定义鹤岗的"关键词"，已经在发生变化。 当"马拉松热"席卷全国，不少赛事陷入同质化竞争之时，2025鹤岗森林半程马拉松以别样的烟火气，在 8月跑出了自己的节奏。 赛事当天，主办方在赛道中打造了百米"流水席"，免费发放5万串鹤岗小串，文旅局长更是站上终点大 门为选手烤串，"鹤岗半马只有半饱和全饱"随之成为网络热梗。 公开数据显示，鹤岗凭一场半马揽下"10亿+"曝光，吸引游客70万人次，完成社零额2.4亿元。"不能只 把马拉松当作一场比赛"，8月12日，鹤岗市文体广电和旅游局党组书记、局长丛培甲在赛后接受智通财 经（www.thepaper.cn）采访时表示，这是鹤岗珍贵的"登台"机会，故事讲得是否精彩，往往决定着赛事 流量能否转化为后续的文旅吸引力。 "不能只把马拉松当作一场比赛"，鹤岗市文体广电和旅游局党组书记、局长丛培甲在赛后接受智通财经 采访时表示，这是一次难得的城市叙事机遇，在赛前两个月，当地文旅部门便启动了营销筹划工作，力 求通过赛事热度制造话题，传递全新的"鹤岗印象"。 赛事举办前夕，恰逢立秋时节。当南方城市仍在高温中"蒸桑拿"时，鹤岗已开启"天然空调模式"。不到 20℃的起跑温度，其实在潜移默化中 ...

Core Insights - The third Hegang Small Skewers Barbecue Festival and the third Qingdao Beer Festival have ignited consumer vitality in Hegang, creating a vibrant night economy centered around food, entertainment, and shopping [1][2] Group 1: Event Highlights - The festival features a 200-meter food corridor and immersive experiences such as rock performances and fireworks, enhancing the sensory enjoyment of the night economy [2] - The event attracted nearly 10,000 visitors, showcasing the appeal of Hegang's unique culinary offerings, particularly the small skewers paired with beer [2][3] Group 2: Night Economy Development - Various districts in Hegang are contributing to a collaborative night economy, with unique cultural and culinary experiences, such as Hanfu experiences and themed night markets [3] - The food street in Gongnong District saw a 35% year-on-year increase in dining consumption, driven by local food stalls and promotional vouchers [3] Group 3: Policy and Economic Impact - The local government is promoting tourism and cultural integration by issuing one million yuan in consumption vouchers and developing core products like boat tours and camping [5] - The combination of unique dining and leisure activities has attracted over 100,000 visitors from surrounding cities during the Dragon Boat Festival [5] Group 4: Transformation of Night Economy - Hegang's night economy is evolving from traditional dining to a model that includes cultural experiences and consumption upgrades, enhancing the overall nightlife [10] - The integration of food, entertainment, and cultural activities is seen as a new driver for high-quality regional economic development [10]