijing's role as an international consumption center [1] Group 1: Promoting Income Growth and Reducing Burdens - The plan emphasizes implementing an employment-first strategy to drive income growth for urban and rural residents, particularly focusing on supporting college graduates and flexible employment [2] - Measures will be taken to improve the minimum wage standards and promote agricultural income through modern agriculture and rural tourism [2] - A public service guarantee mechanism will be established to enhance elderly care services and support for child-rearing, alongside improving financial services for the elderly [2] Group 2: Optimizing Service Consumption Experience - The plan aims to explore new cultural and entertainment consumption by revitalizing historical cultural sites and supporting online performances and exhibitions [3] - It includes initiatives to develop new tourism consumption scenarios and promote major projects like the second phase of Universal Studios [3] - The focus will also be on enhancing sports consumption by cultivating high-value international and local events [3] Group 3: Enhancing Product Consumption Momentum - The plan seeks to elevate the "Jingcai Four Seasons" city consumption brand and promote themed consumption activities monthly [5] - It encourages the development of international food brands and supports the establishment of flagship restaurants in Beijing [5] - The initiative includes creating unique dining experiences and promoting the integration of dining with various public spaces [5] Group 4: Creating Diverse and Integrated Spaces - The plan emphasizes revitalizing commercial spaces through innovative operational models and mixed-use developments [7] - It aims to enhance the consumption capacity of the "dual hubs" by leveraging airport resources and expanding international passenger services [7] - Support will be provided for the expansion of duty-free shops and cross-border e-commerce initiatives [7]

优载体促进国际消费。推动入境旅游与乡村旅游、体育旅游、康养旅游、非遗体验等领域的深度融合， 成为国际游客的热门打卡地；培育更多"啤酒+"消费场景，丰富啤酒文化博物馆等多元业态，扩大"啤酒 之城"品牌影响力；发挥老城区历史文脉与历史风貌建筑优势，挖掘老字号餐饮品牌、饮食类非遗、本 地名小吃等优质资源，在即墨路步行街全力打造"鲍岛食里"传统特色美食街区。今年"五一"，青岛历史 城区涵盖演艺、展览、市集、快闪等主题活动丰富多彩，累计211.7万人次到青岛老城赴一场"春日盛 会"。携程数据显示，青岛成功跻身全国五一入境游十大热门目的地城市。 下一步，青岛市商务局在推动离境退税商店增量扩容的基础上，按照《青岛市境外旅客购物离境退 税"即买即退"实施方案》，联合退税商店和退税代理机构进一步优化、完善相关业务流程，加快推进青 岛市境外旅客购物离境退税"即买即退"步伐。 日前，记者从青岛市商务局获悉，青岛市不断强化入境消费"引流"，推动境外消费"回流"，加快推动全 市入境消费市场发展。据悉，4月27日商务部等6部门发布《关于进一步优化离境退税政策扩大入境消费 的通知》（商消费发〔2025〕84号）以来，全市离境退税商品销售额 ...

新消费浪潮呼啸而来，这一撬动了Z世代年轻人"情绪密码"的赛道，在二级市场表现火热。对此，景顺 长城基金旗下基金经理张欢表示，以潮玩、宠物经济、国潮品牌等为代表的新消费赛道的快速崛起，存 在两大核心驱动力。一是消费主体的代际更替。主力消费群体从70后、80后转向Z世代，他们的消费行 为呈现出显著的"悦己"特征，更愿为情绪价值、个性化体验买单。二是消费理念的转型升级，从盲目追 求"品牌溢价"转向"质价比"优先，这种转变也直接推动了国货品牌的崛起。 与传统消费相比，新消费呈现哪些差异化特征？张欢分析称，一是新消费面向细分人群的个性化需求而 非大众市场；二是新消费增长受宏观经济波动影响较小；三是传统消费强调"存量优化"，新消费注 重"增量创造"。上述特性使得新消费板块有望走出独立行情。 面对快速迭代的新消费市场，张欢建立了系统的投资研究框架，先从微观观察和挖掘，再逻辑验证和价 值评估。"首先观察新渠道的线上数据，根据月度数据跟踪，捕捉高增长产品；其次总结高增长产品背 后的规律，寻找新赛道的共性，并对相关标的深入研究；再次进行渠道调研和草根调研，从渠道和消费 者端感知产品；最后进行财务方面的梳理，包括盈利预测等数据。" ...

据36氪调查数据，职场中不同程度感受到内卷的受访者比例高达96.76%。而潮玩、宠物等情绪消费方 面的"消费升级"，便是Z时代应对压力的方式。在张欢看来，新消费崛起的驱动力，一是主力消费群体 从70、80后转向Z世代，而Z世代成长于经济高速增长期，物质满足带来这一代人更在乎个人感觉即"悦 己"，更愿为情绪价值、个性化体验付费。二是新消费从"品牌溢价"转向"质价比优先"，某种程度上， 年轻消费者表现更理性，既要品质，也要合理价格。在某种程度上也解释了近年来国货的崛起，这些企 业更多的修炼"内功"，展示出不输国际大牌的质量，同时减少在市场营销花费，把实惠给到消费者。同 样的价格，是继续选择国际大牌的入门款，还是质价比更高的国货，现在更多年轻消费者选择了后者。 与传统"商品消费"相比，情绪价值主导的新消费模式有何优势？张欢指出，投资角度看，传统消费与总 量经济高度相关(如衣食住行等基础需求)，面对的是更广泛的人群，不强调个性化，同时增长更依赖于 宏观经济周期。新消费则更多面向细分人群的个性化需求，与宏观经济相关度较低，有可能走出独立的 行情。此外传统消费需要更关注供给侧，即在既定的竞争格局里，通过格局优化带来的投资 ...