极目新闻记者 周浩 9月17日，"格力全屋健康家电新品战略发布会暨董明珠健康家大湾区体验中心开业仪式"在广东东莞隆重举行。不仅以2000㎡超大型体验中心为载体，首 创"家电展示+运动健康"沉浸式业态模式，现场还发布了16款全屋健康家电新品，全面展现格力电器从产品创新到生活方式引领的战略升级。 独立体验中心带来"家电+运动"新体验，16款新品重塑健康生活 不同于传统家电门店的陈列模式，广东东莞的董明珠健康家大湾区体验中心以2000㎡超大面积、全独立展厅设计，重新定义健康家电体验新场景。在这里， 格力旗下最新的家用电器、商用设备及冷链产品一应俱全。 作为格力"董明珠健康家"战略在大湾区的重要体验窗口，体验中心打造了"无风感"客厅、0油烟厨房、洁净洗护区、新鲜储鲜区等多个实景生活场景。消费 者可亲手操作、直观感受健康家电的协同运作，真正实现"看得见、摸得着"的健康生活体验。 体验中心突破家电展销的边界，将专业运动场馆直接"搬"进园区。现场配备匹克球、网球、篮球等专业场地，消费者逛完健康家无需转场，即可约上家人朋 友挥拍运动、释放活力。真正实现"买家电+享运动"一站式无缝衔接，重塑健康生活新方式。 开业当日，格力电器 ...

开业当日，格力电器还举行了全屋健康家电新品战略发布会，16款健康家电亮相。包括"风不吹人"中央 空调、光伏空调、鲸湃洗碗机、宠物净化器等涵盖空调、厨卫、冰洗等品类的产品。多款产品搭载先进 技术，力图为消费者带来更好的使用体验，比如"风不吹人"中央空调、天井机，实现冷风不吹人、热风 暖全身，提升舒适性；光伏空调利用太阳能优先发电，降低用电成本；"制冷烟机"一体式解决方案 和"厨享厨房空调+风神超薄油烟机"组合式解决方案解决厨房高温、高油烟等难题；格力雪龙508双系统 冰箱以独立循环杜绝串味，实现超冻锁鲜；宠物净化器专注去除宠毛与异味，提供人宠共居健康环境。 中证报中证网讯（记者 万宇）9月17日，格力电器（000651）举办"格力全屋健康家电新品战略发布会 暨董明珠健康家大湾区体验中心开业仪式"，位于广东东莞的董明珠健康家大湾区体验中心开业，打 造"家电展示+运动健康"业态模式，展现格力电器从产品创新到生活方式引领的战略升级。活动上，格 力电器还集中发布了16款全屋健康家电新品。 作为格力电器"董明珠健康家"战略在大湾区的重要体验窗口，体验中心打造了"无风感"客厅、0油烟厨 房、洁净洗护区、新鲜储鲜区等多个实景 ...

Core Viewpoint - Gree Electric Appliances is transforming its retail strategy by upgrading traditional stores to "Dong Mingzhu Health Home," focusing on health-oriented smart home solutions and enhancing customer experience through technology [2][3]. Group 1: Store Transformation - The opening of the fifth "Dong Mingzhu Health Home" in Shijiazhuang marks a significant shift in Gree's retail strategy, moving from traditional appliance sales to a health service-oriented model [2]. - As of May this year, the number of "Dong Mingzhu Health Home" stores has exceeded 600 nationwide, indicating rapid expansion [2]. - The upgraded stores will showcase a full range of health appliances, including Gree's "Zero Carbon Healthy Home" smart home system and other core products [2]. Group 2: Market Trends - The trend of transforming retail stores into experiential and scenario-based environments is evident across the home appliance industry, with companies exploring new value in offline channels [2][3]. - Gree's plan includes converting 3,000 stores by 2025, with over 300 flagship stores already upgraded, representing more than 50% of the first batch [3]. - The shift from selling hardware to offering technology and ecosystem solutions aims to address low repurchase rates in traditional appliance stores [3]. Group 3: Integration of Technology - The integration of AI and smart technology in stores is becoming a key focus, with various brands adopting AI models and creating immersive experience zones [5]. - Retailers are increasingly blending live streaming with physical stores, enhancing customer engagement and sales opportunities [4]. - The transition of offline channels from mere sales points to experience and service hubs is crucial for appliance companies aiming to redefine their market presence [5].