智通财经APP获悉，招商证券发布研报称，教育市场需求端因升学和就业压力呈现强抗周期性，中高 考"黄金十年"与国考报考人数（2025年达341.6万人）持续增长，2026年国考年龄限制放宽将进一步带 来增量。供给端趋向优化，校外培训非学科牌照增速放缓，行业竞争有望缓和，整体盈利能力或提升。 校外培训方面，在"二胎"政策和"龙宝"效应下，2024-2035年将迎来中高考的"黄金十年"，为高中及相关 培训市场提供持续增长的人口基数。2021-2025年我国高考报名人数分别为1078万人、1193万人、1291 万人、1342万人和1335万人，高考报名人数位居高位；公考方面，2020-2025年国家公务员报名人数分 别为139.6万人、157.6万人、212.3万人、259.77万人、303.3万人和341.6万人，分别同比增长1.21%、 12.89%、34.71%、22.36%、16.77%和12.62%。此外，2026年国考报考年龄限制放宽至38岁，预计将为 行业带来增量考生。 供给端：校外培训非学科营利牌照发放增速逐步放缓，头部公考机构开展战略合作 招商证券主要观点如下： 需求端：升学和就业压力驱动的教育需 ...

Core Viewpoint - The company emphasizes its strategic focus on the AI sector, developing a range of AI products to enhance educational training and operational efficiency [1] Group 1: AI Product Development - The company has identified key areas in AI, including AI interview evaluation, AI essay grading, AI personalized tutoring, AI simplified question banks, and AI photo-based question searching [1] - These AI products cover the entire learning scenario of student training, including learning, practice, assessment, and evaluation [1] Group 2: Operational Efficiency - The AI interview evaluation has been scaled for use in teaching, research, and teacher training, significantly improving product delivery efficiency [1] - The implementation of these AI solutions is aimed at reducing costs and increasing operational efficiency [1] Group 3: Market Reach - By the first half of 2025, the company's AI interview evaluation will have reached over 10,000 students across more than 30 provinces and cities nationwide [1]

Group 1: Company Overview and Expansion Plans - The Mogan Mountain base was planned in June 2025 with an initial capacity of 300 people, which expanded to 500 within a month due to high demand [1] - The base currently has a total area of approximately 4,000 square meters, with 13 classrooms and 2 self-study rooms, accommodating 1,370 students, and future plans aim for a total capacity of 1,550 [2] - The company plans to establish over 320 bases nationwide, with a target of launching more than 70 bases in 2025, aiming for an average of one new base per week [4] Group 2: Market Strategy and Product Offerings - The main product for non-degree training is the "Direct Train" program, which integrates resources through a subject-based teaching model, enhancing operational efficiency [5][6] - The company is focusing on high-quality "product + delivery" investments to meet the changing demands of students, particularly in lower-tier cities [3] - The "Direct Train" product is promoted through a three-pronged strategy: new projects will primarily offer this product, existing short-term courses will be replaced, and all branches will transition to this product [9] Group 3: AI Integration and Competitive Positioning - The company has developed a matrix of AI products, including AI interview feedback and personalized tutoring, which are applied across various learning scenarios, significantly improving delivery efficiency [7] - The competitive landscape is shifting towards larger institutions, with the company relying on three core strategies for differentiation: regional operations in lower-tier cities, focus on the "Direct Train" product, and deep integration of AI technology [8] - The company plans to launch a membership-based AI product package in 2026, aimed at expanding brand influence and driving traffic to offline bases [9]

Core Insights - The article highlights Huatu Education's AI strategy, focusing on its product implementation, industry development forecasts, and the company's growth in the non-degree vocational education market [1][2][3] Group 1: AI Strategy and Financial Performance - Huatu Education's revenue for the first three quarters of 2025 reached 2.464 billion yuan, a year-on-year increase of 15.65%, while net profit was 249 million yuan, reflecting a significant growth of 92.48% [1][3] - The company has increased its R&D expenditure by 160.41% to 145 million yuan, primarily to expand its R&D team and solidify its AI strategy [3] Group 2: Market Expansion and Product Development - The company is focusing on the lower-tier market, where there is a demand for full-time, long-cycle preparatory services, and is leveraging its network of over 1,000 locations to enhance service delivery [2] - Huatu Education has developed a product matrix of 20 AI applications covering various learning scenarios, including AI interview feedback and AI essay grading, which have shown significant user engagement and efficiency improvements [4][5] Group 3: Organizational Efficiency and Future Outlook - Approximately 70% of Huatu's employees are utilizing an AI-enabled work platform, resulting in a 35% increase in enrollment conversion rates and over 50% improvement in sales efficiency [6] - The vocational education market in China is projected to exceed 900 billion yuan in 2024 and reach over 1.2 trillion yuan by 2030, with Huatu aiming to increase its market share from 5% to 30% through high-quality offerings and AI tools [6]

Core Insights - Huatu Education held an AI strategy conference, revealing its strategic planning, product achievements, and industry forecasts, focusing on the vast potential of the non-degree vocational education market and the opportunities for industry transformation [1] - The company aims to explore business growth in lower-tier markets, leveraging vertical large models as a technological foundation to reconstruct the delivery model of educational services [1] Financial Performance - In the first three quarters of 2025, Huatu Shanding reported revenue of 2.464 billion yuan, a year-on-year increase of 15.65%, and a net profit of 249 million yuan, reflecting a significant year-on-year growth of 92.48% [3][4] Market Strategy - The lower-tier market is identified as a new growth engine for non-degree vocational education, with a focus on providing full-time, long-cycle preparatory services to users returning to their hometowns [2] - Huatu Education plans to deepen its market presence through three key initiatives: regional operational reform, optimizing product offerings, and enhancing service processes to improve user experience and operational efficiency [2] AI Product Development - Huatu Education has developed a comprehensive AI product matrix, including 20 AI products that cover all learning scenarios from training to assessment, with significant applications in AI interview feedback and essay grading [4][5] - The company has seen a rapid increase in user engagement with its AI products, with monthly usage doubling, indicating strong market demand and product effectiveness [4][5] Data Utilization and Organizational Efficiency - The company emphasizes the importance of high-quality data collection and organization, possessing over 200,000 grading samples and investing significantly in data governance to enhance AI capabilities [5] - AI strategies extend beyond student-facing products to organizational operations, with nearly 70% of employees using AI tools, resulting in a 35% increase in enrollment conversion rates and over 50% improvement in sales efficiency [5] Industry Outlook - The vocational education market in China is projected to exceed 900 billion yuan in 2024, with expectations to surpass 1.2 trillion yuan by 2030, driven by data-driven educational models [6] - Huatu Education anticipates an increase in market concentration, aiming to raise its market share from approximately 5% to 30% by leveraging high-quality curriculum and AI efficiency tools [6]