本报讯 （广西云-广西日报记者许丹婷 通讯员杨诗雨）12月5日清晨，新海丰集运"SITC INCHON"轮缓 缓驶离北部湾港钦州自动化集装箱码头，装载着近3000吨鱼峰水泥启运前往文莱摩拉港。这标志着新海 丰集运旗下北部湾港—越南—马来西亚直航航线（CVM2）通过加挂文莱摩拉港实现航线升级，广西北 部湾港—文莱摩拉港直航航线进一步织密。 北部湾港集团持续细化提升"一企一策"管理服务，此航线 的加挂使货物从北部湾港钦州港至文莱摩拉港仅需9—10天，效率显著提升。广西钦州保税港区宏港码 头有限公司董事、总经理宋海涛表示："未来，该航线的稳定运营还将进一步带动中文两国水果、鱼产 品、铝产品等贸易互通，助力'港—产—园'模式在文莱的发展。" 文莱摩拉港是文莱唯一的公共深水码 头，本次装载发运的水泥将用于文莱摩拉港集装箱码头改扩建项目建设。当前，摩拉港集装箱码头改扩 建工程建设进入关键期，码头主体工程建设启动在即，将使用大批水泥用于码头岸坡水泥搅拌桩施工建 设。为了稳定供应链环节，北部湾港集团强化内部协同，组建了业务专项团队，完成了鱼峰水泥的文莱 准入资质办理、生产包装工艺改进、物流优化等全链条准备工作，将"鱼峰标准" ...

Core Viewpoint - The article emphasizes the importance of state-owned enterprises (SOEs) in driving high-quality economic development in Guangxi, highlighting various initiatives to enhance the performance and international competitiveness of these enterprises. Group 1: Development of "New Brands" - Guangxi's state-owned enterprises are focusing on cultivating "new brands" to bridge the gap with more developed regions, with innovation being the primary driver for high-quality development [2][3] - The establishment of a project library for "new brands" aims to stimulate technological and industrial growth through dynamic adjustments and rolling implementations [2] - Measures such as benchmark demonstrations, enhanced assessments, and talent support systems are being implemented to promote the development of strategic emerging industries [2] Group 2: Upgrading "Old Brands" - Traditional "old brands" in Guangxi face challenges such as low technological content and market misalignment, necessitating a focus on innovation and product development [4][5] - The integration of modern marketing strategies, such as OMO (Online-Merge-Offline) marketing, has proven effective in revitalizing "old brands" and expanding market reach [5] - Companies like Yufeng Cement are successfully transitioning from traditional production to technology-driven enterprises, achieving significant technological advancements and awards [5][6] Group 3: Empowering "Original Brands" - "Original brands" represent Guangxi's traditional industries, which are undergoing transformation towards high-end, intelligent, and green production [7][8] - The introduction of technologies like AI and big data is enhancing operational efficiency and precision in traditional sectors, such as coal management and agriculture [7][8] - Companies are increasingly adopting automation and digitalization to improve productivity and reduce operational costs [6][8] Group 4: Expanding "External Brands" - Guangxi is leveraging its geographical advantages to enhance international trade, with initiatives like overseas warehouses and cross-border logistics [10][11] - The export sales revenue of state-owned enterprises in Guangxi reached 120.03 billion yuan, marking a 20.16% increase year-on-year [13] - Policies are being implemented to support enterprises in expanding their international presence, particularly in sectors like automotive and engineering machinery [13]