面对上述种种变化,不同商家的反应也相距甚远。 运营社发现,有的商家积极入推,不断测试迁移后素材,调整投放节奏,生意反而更上一层楼。比如维尔口腔在洞察到平台入推趋势后 100% 迁移全部素材,跑 量能力提升 20%,平均客单价显著增长;再比如家装行业的流量操盘手冰姐从 7 月开始全面入推,目前单月仅仅 15 万投流成本就能带来 500 万营业额…… 但也有商家面对平台功能的迁移,持有各种焦虑,或担心流量成本上升,或担心线索质量不稳。 那么对商家来说,抖音生活服务线索营销"入推"的真实体验究竟如何?商家又该如何把握"入推"的红利窗口,在线索生意新主场上抢跑? 对此,运营研究社旗下运营操盘手俱乐部就上述案例和问题举办了一场夜话会,并邀请了 3 位抖音生活服务线索行业操盘手进行进行了研讨。 今年在抖音生活服务线索生意可以说风云变幻—— 为更好的完善巨量本地推的产品生态,满足商家最新、最迫切的营销需求,平台将私信、营销页、线索直播为代表的各线索能力陆续迁移至巨量本地推,为保 证存量项目正常运转,迁移动作将分多批次进行,以下为具体迁移节奏及覆盖行业范围。 01年 GMV 4000 万第一批"入推"的商家生意有哪些变化? ...

Core Insights - The 138th China Import and Export Fair (Canton Fair) emphasizes "quality home" with a focus on innovative design and green low-carbon concepts, showcasing over 1.083 million green low-carbon products [1] - More than 190,000 overseas buyers attended the fair, indicating a strong international interest in green products [1] Group 1: Green Product Innovations - Companies are increasingly integrating green and innovative materials into their products, with over 90% of new products launched at the fair being eco-friendly [2] - The use of imported PE eco-friendly materials in products, such as simulated green plants, demonstrates a commitment to sustainability and meeting international market demands for recyclable and biodegradable materials [2][3] - The introduction of recyclable artificial grass products and the use of natural materials in sports fields highlight the industry's shift towards resource recycling [3] Group 2: Market Demand and Customer Preferences - International customers, particularly from Europe and the U.S., are showing a growing preference for environmentally friendly products, which is driving companies to seek relevant certifications like GRS [2][3] - The fair has attracted significant interest from buyers in the hospitality sector, with products like eco-friendly mobile lodges appealing to markets in South America [3][4] Group 3: Corporate Sustainability Efforts - Companies like Guangdong Aoklai Group are showcasing sodium battery products that emphasize safety and environmental adaptability, with plans for on-site factory visits from potential clients [5] - Guangdong Hengchuang Ceramics has invested in solar energy to power part of its operations, aligning with its commitment to zero emissions and appealing to high-end clients focused on sustainability [5] - Guangdong Lingfeng Group is producing items from recycled aluminum and stainless steel to meet stricter EU environmental standards, demonstrating a proactive approach to global green transitions [5] Group 4: Technological Integration - Guangdong Yike Intelligent Home Technology is leveraging digitalization and green practices in its manufacturing processes, with a significant portion of its customer base in the U.S. and Europe demanding low-carbon and smart home solutions [6] - The company's new factory features a solar photovoltaic system that drives clean production, ensuring high-quality manufacturing while maintaining environmental standards [6]

Core Viewpoint - The A-share market is showing positive signals with the Shanghai Composite Index remaining above 3500 points, driven by multiple factors including "anti-involution" policies, stable capital market policies, and improvements in corporate earnings [1][2] Group 1: Market Trends - The A-share market is expected to continue its upward trend, with the main index potentially reaching new highs [2] - The stability of capital market policies has created a "buffer" against macroeconomic disturbances, enhancing investor confidence [2][3] - The "anti-involution" policies are connecting short-term economic highlights with medium-term supply-demand improvements, alleviating concerns about demand decline in Q3 [2][4] Group 2: Sector Performance - The technology sector is experiencing high growth, with recent performance in the AI computing industry exceeding expectations, contributing to a shift from value to growth stocks [2][6] - Companies with significant overseas revenue, particularly in sectors like computer equipment and general machinery, are showing notable earnings upgrades, indicating the strength of the "going abroad" trend [4][5] Group 3: Investment Strategies - Institutions suggest focusing on companies with strong earnings certainty during the semi-annual report period, particularly those benefiting from the "going abroad" trend [4][5] - A balanced asset allocation strategy is recommended, combining high-dividend assets and bonds with growth-oriented technology sectors to achieve risk and return balance [5][6]

Group 1 - The forum held in Deqing on May 10, 2025, focused on "promoting consumption, building brands, boosting industries, and benefiting people's livelihoods" as part of the World Brand Moganshan Conference [1] - The event showcased the 2025 Health Brand Typical Cases, with 50 submissions from various organizations selected for their exemplary practices [1] - The health industry in China is experiencing significant growth due to strong national policy support and increasing public health awareness, contributing to economic development and meeting the rising health demands of the population [1] Group 2 - The 2025 Health Brand Typical Cases collection aims to highlight the achievements of organizations in quality and brand credit construction, enhancing public welfare, and showcasing successful models and innovative experiences in the health sector [1] - The initiative is designed to further support the high-quality development of the health industry in China [1]