近年来，全国马拉松赛事日趋火热。中国田协不久前公布的2025年11月、12月马拉松赛事目录显 示，这两个月全国将举办116场马拉松赛事，涉及北京、上海、广东、广西等18个省区市。然而，"县城 马拉松"越办越多，当前赛事参与冷热不均状况愈加明显。让市场归于理性，推动行业高质量发展很有 必要。 马拉松赛事的快速发展，本质上是群众健身需求与城市发展需求的良性互动。作为兼具体育属性与 经济价值的活动，优质马拉松赛事社会关注度高、群众参与度广、综合影响力大，能有效拉动消费、展 示城市形象。但需警惕个别城市脱离自身承载能力盲目跟风，财政紧张的小城挪用文体经费办赛，陷 入"办赛即亏损"的困境，既挤占民生保障资源，又难以形成可持续发展模式。 一方面，赛事扎堆与资源错配的矛盾日益突出，成为制约行业发展的瓶颈。单日数十场赛事同步开 跑，导致专业裁判、医疗人员等核心资源严重分散，部分中小型赛事出现补给不足、医疗缺位等问题， 甚至发生因保障不力引发的熔断事件。 马拉松运动的健康发展，既要保持全民健身的热度，更要坚守专业规范的底线。许多马拉松赛事的 成功实践证明，马拉松的魅力不在于规模大小，而在于专业与温度的平衡。给过热的赛事降降温， ...

Core Insights - The tourism market in Hainan is experiencing significant growth, with a total of 75.51 million visitors in the first three quarters of the year, representing an 8% year-on-year increase [3] - The total expenditure by tourists reached 164.71 billion yuan, marking a 9.5% increase compared to the previous year [3] - The hotel occupancy rate in Sanya remains high, with over 90% occupancy and an average rate of 94% last year, indicating strong demand from international tourists [2] Tourism Trends - The winter tourism season has prompted airlines to increase flight frequencies to Sanya and Haikou, with ticket bookings for Sanya and Haikou rising by 79% and 42% respectively [3] - Various cultural and sports events are being organized to attract visitors, including the AI concept national style musical "Heart of Dongpo" and multiple concerts featuring popular artists [4] - Hainan is actively promoting its tourism offerings internationally, with events held in London and Xinjiang to engage with European and Northwest Chinese markets [4] Market Strategy - The provincial tourism and cultural department aims to enhance the integration of cultural and tourism sectors, leveraging Hainan's warm winter climate and high-quality services to establish it as an international tourist destination [4] - The focus is on creating a vibrant tourism environment through diverse activities and events, appealing to a wide range of visitors [4]

Core Viewpoint - The China Athletics Association (CAA) has issued a notification to enhance the organization and management of marathon events, emphasizing the need to increase the supply of public participant slots to at least 90% of the total event capacity [1][2]. Group 1: Event Management and Organization - The notification aims to ensure the safe, orderly, and high-quality hosting of marathon events, while also improving the event organization system and reinforcing responsibilities among all parties involved [1]. - CAA has set clear requirements for event organizers regarding risk prevention, emergency response, and detailed organizational support [1]. - The notification mandates that event committees should establish a fair lottery and allocation system for participant slots, ensuring that public participant slots constitute at least 90% of the total event capacity [1]. Group 2: Community Engagement and Participation - The CAA encourages localities to organize health runs and fun runs that cater to community needs and regional characteristics, promoting widespread participation [2]. - There is a focus on planning and organizing mass running activities to meet the fitness needs of participants of different ages and skill levels [2]. Group 3: Upcoming Events - According to the CAA, there will be 116 marathon events scheduled across the country in the next two months [3].

Core Viewpoint - The China Athletics Association has issued a notification to further standardize marathon events, emphasizing the importance of safety, organization, and responsibility in hosting these high-profile sports events, which play a significant role in meeting public fitness needs and promoting economic development [1]. Group 1: Responsibilities and Safety - Event organizers must strictly adhere to their responsibilities, establishing a committee led by local government officials to enhance event management and ensure safety [1]. - A comprehensive risk prevention and emergency response plan should be developed, including safety supervision and accountability measures to mitigate risks [2]. Group 2: Event Organization and Support - A pre-race health screening mechanism should be established to ensure participant safety, along with clear communication regarding weather and course conditions [3]. - The event committee must optimize the allocation of medical personnel and resources based on the scale and characteristics of the event [3]. Group 3: Event Certification and Participation - The event committee is required to follow certification procedures for road running events, with different classes of events needing approval from provincial sports authorities before submission to the China Athletics Association [4]. - A fair lottery and allocation system for participant slots should be implemented, ensuring that at least 90% of slots are available for the general public [6]. Group 4: Environmental and Traffic Management - The event committee should promote a green and low-carbon approach, ensuring proper sanitation and waste management during the event [7]. - Traffic management plans must be developed in collaboration with local authorities to minimize disruption and ensure smooth transportation during the event [8]. Group 5: Promotion of Civilized Participation - The event committee should advocate for civilized participation, providing guidelines on appropriate behavior and attire to participants [9]. - Positive publicity and timely responses to public concerns should be prioritized to maintain the event's integrity [9]. Group 6: Commercial and Charitable Activities - The event committee should manage commercial activities responsibly, ensuring compliance with advertising laws and promoting orderly commercial development [10]. - Charitable activities must adhere to legal standards, with transparent management of funds and regular reporting on their use [11]. Group 7: Community Engagement - Local authorities are encouraged to organize health runs and fun runs to cater to community needs, ensuring a variety of events for different age groups and fitness levels [12].

Core Viewpoint - The Chinese marathon industry is entering a cooling period after a rapid expansion, with significant changes in event participation and organization expected in the near future [1][3][37]. Group 1: Industry Growth and Changes - The number of marathons in China surged from 39 in 2013 to 749 in 2024, with a peak of 43 events held on the same day in April 2023 [1]. - Recent rumors of a "new policy" regarding marathons have led to the cancellation or adjustment of numerous events, including major marathons in cities like Shanghai and Nanjing [3][9]. - The trend of excluding foreign elite runners from events has emerged, allowing domestic runners to dominate the podium [3][5]. Group 2: Economic Impact and Participation - The economic benefits of marathons are significant, with the Wuxi Marathon generating 505 million yuan in economic impact, a 78.2% increase year-on-year, and the Wuhan Marathon contributing 298 million yuan, up 40.2% [9][12]. - A large percentage of participants in marathons are non-local, with 60.68% of runners traveling from outside the host city, indicating substantial spending on travel and accommodation [12]. - Despite the economic benefits, many smaller marathons struggle financially, with costs ranging from 5 million to over 10 million yuan, often leading to losses without government subsidies [15][30]. Group 3: Social Dynamics and Participation - While marathons are often promoted as a means to encourage public fitness, they primarily serve as social events for a small group of enthusiasts, with only about 133.34 million participants in certified events compared to an estimated 118-139 million regular runners in China [21][22]. - The inconvenience caused to local residents during marathon events has led to growing discontent, as traffic disruptions and public disturbances become common [22][23]. Group 4: Future Directions and Quality Control - The current trend of reducing the number of marathons is seen as a positive step towards improving the quality of events rather than merely increasing quantity [35][37]. - There is a call for better management and organization of marathons, with a focus on enhancing participant experience and safety rather than simply attracting foreign competitors [35][37].

Core Viewpoint - The article discusses the recent decline in the popularity of marathons in China, highlighting the impact of new regulations and market dynamics on the industry [2][3][7]. Group 1: Marathon Industry Overview - The concept of "Marathon Cycle Theory" suggests that when GDP per capita exceeds $5,000, marathon events will thrive, which has been observed in China since 2011 [3]. - In 2025, over 300 marathon events were held in the first half of the year, averaging two events per day [3]. - The peak of marathon events in China was in 2019, but recent trends indicate a decline in participation and event organization [9][11]. Group 2: Recent Cancellations and Regulations - A sudden wave of cancellations affected numerous marathon events, with 103 events reporting changes by mid-October, including 66 complete cancellations [6][12]. - New regulations announced by the government have led to the cessation of C-class marathons, limiting events to three per city and focusing on full and half marathons only [7][12]. - The regulations aim to address issues that arose after the peak in 2019, including financial sustainability and event quality [9][12]. Group 3: Financial Dynamics - The cost of organizing marathons is significant, with C-class events requiring a minimum of 2 million yuan, primarily funded by government subsidies [13][14]. - High-level events also rely on government support, with average deficits exceeding 1 million yuan for A-class events [14][18]. - Sponsorship has become more challenging, with companies reassessing their marketing strategies and reducing sponsorship budgets [19][20]. Group 4: Market Segmentation - The marathon market is experiencing a "K-shaped" recovery, where high-level events maintain or increase popularity while lower-tier events struggle [21][22]. - The scarcity of high-quality events may paradoxically increase demand, as participants seek to secure spots in fewer available races [22][23]. - Economic benefits from high-level marathons are substantial, with events in major cities generating significant revenue from tourism and local spending [22][23]. Group 5: Compliance and Operational Costs - New compliance requirements have increased operational costs for marathon organizers, particularly in terms of medical and safety standards [25][26]. - The financial burden of these regulations disproportionately affects smaller events, while larger cities may benefit from improved event quality [26][27]. - The article suggests that registration fees may rise as a result of increased costs, potentially filtering out less committed participants [26][32].

Core Viewpoint - The marathon boom in China may be coming to an end due to new regulations that could limit the number of events, particularly in smaller cities, and restrict certain types of races [1][23]. Group 1: Development of Marathons in China - The number of road running events, including marathons, surged from 22 in 2011 to 1,828 in 2019, marking a 30-fold increase [2][3]. - The rapid growth of marathons in China is linked to the country's economic development, particularly after the per capita GDP surpassed $5,000 in 2011, which led to a focus on health and fitness [7][8]. - The promotion of "national fitness" as a state strategy in 2014 further fueled the enthusiasm for marathons by removing approval requirements for commercial and mass sports events [7][8]. Group 2: Economic Impact of Marathons - The income from a marathon primarily comes from sponsorship and government subsidies, with registration fees accounting for only 10%-15% of total revenue for major events [9][10]. - Marathons significantly boost local economies, with participants spending on hotels, food, and local attractions, leading to an indirect consumption ratio of 1:13 [11][12]. - Events like the Wuxi Marathon generated approximately 280 million yuan in economic benefits, while major cities like Shanghai and Beijing can see total economic impacts reaching 1 billion yuan [14][15]. Group 3: Challenges and Issues - The rapid expansion of marathons has led to various issues, including inconsistent event organization and safety concerns for participants [18][19]. - Incidents of cheating and inadequate preparation among amateur runners have raised questions about the integrity and safety of events [20][22]. - Regulatory bodies are responding to these challenges, indicating that new rules may limit the number of events and impose stricter requirements on organizers [23][24]. Group 4: Future Trends - The anticipated regulations may lead to a polarization in the marathon market, with major events becoming more professional and smaller cities focusing on entertainment-oriented races [26][27]. - The emphasis will shift towards encouraging broader participation in sports rather than merely increasing the number of competitive events [28].

Core Insights - The marathon industry in China has experienced a rapid growth and subsequent decline over the past decade, reflecting a broader trend in the sports industry from initial enthusiasm to market saturation and regulatory tightening [1][2][15] Industry Overview - The number of marathon events in China surged from 39 in 2013 to 749 in 2024, with total participation reaching 7.0486 million [1] - Major cities have begun to cancel or postpone marathons, indicating a significant shift in the industry's landscape [1][2] Economic Impact - Marathons were once seen as a catalyst for tourism and local economies, generating substantial revenue from transportation, accommodation, and food services [6] - For instance, the 2025 Wuxi Marathon attracted 429,000 registrations and generated 505 million yuan in economic benefits, a 78.2% increase year-on-year [6] Challenges Faced - The industry is facing issues such as service quality problems, public dissatisfaction, and a tightening of policies, leading to a decline in participation and interest [2][12] - The phenomenon of homogenization in marathon events has resulted in a lack of differentiation, making it difficult for smaller cities to attract participants [9][11] Future Outlook - 2025 is anticipated to be a pivotal year for the marathon industry in China, as it will require addressing issues of sameness and improving service quality to sustain growth [12][14] - The industry must shift from quantity expansion to value reconstruction to return to the essence of sports [14][17]

Core Points - Zhang Shuihua, known as the "fastest nurse," participated in the Yellow River Estuary Marathon and achieved her personal best, finishing second in the domestic women's category [1] - This marathon marked Zhang's first public appearance after facing media scrutiny [1] - Zhang's husband confirmed her good condition and desire to improve her personal record during the East Ying Marathon [1] Background and Context - Zhang previously set her personal best at the 2025 Harbin Marathon with a time of 2 hours 35 minutes and 27 seconds, winning the domestic women's group [1] - Following her performance, a video of her expressing a desire for support from leadership to adjust her work schedule for marathon training sparked discussions [1] - On September 3, a representative from the Fuzhou Human Resources and Social Security Bureau stated that employees must adhere to attendance policies [3] - There were rumors of Zhang being dismissed or reassigned from her position at the Fujian Medical University First Affiliated Hospital, but the hospital confirmed she remained in her role as a supervisor nurse [3] - After a contract termination with the brand 361°, Zhang stated her passion for running would continue regardless of sponsorship [3][6] Work Schedule and Participation - Zhang's work schedule allowed her to participate in marathons, with her shifts structured to provide time off during weekends [4][6] - For the Harbin Marathon, her schedule included a night shift ending Friday morning, followed by three consecutive days off [4] - Zhang participated in 10 marathons this year, with six occurring on weekends, indicating a manageable work-life balance [3] Public Reaction and Personal Impact - Following the controversy surrounding her participation in marathons, Zhang's mental state was affected, leading her to withdraw from the Shenyang Marathon [7] - On September 21, Zhang issued a public apology on her social media, reflecting on the situation [8]

Core Viewpoint - The article discusses the recent wave of cancellations in marathon events across China, particularly during the peak season from October to December, highlighting the impact of new regulations and the financial implications for event organizers [5][6][7]. Group 1: Event Cancellations - Since October 1, at least 36 marathon events have been canceled or adjusted, with over 75% of these cancellations occurring between October 10 and October 13 [7][9]. - The cancellations predominantly affect county-level marathons, including both low-tier and high-specification A1 events [9][13]. - The 2025 Lixian Half Marathon was one of the first to announce its cancellation on October 5, with many others following suit shortly after [9][10]. Group 2: Financial Implications - Organizing a marathon incurs significant costs, including prize money, operational expenses, and security, which can be particularly burdensome for smaller events [17]. - Many canceled events had already reached a preparation stage of 70% to 90%, leading to substantial financial losses for organizers [18]. - Compensation plans are being implemented by some event organizers to refund registration fees and assist with travel cancellations [18]. Group 3: Quality of Events - The article notes a proliferation of low-quality marathons, often organized with minimal budgets, which can compromise safety and service standards [21][22]. - There is a growing concern that the influx of low-budget events has led to operational inefficiencies and a decline in overall event quality [21][23]. - The need for a more standardized and regulated approach to marathon organization is emphasized, as many events lack the necessary infrastructure and planning [26]. Group 4: Impact on Runners - The cancellation of events has raised concerns among runners about the future of marathon participation, with fears that it may lead to decreased enthusiasm for the sport [24]. - Runners express frustration over the difficulty of securing spots in popular races, which may drive them to alternative activities like cycling or trail running [24][25]. - The article suggests that the current situation may prompt a return to the fundamental enjoyment of running, rather than focusing solely on competitive events [25][26].