此次公布的赛事目录按等级划分清晰，涵盖254场A类赛事、67场B类赛事以及171场C类赛事，不同等 级赛事兼顾专业竞技标准与大众参与需求，既能为专业选手提供竞技平台，也能满足群众日常健身、休 闲参赛的诉求。 据悉，我省这13场马拉松赛事将结合各地特色资源，打造兼具专业性与地域性的赛事IP，不仅为市民搭 建起便捷的健身平台，激发全民健身热情，更进一步激活地方消费市场，拉动赛事周边吃住行游等关联 业态发展，以体育赛事为纽带，推动我省体育事业与地方经济社会发展双向赋能。（记者宋烨） 覆盖临汾、晋中、阳泉等8市 日前，中国田径协会正式发布《关于公布2026年马拉松赛事目录的通知》，明确2026年全国范围内预计 将举办492场马拉松赛事，赛事规模与覆盖范围均保持稳定态势，为全民健身与体育消费市场注入新动 能。其中，我省凭借丰富的地域体育资源与成熟的办赛经验，将迎来13场马拉松赛事，覆盖临汾、晋 中、阳泉等8市。 ...

新华社北京12月24日电 题：体育育出消费新引擎——"体育深化改革新气象"组稿之二 新华社记者王恒志、王春燕、岳冉冉 "苏超"带动民间足球热潮，冰雪产业规模将突破万亿元，粤港澳全运会精彩纷呈……2025年，中国 体育经济呈现加速发展态势。这得益于过去几年里，促进体育经济发展的政策文件密集出台，体育赛 事"三进"活动广泛开展，"跟着赛事去旅行"深入人心，产业发展平台建设初见成效。与此同时，各地持 续探索创新举措，推动有效市场与有为政府深度融合，让中国体育经济迸发出巨大能量，为扩大内需、 提振消费提供了更加丰富的优质商品和服务供给。 政策研制铺就发展快车道 2025新疆热雪节、第29届长春冰雪节、河北承德冰雪温泉旅游季、第21届内蒙古自治区冰雪那达 慕、第22届中国·满洲里中俄蒙国际冰雪节、重庆冰雪运动季……又是一年冰雪季，不仅东北、内蒙 古、新疆等地因地制宜打造特色品牌，南方一些具备条件的地方也积极布局冰雪产业。 《中国冰雪产业发展研究报告（2025）》显示，2025年我国冰雪产业规模将突破万亿元。从北方到 全国、从冬季到四季，冰雪经济正创建消费新场景、打造产业新生态、带来区域发展新机遇。 冰雪经济蓬勃发展，离 ...

本报讯 （记者 肖榕） 19日，中国田径协会公布的《2026年马拉松赛事目录》显示，明年计划举办的 A、B、C类马拉松赛事共计492场，其中，福建省内将举办的各类马拉松赛事共计17场。 同时，我省马拉松赛事呈年头和年尾两极分布。其中，最繁忙的季节在12月，共有包括泉州晋江马拉 松、厦门环东半程马拉松、厦门海沧半程马拉松在内的7场马拉松赛事扎堆进行。 《目录》显示，我省马拉松从1月1日的石狮半程马拉松正式拉开帷幕，备受关注的厦门马拉松将于1月 11日举行。2026厦门马拉松赛赛事规模3.5万人，起终点仍设在厦门国际会展中心，明年的厦门马拉松 也将首次为大众跑者开出奖金。为助力选手创造佳绩，明年赛事的发令时间提前至7点10分，同步优化 分区分枪发令方式，由"六枪十二区"升级为"八枪十七区"，前五枪每枪间隔5分钟，后三枪每枪间隔6分 钟，确保起跑环节更安全、更高效。 ...

王子豪 12月14日上午7时30分，琼海市文化体育中心，2025琼海博鳌马拉松暨全国职工马拉松(博鳌站)正 式开跑。来自全国各地、各行各业的职工跑友并肩前行，跑进秀美琼海的诗意画卷。 这场主题为"中国梦·劳动美——跑向美好生活"的马拉松赛事，是国内首个以职工为主体、融合地 方特色的"工"字号马拉松赛事，不仅是展现全国职工风采、响应全民健身号召的竞技舞台，也是串联琼 海风光、展示海南自由贸易港建设成果的重要窗口。 琼海博鳌马拉松，点亮了全民健身与城市发展同频共振的生动图景，又为我们带来哪些关于城市推 介与赛事经济的深度思考? 透视城市之美 一场"期待已久"的双向奔赴 据了解，这场马拉松比赛，全国跑者期待了很久。报名通道一经开启，数千名跑友踊跃报名，其中 半数以上来自岛外。他们为何而来? "这是我们第一次来海南，太原下雪了，下了飞机却恍若盛夏。我的热情也像这边的温度一样被点 燃了。"来自山西太原市长跑协会的李杨在赛前的一番话，道出了众多内地跑者的心声。 天气，只是动因之一，在琼海"跑马"，还有更多"意外的惊喜"在等待—— 跑出长尾效应 比如，从"一人开跑"变"全家参与"。琼海博鳌职工马拉松，配套活动精彩纷呈。马拉 ...

Core Insights - The rapid growth of marathon events in China reflects a positive interaction between public fitness demands and urban development needs, with 116 marathons scheduled in November and December 2025 across 18 provinces [1] - There is a growing concern over the uneven participation and resource allocation in marathons, leading to issues such as insufficient medical support and supply shortages during events [1][2] - The recent regulations from the Chinese Athletics Association aim to establish standards for marathon events, emphasizing safety and quality over quantity, and promoting a shift towards sustainable development in the industry [2][3] Group 1 - The increasing number of marathons, particularly in smaller cities, has led to financial strains and unsustainable practices, with some events resulting in losses and resource misallocation [1] - The simultaneous scheduling of multiple events on the same day has caused a shortage of essential resources like professional judges and medical personnel, raising safety concerns [1][2] - The lack of strict entry requirements for participants has resulted in a rise in injuries and unsafe practices, undermining the health principles that marathons are supposed to promote [2] Group 2 - The new regulations from the Chinese Athletics Association include a "responsibility system" for event organizers, placing safety accountability at the government level and ensuring events align with urban capacity [2][3] - Local governments are encouraged to adopt models that minimize financial burdens, such as the "zero investment" approach seen in Wuxi, allowing professional organizations to lead event operations [3] - There is a call for runners to prioritize safety and make informed decisions about participation, alongside a push for stricter oversight and quality control measures in the industry [3]

Core Insights - The tourism market in Hainan is experiencing significant growth, with a total of 75.51 million visitors in the first three quarters of the year, representing an 8% year-on-year increase [3] - The total expenditure by tourists reached 164.71 billion yuan, marking a 9.5% increase compared to the previous year [3] - The hotel occupancy rate in Sanya remains high, with over 90% occupancy and an average rate of 94% last year, indicating strong demand from international tourists [2] Tourism Trends - The winter tourism season has prompted airlines to increase flight frequencies to Sanya and Haikou, with ticket bookings for Sanya and Haikou rising by 79% and 42% respectively [3] - Various cultural and sports events are being organized to attract visitors, including the AI concept national style musical "Heart of Dongpo" and multiple concerts featuring popular artists [4] - Hainan is actively promoting its tourism offerings internationally, with events held in London and Xinjiang to engage with European and Northwest Chinese markets [4] Market Strategy - The provincial tourism and cultural department aims to enhance the integration of cultural and tourism sectors, leveraging Hainan's warm winter climate and high-quality services to establish it as an international tourist destination [4] - The focus is on creating a vibrant tourism environment through diverse activities and events, appealing to a wide range of visitors [4]

Core Viewpoint - The China Athletics Association (CAA) has issued a notification to enhance the organization and management of marathon events, emphasizing the need to increase the supply of public participant slots to at least 90% of the total event capacity [1][2]. Group 1: Event Management and Organization - The notification aims to ensure the safe, orderly, and high-quality hosting of marathon events, while also improving the event organization system and reinforcing responsibilities among all parties involved [1]. - CAA has set clear requirements for event organizers regarding risk prevention, emergency response, and detailed organizational support [1]. - The notification mandates that event committees should establish a fair lottery and allocation system for participant slots, ensuring that public participant slots constitute at least 90% of the total event capacity [1]. Group 2: Community Engagement and Participation - The CAA encourages localities to organize health runs and fun runs that cater to community needs and regional characteristics, promoting widespread participation [2]. - There is a focus on planning and organizing mass running activities to meet the fitness needs of participants of different ages and skill levels [2]. Group 3: Upcoming Events - According to the CAA, there will be 116 marathon events scheduled across the country in the next two months [3].

Core Viewpoint - The China Athletics Association has issued a notification to further standardize marathon events, emphasizing the importance of safety, organization, and responsibility in hosting these high-profile sports events, which play a significant role in meeting public fitness needs and promoting economic development [1]. Group 1: Responsibilities and Safety - Event organizers must strictly adhere to their responsibilities, establishing a committee led by local government officials to enhance event management and ensure safety [1]. - A comprehensive risk prevention and emergency response plan should be developed, including safety supervision and accountability measures to mitigate risks [2]. Group 2: Event Organization and Support - A pre-race health screening mechanism should be established to ensure participant safety, along with clear communication regarding weather and course conditions [3]. - The event committee must optimize the allocation of medical personnel and resources based on the scale and characteristics of the event [3]. Group 3: Event Certification and Participation - The event committee is required to follow certification procedures for road running events, with different classes of events needing approval from provincial sports authorities before submission to the China Athletics Association [4]. - A fair lottery and allocation system for participant slots should be implemented, ensuring that at least 90% of slots are available for the general public [6]. Group 4: Environmental and Traffic Management - The event committee should promote a green and low-carbon approach, ensuring proper sanitation and waste management during the event [7]. - Traffic management plans must be developed in collaboration with local authorities to minimize disruption and ensure smooth transportation during the event [8]. Group 5: Promotion of Civilized Participation - The event committee should advocate for civilized participation, providing guidelines on appropriate behavior and attire to participants [9]. - Positive publicity and timely responses to public concerns should be prioritized to maintain the event's integrity [9]. Group 6: Commercial and Charitable Activities - The event committee should manage commercial activities responsibly, ensuring compliance with advertising laws and promoting orderly commercial development [10]. - Charitable activities must adhere to legal standards, with transparent management of funds and regular reporting on their use [11]. Group 7: Community Engagement - Local authorities are encouraged to organize health runs and fun runs to cater to community needs, ensuring a variety of events for different age groups and fitness levels [12].

Core Viewpoint - The Chinese marathon industry is entering a cooling period after a rapid expansion, with significant changes in event participation and organization expected in the near future [1][3][37]. Group 1: Industry Growth and Changes - The number of marathons in China surged from 39 in 2013 to 749 in 2024, with a peak of 43 events held on the same day in April 2023 [1]. - Recent rumors of a "new policy" regarding marathons have led to the cancellation or adjustment of numerous events, including major marathons in cities like Shanghai and Nanjing [3][9]. - The trend of excluding foreign elite runners from events has emerged, allowing domestic runners to dominate the podium [3][5]. Group 2: Economic Impact and Participation - The economic benefits of marathons are significant, with the Wuxi Marathon generating 505 million yuan in economic impact, a 78.2% increase year-on-year, and the Wuhan Marathon contributing 298 million yuan, up 40.2% [9][12]. - A large percentage of participants in marathons are non-local, with 60.68% of runners traveling from outside the host city, indicating substantial spending on travel and accommodation [12]. - Despite the economic benefits, many smaller marathons struggle financially, with costs ranging from 5 million to over 10 million yuan, often leading to losses without government subsidies [15][30]. Group 3: Social Dynamics and Participation - While marathons are often promoted as a means to encourage public fitness, they primarily serve as social events for a small group of enthusiasts, with only about 133.34 million participants in certified events compared to an estimated 118-139 million regular runners in China [21][22]. - The inconvenience caused to local residents during marathon events has led to growing discontent, as traffic disruptions and public disturbances become common [22][23]. Group 4: Future Directions and Quality Control - The current trend of reducing the number of marathons is seen as a positive step towards improving the quality of events rather than merely increasing quantity [35][37]. - There is a call for better management and organization of marathons, with a focus on enhancing participant experience and safety rather than simply attracting foreign competitors [35][37].

Core Viewpoint - The article discusses the recent decline in the popularity of marathons in China, highlighting the impact of new regulations and market dynamics on the industry [2][3][7]. Group 1: Marathon Industry Overview - The concept of "Marathon Cycle Theory" suggests that when GDP per capita exceeds $5,000, marathon events will thrive, which has been observed in China since 2011 [3]. - In 2025, over 300 marathon events were held in the first half of the year, averaging two events per day [3]. - The peak of marathon events in China was in 2019, but recent trends indicate a decline in participation and event organization [9][11]. Group 2: Recent Cancellations and Regulations - A sudden wave of cancellations affected numerous marathon events, with 103 events reporting changes by mid-October, including 66 complete cancellations [6][12]. - New regulations announced by the government have led to the cessation of C-class marathons, limiting events to three per city and focusing on full and half marathons only [7][12]. - The regulations aim to address issues that arose after the peak in 2019, including financial sustainability and event quality [9][12]. Group 3: Financial Dynamics - The cost of organizing marathons is significant, with C-class events requiring a minimum of 2 million yuan, primarily funded by government subsidies [13][14]. - High-level events also rely on government support, with average deficits exceeding 1 million yuan for A-class events [14][18]. - Sponsorship has become more challenging, with companies reassessing their marketing strategies and reducing sponsorship budgets [19][20]. Group 4: Market Segmentation - The marathon market is experiencing a "K-shaped" recovery, where high-level events maintain or increase popularity while lower-tier events struggle [21][22]. - The scarcity of high-quality events may paradoxically increase demand, as participants seek to secure spots in fewer available races [22][23]. - Economic benefits from high-level marathons are substantial, with events in major cities generating significant revenue from tourism and local spending [22][23]. Group 5: Compliance and Operational Costs - New compliance requirements have increased operational costs for marathon organizers, particularly in terms of medical and safety standards [25][26]. - The financial burden of these regulations disproportionately affects smaller events, while larger cities may benefit from improved event quality [26][27]. - The article suggests that registration fees may rise as a result of increased costs, potentially filtering out less committed participants [26][32].