Core Viewpoint - The article emphasizes that homogeneous competition leads to inefficiency and does not create new demand, highlighting the need for businesses to adapt to changing consumer preferences rather than relying on price competition [2][4][5]. Group 1: Homogeneous Competition and Market Dynamics - Homogeneous competition arises when businesses lower costs to compete on price, leading to a mismatch between supply and demand [2][4]. - The growth of online shopping in China has plateaued, with the penetration rate only increasing by about 2% from 2020 to 2024, indicating that the e-commerce sector has reached its demographic dividend peak [5]. - The overall growth rate of online retail has slowed, with a reported 8.3% year-on-year increase in physical goods online retail sales for the first ten months of 2024, marking a historical low [5][8]. Group 2: Successful Case Studies - Brands like "大黄蜂" and "缺牙齿" have found growth opportunities by aligning their products with consumer needs rather than competing solely on price, achieving significant sales increases [11][12]. - "缺牙齿" has seen an average annual sales growth of over 50%, demonstrating that understanding consumer demand can lead to success even in a slowing market [12]. Group 3: E-commerce Platform Dynamics - Pinduoduo excels at matching supply and demand, which is crucial for its success in the competitive e-commerce landscape [15][27]. - The platform has shifted from being a hub for white-label products to a space that accommodates brands positioned between white-label and well-known brands, creating a new market segment [19][21][27]. - Pinduoduo's initiatives, such as the "千亿扶持" plan, aim to support new quality merchants who can adapt to changing consumer trends and provide competitive products [26][27]. Group 4: Consumer Behavior and Market Opportunities - There is a growing demand for personalized products, and consumers are willing to pay a reasonable premium for items that meet their specific needs [21][25]. - The article suggests that businesses that can identify and respond to these evolving consumer preferences will find opportunities for growth in the current market environment [21][27].

Core Viewpoint - Pinduoduo's revenue growth has slowed down, with operating profit dropping to 16.09 billion RMB, a 38% decrease year-over-year, which fell short of market expectations, leading to a significant drop in stock price [1][4][5] Financial Performance - For the three months ended March 31, 2025, Pinduoduo reported revenues of 95.67 billion RMB, with online marketing services and other income contributing 48.72 billion RMB, a 15% year-over-year increase, while transaction service revenue was 46.95 billion RMB, up 6% [3][5] - Operating profit decreased to 16.09 billion RMB, reflecting the company's investment in merchant subsidies, with total operating expenses rising significantly [3][7] - The gross margin fell by 5.1 percentage points to 57% due to increased sales expenses, which rose by 43% year-over-year to 334.03 billion RMB [7][8] Strategic Initiatives - Pinduoduo has implemented the "100 Billion Subsidy" program to support merchants by reducing fees and providing subsidies, which has impacted short-term profits but is seen as a long-term investment [4][9] - The company has expanded its support initiatives to a "1,000 Billion Support" plan, aiming to invest over 1,000 billion RMB in resources for small and medium-sized merchants over the next three years [9][15] - The management emphasizes that these initiatives are designed to foster a healthier merchant ecosystem, which will ultimately benefit the platform in the long run [8][13] Market Impact - The company's commitment to supporting merchants has been reiterated despite short-term financial pressures, with a focus on long-term value rather than quarterly results [8][14] - Pinduoduo's approach is expected to create a positive cycle of supply and demand, enhancing the overall consumer experience and strengthening the platform's competitive position [13][19] Future Outlook - As the effects of the platform's investments and subsidies begin to materialize, Pinduoduo anticipates an improvement in performance, especially as the rapid growth phase stabilizes [20]