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华图山鼎董事长吴正杲: 进军下沉市场 做教育培训领域垂直大模型
华图教育创始人、总裁易定宏在今年3月提出"一体两翼一动力"战略,将科技创新作为重要一翼,强调 高质量发展必须依靠科技赋能教育。"两翼"则分别是:坚持科学管理与科技创新,通过流程再造与组织 变革提升运营效率;借助AI等前沿技术重构服务交付模式,增强用户体验,形成差异化竞争优势。 近日,华图教育举办AI战略发布会,集中披露其AI战略规划、产品落地成果与行业发展预测。面对非 学历职业教育市场的广阔前景与行业变革机遇,华图山鼎董事长吴正杲明确战略方向:以下沉市场探索 业务增长空间,以垂直大模型为技术支撑,重构教育服务交付模式。 2025年前三季度,华图山鼎营收达24.64亿元,同比增长15.65%;净利润为2.49亿元,同比增幅达 92.48%,一定程度上验证了公司战略布局的可行性。作为教育培训领域AI转型的先行者,华图教育依 托行业积淀与技术创新,正全力打造垂直领域的AI核心竞争力。 深耕下沉市场 下沉市场成为非学历职业教育新的增长极。华图山鼎董事长吴正杲敏锐洞察到市场变化:在返回家乡备 考人群中,用户寻求全日制、长周期的备考服务,"近家上课"成为核心诉求。依托全国1000多个网点的 渠道优势,华图教育将成熟教学模 ...
华图山鼎:高举高打抢占AI赛道头部身位
Core Insights - The core viewpoint emphasizes the transformative impact of artificial intelligence (AI) on the education sector, particularly in enhancing training and educational services [1] Company Performance - Huatu Shanding achieved a revenue of 2.464 billion yuan and a net profit of 232 million yuan in the first three quarters of the year, reflecting a year-on-year growth of 15.63% and 127.53% respectively [1] - The company's R&D expenses surged by 160.41% to 145 million yuan, primarily due to increased investments in AI [1] AI Strategy and Product Development - Huatu Shanding has launched a diverse AI product matrix, including 20 new products such as AI interview feedback, AI essay correction, and AI personalized tutoring, positioning itself as a leader in the industry [1][2] - The AI interview feedback product achieved 1 million uses within a month of its launch, with continued monthly growth [2] - The AI essay correction product utilizes proprietary evaluation technology and generative AI to analyze submissions across multiple dimensions, providing personalized feedback [2] AI Technology and Efficiency - The company has successfully implemented AI technology in question bank development, generating over 30,000 high-quality simulated questions at a cost significantly lower than traditional methods [3] - AI-driven question categorization has improved training efficiency by reducing question length by 30% while maintaining semantic integrity [3] Content and Collaboration - High-quality content and human-machine collaboration are identified as key factors for successful AI integration in educational institutions [4] - The company leverages a vast repository of educational data and experiences from over 1 million real students annually to enhance AI product development [4] Competitive Landscape - The AI technology wave is reshaping the competitive landscape, with larger institutions likely to benefit more due to their enhanced productivity [5] - Huatu Shanding's "All in AI" strategy aims to integrate AI across all operational aspects, creating a cohesive system that enhances efficiency and product offerings [5] - The market is expected to see a concentration of market share, with medium-sized institutions facing significant challenges as larger institutions improve productivity and reduce costs [5]