11月25日，以"大力发展土特产 乐享共富新生活"为主题的2025浙江农业博览会在杭州国际博览中心圆满闭幕。五天会 期共吸引大量市民和采购商参与，累计现场参观采购达27.25万人次，总交易额突破3.22亿元，同比增长9.52%，多项 数据创历届新高，彰显出浙江农业高质量发展的强劲动能与消费活力。 本届农博会汇聚全省及对口地区3500余家农业主体、4万余种农产品，六大展区特色鲜明，区域协作范围进一步扩 大。展会期间，现场零售额达2.76亿元，人均消费1012.84元，同比增长29.13%；网上农博会零售额达4587.32万元。 订货签约成果丰硕，累计签订订货合同1645项，合同订货额达31.56亿元，同比增加93.86%。其中，四川禹珍实业的黑 猪肉订单金额超800万元，浙江天河茶业的特级红茶订单额超100万元。 线上推广和直播带货成效显著，五天累计开展直播459场，总直播销售额突破2180.4万元，温州欧日鱼饼单场直播销售 额达30万元，展现出"数字+农业"融合的巨大潜力。此外，网上农博会发放满减支付券近770万元，叠加各类优惠补贴 超1500万元，有效拉动了大众消费。 从金耳、桑黄等"新特产"到龙井茶啤、抹 ...

Core Insights - The 2025 Zhejiang Agricultural Expo will take place from November 21 to 25, featuring 1.5 million yuan in consumer vouchers and showcasing over 40,000 specialty products from 3,500 enterprises, emphasizing rural revitalization achievements [1] Group 1: Event Overview - The expo will cover an exhibition area of 60,000 square meters with six major exhibition halls and multiple specialty zones, marking a historical high in participation [2] - A total of 56 provincial-level agricultural leading enterprises will participate, with a year-on-year growth of 30.2% for provincial-level and 26.7% for national-level enterprises [2] - The event will include products from five provinces, expanding its reach and establishing itself as a significant platform for national agricultural exchange [2] Group 2: Innovation and Ecosystem - The expo will feature a new "Zhejiang Agricultural Quality Products - Hundred Counties, Thousand Products" platform, integrating online and offline interactions to facilitate direct connections between over 5,000 buyers and sellers [3] - Five new thematic areas will showcase the strength of Zhejiang's agricultural development, including segments on specialty products, smart agriculture, and rural revitalization [3] Group 3: Consumer Engagement - A total of 1.5 million yuan in "Agricultural Expo Red Packets" will be distributed to stimulate consumer spending, alongside interactive zones for cultural experiences and product showcases [4] - The "ticket root economy" initiative will allow consumers to redeem discounts based on their purchases, enhancing the overall experience and encouraging local tourism [4] Group 4: Logistics and Accessibility - The expo will be held at the Hangzhou International Expo Center, with multiple transportation options available for attendees, including metro, bus, and private vehicle access [5] - Daily opening hours will be from 9 AM, with varying closing times, and attendees can register in advance for entry [5]

Core Points - The 2025 Zhejiang Agricultural Expo will be held from November 21 to 25 at the Hangzhou International Expo Center, featuring a theme of "Vigorously Developing Local Specialties, Enjoying a New Life of Common Prosperity" [1] - The expo will cover an exhibition area of 60,000 square meters, showcasing over 3,500 enterprises and more than 40,000 products [1][3] - A total of over 15 million yuan in consumer vouchers will be distributed to stimulate market activity and boost agricultural product consumption [3] Exhibition Details - The expo will feature six exhibition halls, including achievement exhibition areas, provincial and municipal unit areas, regional cooperation areas, agricultural brand areas, county and city sales areas, and a special area for local snacks [3] - This year marks the first time a leading enterprise exhibition area will be set up, with 56 provincial-level agricultural leading enterprises participating, including 19 national-level enterprises, representing a 26% increase year-on-year [3] - The participation of external provinces has expanded, with Shanxi, Inner Mongolia, Henan, Hunan, and Guizhou being represented for the first time [3] Technological Innovations - The expo will highlight "smart agriculture" with new scenarios, showcasing models like "Agricultural Industry Brain + Future Farm" and applications in digital pig farming and AI fishery factories [4] - Focus will be on the development of new agricultural productivity, showcasing achievements in technology-driven agriculture, machinery promotion, and green technology [4] - The event will also present the latest advancements in agricultural machinery and integrated service models combining agriculture technology and low-altitude economy with AI [4] Visitor Experience - Interactive experiences will be available, including various routes and immersive exhibition areas featuring local specialties such as Yuhang matcha, Sanmen blue crab, and Qinyuan mushrooms, along with 80 types of local snacks [4] - The expo will include interactive projects like tea art, intangible cultural heritage paper-cutting, AI consultations, and blind box oyster opening, enhancing the agricultural experience for visitors [4] Access and Logistics - The expo will be held on the first and third floors of the Hangzhou International Expo Center, with five convenient transportation options available for visitors [6] - Daily opening hours will start at 9 AM, with varying closing times, and attendees can register in advance or enter with an ID [6]

Core Insights - Hema has successfully launched seasonal craft beers, including a new osmanthus-flavored fresh beer, which has gained popularity on social media platforms [1] - The craft beer sales at Hema have seen a year-on-year growth of 52% this year, indicating a strong market demand [1] - Hema's strategy of combining craft beer with seasonal fruits has attracted younger consumers, contributing to user growth [1][3] Company Strategy - Hema has introduced a series of Chinese-flavored craft beers since last year, including products like mung bean and lily-flavored fresh beer, which have generated excitement on social media [3] - The company has optimized its supply chain to reduce the prices of craft beers, making them more accessible to consumers [3] - Hema's product lineup includes seasonal limited flavors, entry-level products, and advanced IPA series, catering to diverse consumer preferences [3] Market Recognition - Hema ranked fifth in the "Beer and Pre-mixed Drinks" category in a recent brand preference survey by Yicai Magazine, being the only supermarket brand on the list [3] - The variety of self-operated craft beers offered by Hema meets the increasingly refined demands of consumers, contributing to its recognition in the market [3] Sales Performance - Hema's hazy IPA, priced at 19.9 yuan per liter, has seen a sales growth of over 200% year-on-year, making it the fastest-growing product in Hema's craft beer series [4] - The high repurchase rate of this product indicates a successful transition of consumers from entry-level to advanced craft beers [4] - Hema plans to introduce new craft beer products for the upcoming season, including a return of the popular candied hawthorn flavor and collaborations with domestic hop farms for new flavors [4]