随着消费者"为情绪价值买单"的趋势愈发显著，"气味"当前正成为悦己消费与文化消费的新载体，香氛 市场迎来发展新机遇。 8月23日，全国首个天猫香氛空间在杭州大厦正式开业。该空间以"香氛体验"为核心，梵克雅宝、 Trudon等国际品牌以及宇宙的猜想、祝安、富山香堂、尹谜等超40个国产新锐香氛品牌入驻，覆盖液体 香氛、香薰精油、香薰蜡烛等百余种产品。 据了解，绝大多数入驻的品牌此前并无线下布局，该香氛空间为香氛香薰行业落地的首个线下空间，也 被业内视为新锐香氛品牌集体亮相的"孵化器"。据悉，未来天猫有计划在更多一线城市核心商圈进行线 下布局。 中国香氛市场正迎来爆发式增长期。《2025年中国香氛香薰行业趋势研判》数据显示，2024年，我国香 氛香薰行业市场规模278.52亿元，覆盖香水、车载、居家、洗护四大领域，其中车载和居家类香氛市场 规模近80%。从增速来看，中国香氛市场近五年复合增长率高达18.9%，超过全球香氛市场7%的平均增 长水平。 不过公开数据显示，我国香氛市场渗透率仅5%，远低于海外成熟市场，体现出较大的增长潜力。在低 渗透率与高增长率之下，当前国外知名大牌、本土美妆个护品牌以及专注香氛领域的新锐 ...

以下文章来源于灵兽 ，作者十里 灵兽 . 专注零售，聚焦消费。商业改变世界。你们负责改变世界，我们带你们改造商业。灵兽，零售消费行业 头部新媒体平台，为商业原创报道而生。投稿及合作：lingshouke@126.com 本文来自微信公众号： 灵兽 ，作者：十里，头图来自：AI生成 一、日资消费品牌下沉 王婧 （化名） 的记忆里，无印良品 （MUJI） 是上海淮海路上一座安静的岛屿。空气里永远弥漫着 葡萄柚香薰精油的气息，背景音乐是坂本龙一式的空灵。 在那里，一块未经漂染的棉布、一个设计极简的垃圾桶，都像是在对都市的喧嚣做着无声的抵抗。对 彼时刚在一线城市立足的她而言，定期去MUJI购物，更像是一种精神归属感的确认——确认自己是 这座城市精致、有序生活的一部分。 今年春节，她回到山东四线老家。在市中心最繁华的购物中心，一个熟悉的红色白底logo让她停下了 脚步——也是无印良品。 只是，此处的MUJI，与淮海路上的那座"岛屿"判若两店。它紧挨着一家金店和一家本地知名的连锁 餐厅，门店内人头攒动。一位阿姨正熟练地在货架上翻找着一条特价毛巾，另一边，几个高中生模样 的男孩在试穿"禅意"衬衫。 一切都显得那么自然，却又 ...

Core Viewpoint - The aromatherapy market is experiencing significant growth, transitioning from luxury items to essential daily products, driven by increasing disposable income and consumer demand for wellness solutions, especially in the post-pandemic era [1][7][28]. Industry Definition and Classification - Aromatherapy products include essential oils, candles, diffusers, stones, and tablets, aimed at improving air quality and enhancing mood [2][3]. - The market is categorized into various segments, including perfumes, essential oils, and other fragrance products, with specific classifications based on concentration levels [3]. Current Development Status Global Market - The global aromatherapy market is projected to reach USD 79.003 billion in 2024, with the perfume segment accounting for USD 65.543 billion and essential oils for USD 8.743 billion [5]. - The market is expected to grow to USD 82.374 billion by 2025, indicating a robust demand for natural therapies over synthetic alternatives [5]. Chinese Market - In China, the aromatherapy industry is expected to produce 656.907 million units and reach a market size of CNY 27.852 billion in 2024, with projections of 709.388 million units and CNY 30.034 billion by 2025 [7][10]. Industry Chain - The upstream of the aromatherapy industry includes flower cultivation, fragrance materials, and packaging, which are crucial for product quality and market competitiveness [12][14]. - The distribution channels are diversifying, with both online and offline sales channels playing significant roles in market growth [12]. Competitive Landscape - The global market features intense competition with established brands like Chanel and Dior dominating the high-end segment, while emerging brands focus on natural and organic products [23][25]. - In China, domestic brands are gaining traction, appealing to younger consumers with unique cultural narratives and product offerings [23][27]. Development Trends Product Diversification and Personalization - The industry is moving towards offering a wider range of products, including smart diffusers and personalized fragrance options to cater to diverse consumer preferences [28][29]. Environmental and Health Focus - There is a growing emphasis on eco-friendly and health-conscious products, with a shift towards natural and organic ingredients [30]. Technological Innovation - The integration of smart technology in aromatherapy products is becoming a key trend, enhancing user experience and convenience [31].

Group 1 - The sixth Lavender Cultural Tourism Event in Kokedala, Xinjiang, themed "Su Yun Yi Qing, Xiang Yue Kokedala," was held on June 14, showcasing a blend of cultural experiences, audiovisual feasts, and culinary delights [3] - The event featured a variety of activities, including a "handmade and romance" workshop where visitors could create lavender sachets and handmade soaps, emphasizing the integration of traditional culture and aesthetic living [5][6] - A "Lavender Music Night" was organized, featuring popular university bands performing diverse musical styles, enhancing the romantic atmosphere of the event [8] Group 2 - The event also included the fifth National Academic and Industrial Innovation Exchange Conference on Aromatic Plants and Functional Flowers, along with a lavender photography competition and influencer-led tours, highlighting the rapid development of the Yiparhan brand [10] - The activities aimed to promote the healing power of lavender through various sensory experiences, from visual art to culinary innovations, including lavender ice cream and traditional snacks [6][10] - The collaboration between Jiangsu, Xinjiang, and Shandong provinces was emphasized, showcasing the growth and expansion of the lavender industry in Kokedala [10]