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南农晨读 | 霄南古村 寻味非遗
Nan Fang Nong Cun Bao· 2025-12-31 00:30
Group 1 - The Central Rural Work Conference was held in Beijing from December 29 to 30, 2023, analyzing the current situation and challenges facing the "three rural issues" and deploying work for 2026 [4][5] - The conference discussed the draft opinions from the Central Committee of the Communist Party of China and the State Council on anchoring agricultural and rural modernization and promoting comprehensive rural revitalization [5][6] Group 2 - The new revised election method for village committees in Guangdong Province will be implemented starting January 1, 2026, following approval by the Guangdong Provincial People's Congress [7][9][10] - A new revised Fisheries Law was passed by the National People's Congress and will take effect on May 1, 2026, aiming to promote and regulate aquaculture, strengthen fishery resource protection, and enhance supervision [11][12][13][14] Group 3 - The "Yue" cooperation and "Gui" economic development are exemplified by the automation in the Guangxi Guotianxia Food Technology Co., where mangoes are processed into dried mango and mango sauce, showcasing the upgrade of local industries [22][23][25] - The "Consumption Assistance New Spring Action" and "Far Good Goods New Year Goods Festival" were launched in Guangzhou, featuring a variety of specialty agricultural products from across the country [32][34][35] Group 4 - The opening of the "Apricot Blossom Hall + Cloud Top Coffee" in Xinghua Town marks a milestone in development, integrating leisure, experience, and culture into a new space for visitors [37][38][39][40] - The promotion of Chongqing's specialty agricultural and cultural tourism products, including the famous old cured meat, was showcased at a cooperation event in Guangzhou [42][43][45] Group 5 - The trial cultivation of fresh ganoderma lucidum in Shufu County has resulted in a successful harvest season, with high-quality products selling for over 100 yuan each, indicating significant potential for rural economic development [47][48][49]
湾区年味添“秦巴风味”!重庆城口老腊肉领衔组展赴粤推介
Nan Fang Nong Cun Bao· 2025-12-30 07:04
Core Viewpoint - The article highlights the promotion of Chongqing Chengkou's unique agricultural products, particularly the Chengkou cured meat, at the Guangdong Province 2026 "Consumer Assistance Spring Action" event, aiming to enhance regional cooperation and market access for local specialties [3][41]. Group 1: Event Overview - The Guangdong Province 2026 "Consumer Assistance Spring Action" was launched on December 29-30 at the Guangzhou Fair, featuring a variety of regional agricultural products [3][4]. - Chengkou County from Chongqing participated in the event, showcasing its unique products and attracting numerous consumers [8][38]. Group 2: Chengkou's Unique Products - Chengkou is known for its high-quality cured meat, which has a history of over 5,000 years and is a flagship product for rural revitalization [22][39]. - The county also produces medicinal herbs, with over 3,800 species and a cultivation area of 380,000 acres, earning it the title of "Daba Mountain Medicine Valley" [23][40]. - Chengkou's tea, specifically the Jiming Tribute Tea, is recognized as one of Chongqing's top ten teas and has received historical tea certification [24][40]. - The region is also famous for its organic dry fruits, including walnuts and chestnuts, with over 1 million acres dedicated to these resources [26][40]. Group 3: Economic Impact - By the end of 2025, the sales volume of Chengkou cured meat is expected to exceed 10,000 tons, with an industry chain value surpassing 3.5 billion yuan [39]. - The entire medicinal herb industry chain is projected to reach a value of 1.5 billion yuan [40]. - Chengkou's walnuts and chestnuts have been recognized as national geographical indication products, contributing to the local economy [40]. Group 4: Future Prospects - The participation in the Guangdong event is seen as a valuable opportunity for learning and promoting Chengkou's products, with plans to deepen cooperation with the Guangdong-Hong Kong-Macao Greater Bay Area [41][44]. - The strategy aims to facilitate the entry of high-quality agricultural products from the Qinba Mountains into broader markets, contributing to rural revitalization efforts [44].
老腊肉,粤风味!重庆城口县特色农文旅产业香飘大湾区
Nan Fang Nong Cun Bao· 2025-12-29 14:32
Core Insights - The event held on December 29 showcased the unique agricultural and cultural tourism industry of Chengkou County, aiming to promote its products in the Greater Bay Area [10][39] - Chengkou's signature product, "Chengkou Old Cured Meat," has a brand value exceeding 900 million yuan and is a key player in the local economy, with an annual sales volume of over 12,000 tons and an industry output value exceeding 3 billion yuan [5][6][7] - The event highlighted the ecological advantages of Chengkou, which boasts a forest coverage rate of 72.8% and a rich biodiversity, contributing to the unique flavor of its products [11][12][16] Product and Industry Overview - Chengkou Old Cured Meat is recognized as a Chinese time-honored brand and an intangible cultural heritage of Chongqing, with its production adhering to traditional methods that enhance its flavor [13][17] - The product line includes a tiered system of black, gold, and green labels, showcasing the industrialization and standardization of its production [21] - Chengkou also promotes other local products such as mountain chicken, medicinal herbs, and various processed goods, emphasizing the region's ecological richness [26][30] Collaborative Efforts and Market Integration - The event marked a significant step in deepening cooperation between Guangdong and Chongqing, transitioning from simple agricultural product sales to more integrated industrial collaboration and cultural exchange [39][41][43] - Multiple cooperation agreements were signed, establishing a framework for long-term integration of Chengkou's products into the Greater Bay Area market [58][66] - The event featured innovative culinary presentations that combined Chengkou's traditional products with local Guangdong cuisine, showcasing the potential for culinary fusion [48][52] Cultural and Tourism Promotion - Chengkou County presented various tourism routes that highlight its natural beauty, historical significance, and cultural heritage, inviting visitors to experience its offerings [35][37] - The promotion of Chengkou's products and tourism is seen as a bridge for collaboration between the two regions, enhancing mutual benefits and cultural exchange [73][77]
千年巴渝味掀起粤新风,重庆城口老腊肉即将亮相广州
Nan Fang Nong Cun Bao· 2025-12-27 01:04
Core Viewpoint - The article highlights the promotion of Chengkou cured meat, a traditional product from the Qinba Mountain area, as it prepares to enter the Guangdong market, showcasing its unique flavors and cultural heritage while aiming for modernization and broader market integration [1][50]. Group 1: Product Overview - Chengkou cured meat, a product of "China's Time-Honored Brand," has an annual production exceeding 12,000 tons and an industry value surpassing 3 billion yuan [6]. - The cured meat is not only a pillar industry for local rural revitalization but also a representative culinary symbol of Chongqing [6][7]. - The product will be featured in Guangzhou during the "Consumption Assistance New Spring Action" event, aiming to connect the mountainous region with the Bay Area [9][10]. Group 2: Unique Production Environment - The flavor of Chengkou cured meat is rooted in its unique ecological environment, located in a national nature reserve with a forest coverage rate of 72.8%, earning it the title of "China's Natural Oxygen Bar" [14][15]. - The pigs used for the highest quality "black label" cured meat are raised in mountainous areas above 1,200 meters for over 10 months, contributing to the meat's firm texture and distinctive flavor [18][20]. Group 3: Traditional Craftsmanship - The traditional production technique of Chengkou cured meat has been recognized as an intangible cultural heritage of Chongqing, emphasizing the importance of slow and meticulous craftsmanship [22][23]. - A top-quality black label cured meat undergoes a 90-day traditional drying process, allowing the meat to absorb the aroma of fruit wood while losing moisture gradually [24][25]. Group 4: Modernization and Market Expansion - Chengkou has initiated a modernization transformation of the cured meat industry through a systematic industrial approach, including establishing a full supply chain traceability system and introducing intelligent production lines [34][36]. - The product range has diversified from whole cured meat to include packaged snacks, sausages, and sauces, adapting to modern consumer preferences [38]. - Collaborations with regions like Guangdong's Zhongshan Huangpu Town have been established to explore market synergies and enhance the brand's reach beyond local flavors [39][40]. Group 5: Brand Promotion and Cultural Integration - The upcoming event in Guangzhou marks a new phase in the brand promotion of Chengkou cured meat, utilizing innovative formats such as themed promotion meetings and immersive experiences [42][43]. - The initiative aims to present Chengkou not just as a single product but as a flagship brand representing various local specialties, including mountain chicken and traditional Chinese medicinal herbs [45][48]. - The journey of Chengkou cured meat from rural kitchens to urban dining tables symbolizes the traditional industry's adaptation to modern market opportunities and the pursuit of brand elevation [49][50].
2025鲁渝协作促消费重庆茗茶专场展销会在济南盛大开幕
Sou Hu Cai Jing· 2025-09-19 11:28
Core Viewpoint - The 2025 Lu-Yu Cooperation Consumer Promotion Tea Exhibition in Chongqing aims to enhance consumption collaboration between Chongqing and Shandong, showcasing high-quality Chongqing tea products to the Shandong market [2][5][19] Group 1: Event Overview - The tea exhibition features over 30 tea enterprises from more than 10 districts in Chongqing, presenting various premium teas such as Eagle Tea, Yongchuan Xiuya, and Tuo Tea [2] - The event is held at Quancheng Square and lasts for three days, providing a platform for Shandong residents to experience authentic Chongqing tea culture [18] Group 2: Economic Collaboration - Since the establishment of Lu-Yu cooperation 15 years ago, Shandong has invested a total of 5.375 billion yuan in various projects, with 2,789 projects implemented and 202 officials and 6,855 flexible talents sent to Chongqing [5] - The tea exhibition is seen as a new expansion of consumption collaboration, aiming to deepen economic and cultural exchanges between the two regions [5][7] Group 3: Tea Industry Promotion - Chongqing has a long history of tea cultivation, with unique natural conditions contributing to the distinct quality of its tea, characterized by high aroma, rich flavor, and bright color [7] - The event includes a signing ceremony for strategic cooperation between the Chongqing Tea Industry Association and the Shandong Tea Culture Association, focusing on tea culture promotion and market development [12] Group 4: Consumer Engagement - The exhibition features various activities, including tea tasting and cultural experiences, allowing consumers to engage with Chongqing tea and participate in promotional events [18] - The atmosphere at the event is lively, with many enterprises and buyers expressing initial cooperation intentions, which will facilitate future orders [19]
鲁渝山海情,消费促振兴!2025鲁渝协作促消费重庆茗茶专场展销会即将启幕
Sou Hu Cai Jing· 2025-09-17 15:45
Core Viewpoint - The "2025 Lu-Yu Cooperation to Promote Consumption: Chongqing Tea Special Exhibition" aims to enhance collaboration between Shandong and Chongqing, focusing on promoting high-quality agricultural products and expanding sales channels for Chongqing tea farmers [1][2]. Group 1: Event Overview - The exhibition will take place from September 19 to 21 at the Quancheng Square in Jinan, organized by the Chongqing Agricultural and Rural Committee and the Shandong Development and Reform Commission [1]. - The theme of the event is "Lu-Yu Mountain-Sea Affection, Consumption Promotes Revitalization," emphasizing the importance of collaborative support for consumption and employment [1]. Group 2: Participation and Activities - Over 50 tea enterprises from Chongqing, including brands like Yongchuan Xiuyuan and Wuxi Eagle Tea, will participate in the exhibition, which will last for three days [1]. - The event will feature special matchmaking sessions for tea enterprises and buyers from both regions to establish long-term cooperation mechanisms [1][2]. Group 3: Promotional Strategies - The exhibition will introduce promotional activities such as flash sales, discounts, and Mid-Autumn gift boxes, utilizing an "online + offline" model to maximize outreach [2]. - Activities like tea art performances and tasting experiences will enhance Shandong consumers' understanding and appreciation of Chongqing tea culture [2].