Core Viewpoint - The CEO of Baiguoyuan, Yu Huiyong, sparked controversy by defending the high prices of the company's fruits, attributing them to a commitment to quality and a supply-demand imbalance, while also suggesting that consumers need to be educated about their choices [2][3][4]. Company Performance - Baiguoyuan aims to achieve a revenue of 100 billion yuan within ten years, focusing on retail, B2B, product categories, and internationalization, but faced challenges with only 11.39 billion yuan in revenue in 2023, a mere 0.7% increase year-on-year [5][7]. - In 2024, Baiguoyuan's revenue dropped to 10.273 billion yuan, a decline of 9.8%, with a net loss of 391 million yuan, marking the company's first annual loss since its IPO [7][8]. - The company closed nearly 966 franchise stores in 2024, and its market value shrank by over 80%, indicating significant operational challenges [7]. Consumer Sentiment - There is a growing sentiment among consumers that Baiguoyuan's high prices do not correspond with the perceived quality of its fruits, leading to complaints about the company's pricing strategy [2][4]. - The company's shift towards emphasizing "cost-performance ratio" in its 2024 financial report reflects a response to consumer preferences, suggesting a need to align more closely with market demands [8].

我们更懂中国商业 来源｜财经无忌 作者｜白嘉嘉 万店与高端的两难抉择之间，鱼和熊掌不可兼得的道理，余惠勇或许需要再好好想一想。 2006年，水果连锁品牌百果园(02411.HK)的创始人余惠勇，花20万港元找到一郎姓经济学者，买了一份自己公司的"死刑"报告。 当时，这位挂着经济学家名头的"专家"，言之凿凿地认定水果连锁违背了行业的本质。给出的理由是：水果这么成熟的商品，连锁如此成熟的模式，又 怎么会西方都没有水果连锁的大型企业出现。 立志做"世界第一"的余惠勇后来撕掉了那份报告，并多次在公开场合强调开出一万家店的愿望，但目前来看，历史押了同样的韵脚—— 最近，百果园发布了一份看起来相当不妙的盈利预警，不仅2024年归属公司所有者亏损将达到3.5至4亿元，营收较2023年的113.9亿减少不超过15%，全 年还净减了965家加盟门店，剩下了5116家。结合2024年中报信息，其中895家集中在2024下半年关闭。 财经无忌 . 以下文章来源于财经无忌 ，作者白嘉嘉 很显然，不论愿意与否，余惠勇不得不暂时放下他对万店的执念了。 但从另一个角度来说，这也是百果园重新思考"高端水果"生意怎么做的契机： 万店与高端的两 ...