定义鹤岗的"关键词"，已经在发生变化。 当"马拉松热"席卷全国，不少赛事陷入同质化竞争之时，2025鹤岗森林半程马拉松以别样的烟火气，在 8月跑出了自己的节奏。 赛事当天，主办方在赛道中打造了百米"流水席"，免费发放5万串鹤岗小串，文旅局长更是站上终点大 门为选手烤串，"鹤岗半马只有半饱和全饱"随之成为网络热梗。 公开数据显示，鹤岗凭一场半马揽下"10亿+"曝光，吸引游客70万人次，完成社零额2.4亿元。"不能只 把马拉松当作一场比赛"，8月12日，鹤岗市文体广电和旅游局党组书记、局长丛培甲在赛后接受智通财 经（www.thepaper.cn）采访时表示，这是鹤岗珍贵的"登台"机会，故事讲得是否精彩，往往决定着赛事 流量能否转化为后续的文旅吸引力。 "不能只把马拉松当作一场比赛"，鹤岗市文体广电和旅游局党组书记、局长丛培甲在赛后接受智通财经 采访时表示，这是一次难得的城市叙事机遇，在赛前两个月，当地文旅部门便启动了营销筹划工作，力 求通过赛事热度制造话题，传递全新的"鹤岗印象"。 赛事举办前夕，恰逢立秋时节。当南方城市仍在高温中"蒸桑拿"时，鹤岗已开启"天然空调模式"。不到 20℃的起跑温度，其实在潜移默化中 ...

Group 1 - The core viewpoint of the article emphasizes the growing trend of fitness and health consciousness among the public, highlighting that fitness is now seen as a lifestyle choice rather than just a pursuit of a slim figure [2][3] - The article notes that the participation rate in regular physical exercise in China has reached 37.2%, and the average life expectancy has increased to 79 years, reflecting the deep integration of fitness and health [3] - The 12th World Games recently held in Chengdu is mentioned as a significant event promoting the development of national fitness, with all 27 competition venues being repurposed for community use post-event [2][3] Group 2 - The article discusses the launch of a three-year action plan for "weight management" starting in 2025, which has gained attention during the recent National People's Congress [3] - It highlights the establishment of multidisciplinary weight management clinics in various hospitals to assist individuals in maintaining a healthy weight [3] - The article also points out that sports have become a platform for mental growth, showcasing the spirit of perseverance and teamwork among participants in various sporting events [3]

Group 1 - The core idea of the articles revolves around the integration of sports events with tourism and culture in Suining, Sichuan, leading to increased local economic activity and visitor engagement [1][2][3] - The third village-level micro-marathon event attracted over 580 participants, resulting in a 25% year-on-year increase in bookings for local accommodations and restaurants [1] - The 2024 Suining Guanyin Lake Marathon featured 95% ecological scenic routes, with over 12,000 runners participating, generating more than 21 million yuan in comprehensive consumption [2] Group 2 - Suining's tourism revenue reached over 23 billion yuan in 2024, reflecting a 6.5% year-on-year growth [3] - The city aims to host over 20 major national and provincial events this year, targeting to receive more than 17 million visitors and achieve total visitor spending exceeding 25 billion yuan [3] - Initiatives include establishing a prepayment mechanism for travel-related disputes and enhancing service quality in the hospitality sector to create a comfortable consumer environment [3]

Core Insights - The recent "Super Weekend" marathon events in China saw nearly 60 marathons with approximately 500,000 participants, indicating a vibrant road running economy [1] - The China Athletics Association reported that in 2024, there will be a total of 749 road running events with a cumulative participation of 7.0486 million, an increase of 1 million from 2023 [1] - Major marathons in cities like Shanghai, Wuxi, and Wuhan have seen registration numbers exceeding 200,000, with the average direct economic benefit of top events reaching 419 million yuan [1] Supply Perspective - Despite the impressive number of events, there remains a demand for more marathons, especially for runners who do not secure spots in popular races [2] - The rise of alternative events such as health runs and fun runs reflects a growing interest in diverse running formats, indicating potential for growth in shorter distance events [2] - Some events still face regulatory gaps and service shortcomings, highlighting the need for improved management and operational standards [2] Demand Perspective - Running as a popular sport significantly boosts sectors like sports, culture, tourism, and trade exhibitions, showcasing its broad economic impact [2] - The sustained demand for road running events calls for more flexible event organization, such as the "one city, multiple races" model to better meet public interest [2] Industry Perspective - The current "supply and demand" scenario presents an opportunity for both quantity and quality improvements in the road running industry [3] - Enhancing service quality is crucial, as successful road running events are often recognized for their meticulous service, which in turn supports urban tourism and commerce [3] - Exploring "road running +" models can create synergies between sports consumption and everyday spending, such as hosting sports goods exhibitions alongside events to generate tourism and cultural engagement [3]

Core Insights - The increasing popularity of marathon events reflects a shift in consumer demand towards experiential and social fitness activities, driven by rising disposable incomes and health awareness [2][4][8] - Marathon events are becoming significant economic drivers for cities, contributing to direct and indirect consumption across various sectors such as tourism, hospitality, and local businesses [4][5][6] Industry Development - The number of marathon events in China is on the rise, with 43 events held on a single day in April 2023, indicating a growing trend in public participation [1][3] - The total scale of road running events in 2024 is projected to reach 7.05 million participants, with a notable increase in certified events by the Chinese Athletics Association [3] Economic Impact - Marathon events generate substantial economic benefits, with the 2025 Wuxi Marathon expected to attract 426,000 participants and generate 505 million yuan in surrounding industry benefits [4] - The indirect consumption ratio for out-of-town participants is as high as 1:13, showcasing the significant economic ripple effect of these events [4] Cultural Significance - Marathons serve as cultural showcases for cities, integrating local history and attractions into the race experience, thereby enhancing the city's image and brand [5][6] - Events like the Shaoxing International Marathon highlight the cultural heritage of the region, attracting participants to explore local landmarks [5] Management and Organization - The successful execution of large-scale marathons requires effective city management, including organization, safety, and promotional efforts [7] - There are challenges related to event standardization and management quality, particularly in smaller cities, which can hinder the overall appeal and sustainability of marathon events [7] Future Outlook - The integration of marathons with tourism and local culture is expected to continue, with cities leveraging these events to boost economic growth and enhance community engagement [8] - Experts emphasize the need for continuous innovation in marathon offerings to meet the evolving demands of consumers for diverse and personalized experiences [8]

历史悠久、关注度高，马拉松成为许多城市办赛引流的当然之选。"成长的烦恼"不可怕，做好公平公 正，力求多元多样，既让参赛者尽情享受运动，也让组织者更有效地将赛事流量转化为消费留量、发展 增量，马拉松就有望成为进一步激发全民健身活力、助力城市发展的舞台。 随着全民健身理念深入人心，跑步成为不少人健身的首选。作为跑步界的"顶流"之一，马拉松赛事的热 度更是持续攀升。据统计，仅4月20日一天，全国就有40多场马拉松开跑，参与人数合计超过41万人 次。 《 人民日报 》（ 2025年05月09日 15 版） 从专业竞技到大众赛事，马拉松对个人是体能和意志品质的双重考验，对城市是助力拉动消费、促进发 展的新抓手。不过，马拉松蓬勃发展的同时，"成长的烦恼"也越来越明显。比赛中，替跑、抄近道等违 规行为和补给不足、医疗保障不到位等问题时有发生；同时，同质化、缺乏特色等短板也有待弥补…… 这些"烦恼"不仅影响了参赛者的体验、埋下安全隐患，更有损马拉松运动的长远发展。 (责编：胡永秋、杨光宇) 消除"烦恼"，首先要保证安全有序。随着马拉松赛事多点开花，无论是医疗救援、交通保障，还是志愿 者培训，都有必要不断优化，加快实现赛事服务 ...