当"健康中国"行动深入民心，当"大食物观"拓宽粮食安全边界，当"新质生产力"成为驱动产业升级的核 心引擎，中国家庭的一日三餐，正悄然发生着深刻变革。在这股时代浪潮中，十月稻田——这家从黑土 地成长起来的企业，也在2025年留下了自己的清晰印记。通过稳步推进战略升级、持续开展创新实践， 十月稻田不仅实现了业绩的增长，也在企业战略、产业升级以及社会价值的融合中，做出了积极的探 索。 传统饮食习惯中，大米、杂粮作为主食主要出现在一日三餐中。十月稻田在2025年的战略推进则超越了 这一框架，通过品类创新与场景拓展，将产品深度融入现代家庭的全方位饮食生活。这一转型的根本动 力，源于对国民消费趋势的敏锐把握——消费者需求正从吃饱吃好向健康、便捷、获得情绪价值等方面 升级。 以稳固的"大米基本盘"为基石，十月稻田持续推动产品结构优化，让优质粮食的价值得到市场认可。同 时，以"玉米"为突破口的第二增长曲线全面爆发，成为年度亮点。通过产品形态与食用场景的创新，一 根玉米被赋予了全新生命：从传统的蒸煮主食变身为美味便携的玉米棒、方便烹饪的玉米段、风味各异 的休闲零食，覆盖早餐、健身补给、办公室零食、户外露营等多元场景。截至今年1 ...

近日，由格隆汇主办的"金格奖——大中华区卓越上市公司评选"结果正式揭晓。该评选旨在打造投资界最具参考价值的榜单，评选覆盖了港交所、上交所、 深交所、纽交所、美国证券交易所、纳斯达克证券交易所挂牌上市的全部上市公司及独角兽公司，颇具代表性与公信力。 其中，在"年度品牌价值奖"评选中，十月稻田凭借在品牌价值提升中的创新和不凡实践脱颖而出，成功斩获这一荣誉。 回望2025年，十月稻田实现了战略上的关键一跃，成为"家庭食品行业创新者"，同时实现优异的业绩表现，获得了多家投资机构的关注与认可。 另结合市场趋势来看，品牌价值正成为愈发重要的竞争力。在物质充裕的时代，品牌力意味着拥有更强的消费者认同感，从而有助于降低消费决策成本、增 厚业绩以及增强产业链话语权，实现可持续发展。 相应的，十月稻田等具备更高品牌价值的上市公司，也在资本市场中展现出更显著的投资吸引力。 更具体来看，笔者认为可以从三个维度来进一步解读十月稻田的品牌价值与投资价值。 1、顺势推进战略升级，从"厨房食品企业"到"家庭食品行业创新者" 2025年，消费市场依然处于动态变革之中，消费需求和场景越来越多元和精细，健康消费、情绪消费等成为主导。对于供给端来说 ...

来源：环球网 一分耕耘，一分收获。这份源于自然的哲理，映照着十月稻田2025年的成长轨迹。2025年上半年，公司 总收入30.64亿元，同比增长16.9%；经调整净利润达到2.94亿元，同比增长97.7%；经调整净利润率从 去年同期的5.7%提升至9.6%。 一路长红的业绩背后，是十月稻田对食品产业的长期深耕，以及跟消费者需求的同频共振。在中国家 庭"吃好"理念的变迁中，十月稻田以一粒好米为起点，用创新作笔，交出了一份战略升维、年轻化破圈 的年度答卷。 图片来 源：十月稻田官网 图片来 源：十月稻田对外资料 2025年，十月稻田完成了从"厨房食品企业"到"家庭食品行业创新者"的战略定位升级，从单一厨房场景 向家庭及休闲、方便的生活场景完成了深度渗透。 战略定位层面上的变革，显现在企业推出的全新品牌传播语——"十月稻田 中国味 香香香"；变革的落 地与深化，则聚焦于品类布局的重构。围绕现代家庭健康、便捷、多元化的饮食需求，十月稻田打造 了"主食+休食"战略，并构建了的多元化产品矩阵。在巩固大米、玉米领先优势的基础上，持续开拓了 饭团、黄油手抓饼、去皮去核糯枣等便捷家庭食品，不断丰富品牌内涵，且覆盖早餐、健身房、 ...

Core Viewpoint - The Hong Kong Stock Connect index has undergone a regular adjustment, with 20 stocks added and 20 removed, including the family food innovation brand October Rice Field, which was removed due to liquidity concerns and not meeting market capitalization requirements for the Hang Seng Index [1][2]. Company Overview - October Rice Field, established in 2011, primarily produces and sells pre-packaged high-quality rice, corn, grains, beans, and dried goods, with brands including October Rice Field, Chaihuo Dayuan, and Fuxiang Renjia [2][4]. - The company has recently upgraded its brand positioning to "family food innovation brand," indicating a strategic shift and a restructured brand value [6][10]. Financial Performance - For the first half of 2025, October Rice Field reported revenue of RMB 3,063.5 million, a year-on-year increase of 16.9%, and an adjusted net profit of RMB 294.3 million, a significant increase of 97.7% [3][4]. - The revenue from rice products was RMB 2,066 million, up 21.0%, while corn products generated RMB 433 million, becoming the second core category [4]. Product and Market Strategy - The company has diversified its product offerings beyond rice to include corn, grains, and various family food items, creating a multi-category matrix [4][6]. - October Rice Field has been actively innovating products to meet consumer demands, such as introducing healthy snack options and expanding into instant retail [6][8]. Distribution and Supply Chain - The company has established a comprehensive distribution network, collaborating with over 40 major e-commerce platforms and nearly 100 supermarkets, while also focusing on instant retail to capture market opportunities [8][10]. - October Rice Field has developed a robust supply chain that integrates procurement, storage, production, sales, and logistics, ensuring the stable output of quality products [8][10]. Industry Position - October Rice Field has served 140 million Chinese households and has led the sales of Northeast rice and corn products in China for six consecutive years [10]. - The company aims to leverage new health-focused policies and its established market presence to enhance its brand value and drive high-quality growth [10].

Core Insights - The food industry is experiencing a transformation towards innovation-driven development, with October Rice Field emerging as a strong player in the household food innovation sector [1][3] - October Rice Field forecasts a significant increase in adjusted net profit for the first half of 2025, expecting it to be no less than approximately RMB 283 million, representing a growth of at least 90% compared to RMB 149 million in the same period last year [1][3] Group 1: Brand Strategy and Innovation - October Rice Field has upgraded its brand strategy, transitioning from a "kitchen staple enterprise" to a "household food innovation enterprise," which has contributed to sustained high growth [3][9] - The company’s revenue from rice products reached RMB 4.014 billion in 2024, a year-on-year increase of 4.8%, accounting for 69.9% of total revenue, indicating a solid foundation in its core rice business [3][4] - The corn category has shown remarkable performance, generating RMB 815 million in revenue, a year-on-year increase of 523.2%, becoming the company's second growth curve [3][4] Group 2: Product Development and Market Trends - October Rice Field has identified new trends in healthy eating, moving beyond traditional grain processing to create corn products as healthy fast-moving consumer goods, such as corn sticks and flavored corn varieties [4][9] - The company has received recognition from Frost & Sullivan for leading sales in the corn category in China for two consecutive years, further validating its market position [4][9] Group 3: Supply Chain and Distribution - To ensure product quality and stability, October Rice Field has established five modern industrial bases in key grain-producing areas, with plans for a new base in Nanning, Guangxi [6][7] - The company has invested billions in building modern factories and warehouses in core production areas, ensuring timely procurement and storage of raw materials [7] - October Rice Field has partnered with over 40 major e-commerce platforms and nearly 100 supermarkets, creating a comprehensive multi-channel sales network [7][9] Group 4: Marketing and Consumer Engagement - The company employs an omnichannel marketing strategy, leveraging both online and offline platforms to enhance brand visibility and consumer engagement [7][9] - October Rice Field has successfully tapped into the instant retail market by establishing partnerships with various platforms, addressing urban consumption challenges [7][9] Group 5: Industry Recognition and Future Outlook - October Rice Field has maintained its industry-leading position for several years, recently receiving three certifications from Frost & Sullivan, including serving 140 million Chinese households [9] - The company is well-positioned to capitalize on the growing trend of healthy eating and the expanding household food market, with a clear growth logic based on a robust supply chain and continuous innovation [9]