Core Viewpoint - The new mid-to-large size electric SUV, S9, has been launched with a mixed reception, integrating various elements and featuring advanced driving technology, positioning itself as a competitive option in the market [1][2]. Pricing and Policies - The S9 is available in four configurations, with a pre-sale price ranging from 259,900 to 289,900 yuan [4]. - Pre-sale policies include various promotional offers, indicating a strong confidence in the vehicle's market potential despite the competitive landscape [5]. Customer Engagement - Initial customer interest appears limited, with an average of one group of customers visiting daily, increasing to 2-3 groups on weekends [11]. - Customer reactions to the vehicle's size and technology, particularly the ADS 4.0 system, show a mix of curiosity and skepticism regarding the pricing [12][13]. Competitive Landscape - Customers are comparing the S9 with existing models like the AITO M7 and Deep Blue S09, expressing concerns about the S9's pricing strategy [18]. - The S9 lacks clear advantages over competitors, with no significant differentiation in features or brand perception noted [20]. Sales and Marketing Insights - Sales representatives emphasize the need for a more distinct design and competitive pricing to attract consumer interest in a crowded market [23]. - The S9's unique features, such as the ADS 4.0 and second-row massage seats, are highlighted as potential selling points, although they may not be sufficient to overcome pricing objections [21][24].

Core Viewpoint - The article emphasizes the importance of investing in automotive intelligence, highlighting it as a revolution in transportation, with significant growth expected by 2025, particularly in L3 automation and Robotaxi services [2][11]. Group 1: Automotive Intelligence Revolution - Automotive intelligence is described as a transformative movement in transportation, with three key phases: enhancing vehicle sales through intelligence, enabling software monetization via Robotaxi, and fostering the global rise of domestic brands [2][11]. - The year 2025 is projected as a pivotal point for automotive intelligence, with urban NOA (L3 automation) becoming a top consideration for consumers when purchasing vehicles [2][11]. - The industry is characterized as a survival of the fittest, with future vehicle manufacturers likely to fall into three categories: B-end Robotaxi operators, C-end personalized brands, and high-end vehicle manufacturers [2][11]. Group 2: May Summary and Price War - May 2023 saw the initiation of a price war, with BYD reducing prices for its non-intelligent driving models due to slower inventory turnover and lower-than-expected demand for its intelligent driving versions [3][4][11]. - Significant new vehicle launches included the Li Auto L series, equipped with advanced hardware for next-generation intelligent capabilities, and the Xiaomi Yu7, which features laser radar and urban NOA capabilities [3][4][11]. - The introduction of the Xiaopeng Mona 03 Max marked the beginning of a new era in intelligent driving priced at 150,000 yuan, showcasing human-machine co-driving features [3][4][11]. Group 3: Investment Recommendations for 2025 - The article recommends focusing on intelligent vehicle manufacturers, particularly those listed in Hong Kong, such as Xiaopeng Motors, Li Auto, and Xiaomi, as well as A-share companies like BYD and SAIC [4][11]. - There is a positive outlook on incremental components related to automotive intelligence, including AI chips, domain controllers, and automotive electronics, with specific companies highlighted for investment [4][11]. Group 4: Regulatory Environment and Future Outlook - The regulatory landscape is tightening, with increased scrutiny on L2 intelligent driving regulations and the potential for L3 commercial applications to emerge [5][12]. - The article anticipates that the effectiveness of the price war will be evaluated in June, particularly regarding consumer willingness to pay for intelligent driving features [7][12].