Core Viewpoint - Gree Electric Appliances is transforming its retail strategy by upgrading traditional stores to "Dong Mingzhu Health Home," focusing on health-oriented smart home solutions and enhancing customer experience through technology [2][3]. Group 1: Store Transformation - The opening of the fifth "Dong Mingzhu Health Home" in Shijiazhuang marks a significant shift in Gree's retail strategy, moving from traditional appliance sales to a health service-oriented model [2]. - As of May this year, the number of "Dong Mingzhu Health Home" stores has exceeded 600 nationwide, indicating rapid expansion [2]. - The upgraded stores will showcase a full range of health appliances, including Gree's "Zero Carbon Healthy Home" smart home system and other core products [2]. Group 2: Market Trends - The trend of transforming retail stores into experiential and scenario-based environments is evident across the home appliance industry, with companies exploring new value in offline channels [2][3]. - Gree's plan includes converting 3,000 stores by 2025, with over 300 flagship stores already upgraded, representing more than 50% of the first batch [3]. - The shift from selling hardware to offering technology and ecosystem solutions aims to address low repurchase rates in traditional appliance stores [3]. Group 3: Integration of Technology - The integration of AI and smart technology in stores is becoming a key focus, with various brands adopting AI models and creating immersive experience zones [5]. - Retailers are increasingly blending live streaming with physical stores, enhancing customer engagement and sales opportunities [4]. - The transition of offline channels from mere sales points to experience and service hubs is crucial for appliance companies aiming to redefine their market presence [5].