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龙港年味生意经:传统美食如何“抓住”春节客群|新春走基层
Di Yi Cai Jing· 2026-02-23 14:40
热闹背后,电商平台、城市更新与新商业形态,正在悄然重塑这座城市的味觉版图。 正月初七,随着春节假期结束,街头店铺陆续开门营业。但在农历新年的传统意义里,年还没过完。 在这个时期,最忙碌的地方是农贸市场。凌晨3点,浙江温州龙港第一农贸市场的灯已经亮起。案板上摆着刚送来的马鲛鱼,空气里混着海水味与鱼腥气。 李一卷起袖子,压肉、剔骨、调味、上浆,机器运转声格外清晰。 (各种形态的鱼饼及海鲜制品。摄影/第一财经记者陈君君) "给酒店备货,要赶早。"他说。春节期间,他几乎每天都是这个点起床。六个小时后,一摞摞鱼饼整齐码好,或被送上酒桌,或装进礼盒。一天下来,流水 能过万元。 这样的节奏,不仅属于李一。春节期间,第一财经记者走访浙江温州龙港发现,在这座2019年撤镇改市的县级市里,海鲜、鱼饼、蒸糕等"年味生意"依旧火 热。凌晨备货、十小时制作、节日溢价翻倍——传统食物撑起的,不只是节日餐桌,也是龙港人日常生活中的一条现金流。 但热闹背后,电商平台、城市更新与新商业形态,正在悄然重塑这座城市的味觉版图。 一天上万流水:年味也是生意 支撑龙港百姓日常饮食消费的,是遍布全城的十余座农贸市场。靠近青龙江码头的第一、第三农贸市场, ...
江苏农垦渔业科技有限公司的科技兴渔与强国品牌实践
Xin Lang Cai Jing· 2026-01-11 21:22
Core Viewpoint - The establishment of Jiangsu Nongken Fishery Technology Co., Ltd. marks a significant step towards building a modern fishery group with a full industry chain, emphasizing technological innovation as the driving force for new productive forces in the fishery sector [1][8]. Group 1: Seed Industry Revitalization - The company prioritizes "seedling revitalization" as a key strategy to address the long-standing cycle of "introduction-degeneration-reintroduction" in China's aquatic seed industry [1][2]. - Plans include an investment of nearly 10 million yuan to build factory-style aquaculture workshops and greenhouses, aiming to enhance the efficiency of seedling cultivation [2]. Group 2: Smart Empowerment - The company is implementing a "facility and intelligent" aquaculture revolution, investing 4.3 million yuan in a production control center and smart fishery platform to transition from traditional to data-driven fish farming [3]. - The goal is to reduce labor by over 20% per unit area by 2025, significantly improving labor productivity and resource utilization [3]. Group 3: Ecological Health and Sustainable Practices - The company explores sustainable development paths through ecological mixed farming models, such as "catfish with shrimp" and "shrimp with shrimp," to enhance internal ecological cycles and reduce pollution [4]. - A quality safety traceability platform is established, allowing consumers to track the origin and processing of products, ensuring transparency [5]. Group 4: Value Chain Enhancement - The company aims to transition from being a "fish producer" to a "food supplier" and "brand operator," focusing on high-value food transformation through collaboration with universities [5][6]. - A new product, "original flavor shrimp," achieved sales exceeding 1 million yuan shortly after launch, indicating strong market potential [5]. Group 5: Market Expansion - The company has established long-term strategic partnerships with national restaurant chains, securing annual orders of 11 million pounds of catfish, demonstrating a stable supply model [6]. - An integrated online and offline marketing network is being developed to enhance brand visibility and consumer trust [6]. Group 6: Governance and Talent Development - The company integrates political leadership into its governance, creating a modern management system with a focus on innovation and market expansion [7]. - Efforts are underway to address the shortage of high-level research talent through various recruitment and training initiatives [7]. Group 7: Future Outlook - The company aims to continue its evolution towards a modern fishery group, focusing on seedling development, smart aquaculture, and brand enhancement [8]. - The transition from "scale fishery" to "value fishery" reflects the company's commitment to food supply security and rural revitalization in the new era [8][9].
遇见小面全球第500家门店暨新加坡首店正式开业 上市后全球化战略落子关键一棋
Feng Huang Wang Cai Jing· 2025-12-30 11:41
Core Insights - The opening of the 500th store of the Chinese restaurant chain "Yujian Xiaomian" in Singapore marks a significant step in its global expansion strategy following its successful listing on the Hong Kong Stock Exchange on December 5, 2025 [1][8] - Singapore is chosen as the strategic starting point for overseas market entry due to its diverse market environment and high consumer demand for quality Chinese cuisine [2][4] Group 1: Expansion Strategy - The first overseas store is located on Orchard Road, a prime commercial area in Singapore, which is expected to attract significant consumer traffic and establish the brand as a representative of Chinese cuisine in the region [2][3] - The company plans to use Singapore as a model for local success, aiming to accumulate international operational experience and create a replicable system for future expansion into Southeast Asia and beyond [2][5] Group 2: Market Potential - The global restaurant market is projected to reach $3.8 trillion by 2026, with Chinese cuisine's market share increasing annually, indicating a favorable environment for expansion [4] - As of the end of 2024, around 60 Chinese restaurant brands have opened over 6,100 stores in Southeast Asia, with Singapore being a key market for brand entry [2] Group 3: Operational Strategy - Yujian Xiaomian is deploying a comprehensive digital empowerment system in its overseas stores, covering various operational aspects from digital ordering to intelligent kitchen management, aiming to match operational efficiency with domestic standards [4][5] - The company is collaborating with large-scale supply chain partners to address challenges such as high logistics costs and sourcing quality local ingredients, enhancing its expansion capabilities [5] Group 4: Product Differentiation - The brand leverages global food trends by focusing on noodles and spicy flavors, which resonate with international consumers, while also adapting its menu to local tastes in Singapore [7] - The introduction of localized products, such as drinks inspired by local coffee culture and traditional snacks, enhances the brand's appeal and customer experience [7] Group 5: Vision and Future Outlook - The CEO of Yujian Xiaomian expressed confidence in the brand's ability to succeed internationally, emphasizing the potential of Chinese culinary culture and operational models in global markets [8] - The company aims to establish Chongqing noodles as a mainstream global food category, reinforcing its vision of "Chinese noodles, global encounters" [8]
遇见小面港股上市焕新出发 新加坡首店落地开启海外市场布局
Zheng Quan Ri Bao Wang· 2025-12-30 08:43
Core Insights - The opening of the 500th store of "Yujian Xiaomian" in Singapore marks a significant step in the company's global expansion strategy following its successful listing on the Hong Kong Stock Exchange on December 5, 2025 [1] - The company aims to leverage Singapore as a model for localized success, building a comprehensive operational capability that includes supply chain, management, and brand marketing to facilitate further expansion into Southeast Asia and beyond [2] Company Strategy - "Yujian Xiaomian" is focusing on creating a replicable core model for international operations, emphasizing the importance of localized operational experience to support its global vision of "Chinese noodles, global encounters" [2] - The company plans to deploy a self-developed digital empowerment system in its overseas stores, which covers various operational aspects from digital ordering to intelligent kitchen scheduling, enhancing operational efficiency to match domestic standards [2][3] Market Trends - The global dining market is experiencing continuous growth, presenting opportunities for Chinese cuisine brands like "Yujian Xiaomian" [2] - The brand is capitalizing on two global food trends: the universal appeal of noodles and the rising popularity of spicy flavors, particularly the unique "mala" taste from Sichuan and Chongqing [3] Product Localization - "Yujian Xiaomian" is adapting its menu to local tastes in Singapore by introducing products that resonate with local culinary preferences, such as drinks inspired by local coffee culture and traditional snacks [3] Future Outlook - The company aims to establish Chongqing noodles as a mainstream global food category, further embedding Chinese culinary culture into the global dining scene [4]
2025浙江农博会圆满落幕 总交易额超3.22亿元创多项新高
Sou Hu Cai Jing· 2025-11-27 04:14
Group 1 - The 2025 Zhejiang Agricultural Expo concluded successfully with the theme "Vigorously Develop Local Specialties, Enjoy a New Life of Common Prosperity," attracting 272,500 visitors and achieving a total transaction amount exceeding 322 million yuan, a year-on-year increase of 9.52% [1][3] - The expo featured over 3,500 agricultural entities and more than 40,000 agricultural products across six distinct exhibition areas, with significant growth in regional collaboration [3] - On-site retail sales reached 276 million yuan, with an average spending of 1,012.84 yuan per person, marking a year-on-year increase of 29.13% [3] Group 2 - A total of 1,645 purchase contracts were signed during the event, with a total contract value of 3.156 billion yuan, representing a year-on-year increase of 93.86% [3] - Online promotion and live streaming sales were notably effective, with 459 live broadcasts generating over 21.804 million yuan in sales, showcasing the potential of "digital + agriculture" integration [3] - The expo not only displayed Zhejiang's agricultural resources and innovations but also served as an important platform for promoting brand strength in agriculture and supporting common prosperity [5]
天山至味,世界分享:天蕴三文鱼的FHC年度之旅圆满收官 —— 从FHA荣光到新疆溯源,再到FHC舞台,一场关于品质的环球见证
Zhong Guo Shi Pin Wang· 2025-11-17 07:27
Core Insights - The 28th FHC Shanghai Global Food Exhibition concluded successfully, showcasing its significance as a major trade platform in the global food and beverage industry, with an exhibition area of 200,000 square meters, 3,000 exhibitors, and 180,000 professional visitors [1][3]. Group 1: Company Highlights - Tianyun Salmon presented two core highlights: salmon nurtured by the glacial waters of Tianshan in Xinjiang and a complete brand growth journey, culminating in a high-end tasting event at Marina Bay Sands [1][3]. - The chairman of Xinjiang Tianyun Organic Agriculture Co., Ltd., Mr. Zhang Xiu, emphasized the company's mission to provide high-quality salmon for China's high-end dining, aiming to explore the cultural and flavor value of Chinese ingredients [3][25]. - Tianyun Salmon's products, including smoked salmon and fish fillets, were well-received at the exhibition, noted for their vibrant color and delicate texture [6][9]. Group 2: Product Quality and Recognition - A star hotel chef praised Tianyun Salmon for its outstanding sweetness and even fat distribution, attributing its unique flavor to the pristine farming environment in the Ili region [9][18]. - Tianyun Salmon played a crucial role as the official salmon ingredient in the 26th FHC China International Culinary Arts Competition, where it was recognized for its consistent quality [10][14]. - The company has achieved multiple international certifications, including BRCGS and IFS, indicating that its quality management system meets international standards [20][22]. Group 3: Industry Engagement and Future Outlook - The exhibition served as a platform for Tianyun to connect with industry leaders and explore new culinary innovations, fostering collaboration and inspiration among chefs [15][23]. - Tianyun aims to continue its commitment to quality and expand its reach, bringing the essence of Tianshan's glacial waters to more households [25].
智造领航!珠海白蕉海鲈冲刺500亿全产业链生态圈
Nan Fang Nong Cun Bao· 2025-05-26 13:06
Core Viewpoint - The article discusses the launch of a new production facility by Zhuhai Jiyuan Aquatic Technology Co., Ltd., aimed at creating a comprehensive ecosystem for the production of white grouper, with a target of achieving a total industry value of 50 billion yuan in the next five to ten years [2][30]. Group 1: New Production Facility - The new factory has an annual processing capacity of 20,000 tons and an annual output value exceeding 500 million yuan, producing over 30 product categories including ready-to-eat grouper and pre-prepared meal kits [9][10]. - The factory integrates production and management processes, significantly reducing labor costs and improving the processing conversion rate of fresh aquatic products [11][10]. - The production line features advanced automation and digital management systems, achieving a daily sorting and packaging volume of over 20,000 pieces, which is a 300% efficiency increase compared to traditional manual methods [17][18]. Group 2: Product Innovation - The company has introduced new products under its own brand, including grouper meatballs and fish noodles, which have received positive feedback for their texture and quality [22][23]. - The production line employs leading rapid freezing technology to maintain the freshness and nutritional value of the grouper [24][25]. Group 3: Industry Ecosystem Development - The "Blue Industry Ecosystem Partner Plan" was launched to create a closed-loop ecosystem for the entire industry chain, collaborating with various partners including marine groups and e-commerce platforms [35][38]. - The company is establishing a standardized ecological breeding base to ensure quality control from the source, impacting 40,000 acres of surrounding aquaculture [43][49]. - The facility aims to transform the grouper industry from traditional processing to a full value chain upgrade, enhancing its market presence and brand recognition across the country [54][66].