Key Takeaways Philip Morris' smoke-free shipments rose 11.8%, driving 15.2% revenue growth in Q2 2025.IQOS, ZYN and VEEV fueled smoke-free growth, lifting gross profit by 23.3% year over year.Cigarette shipments fell 1.5% to 155.2B units, but still delivered $6B in quarterly revenues.Philip Morris International Inc.’s (PM) second-quarter 2025 results spotlight the central question for its long-term transformation: Can smoke-free momentum truly outweigh persistent declines in cigarettes? Smoke-free products, ...

Core Insights - Philip Morris International (PM) is leveraging its ILUMA platform to sustain momentum in its heated tobacco unit (HTU) through the latter half of 2025, with adjusted in-market sales growth for HTUs reaching 11.4% in Q2 2025 [1][7] - The company has expanded ILUMA into over 30 markets, significantly enhancing market share and user adoption, particularly in Europe and Japan [2][3] Sales and Market Performance - In Q2 2025, HTU sales increased by 11.4%, with Europe growing by 9.1% and Japan by 7.8%, attributed to the rollout of ILUMA i and new consumable products [1][7] - ILUMA's expansion has led to an increase in IQOS HTU market share by 1.2 percentage points to 10.9% in Europe, with over 20% share in key cities across 12 markets [2][7] Future Growth Projections - PMI anticipates smoke-free product volume growth of 12-14% in 2025, with the ILUMA upgrade cycle expected to support continued double-digit HTU growth [3] - The second half of 2025 will focus on maintaining rollout momentum while navigating competitive and regulatory challenges [3] Competitive Landscape - Turning Point Brands reported a significant increase in Modern Oral sales, reaching $30.1 million, and raised its revenue target for 2025 to $100-$110 million, emphasizing flavor innovation and retail presence [4] Valuation and Earnings Estimates - Philip Morris shares have decreased by 5.7% over the past month, contrasting with the industry's growth of 1.3% [5] - The forward price-to-earnings ratio for PM is 21.17X, higher than the industry average of 15.36X [8] - The Zacks Consensus Estimate for PM's earnings per share for 2025 and 2026 has increased by 4 cents and 7 cents, respectively, to $7.49 and $8.39 [9]

Core Insights - Altria Group, Inc. is experiencing significant growth in its smoke-free product segment, particularly with its oral nicotine pouch brand, on!, which saw a 26.5% increase in shipments year over year, reaching 52.1 million cans, and capturing an 8.7% share of the total oral tobacco category [1][7] - The nicotine pouch segment now constitutes over half of the oral tobacco category, indicating a shift in consumer preferences away from traditional moist smokeless tobacco [1] - Altria's oral tobacco segment reported a 10.9% increase in adjusted operating income, with margins expanding to 68.7%, despite a 10.2% decline in domestic cigarette shipments [2][3][7] Market Competition - Philip Morris International is aggressively expanding its smoke-free portfolio, with a 17.3% organic growth in smoke-free net revenues, driven by a 26% increase in ZYN U.S. offtake and a 65% rise in international pouch volumes [4] - Turning Point Brands is also making strides in the modern oral nicotine market, with white pouch sales growing nearly 10 times year over year, prompting an increase in full-year guidance to $80-$95 million [5] Stock Performance and Valuation - Altria's shares have increased by 3.8% over the past month, contrasting with a 1.6% decline in the industry [6] - The company is currently trading at a forward price-to-earnings ratio of 11.4X, which is lower than the industry's average of 14.9X [9] - The Zacks Consensus Estimate for Altria's earnings per share for 2025 and 2026 has risen by 2 cents each, now projected at $5.39 and $5.55 respectively [10]

Key Takeaways PM's smoke-free business made up 41% of net revenues and more than 42% of gross profit in Q2 2025.IQOS saw 11.4% global sales growth, with notable market share gains in Japan and Europe.ZYN posted 26% U.S. growth in Q2 and 43% global shipment growth, led by strong U.S. demand.Philip Morris International’s (PM) smoke-free business is gaining scale, and the performance of its flagship products, IQOS and ZYN, is central to this trajectory. In the second quarter of 2025, the company’s smoke-free b ...

Core Insights - Philip Morris International (PM) raised its 2025 earnings per share (EPS) guidance to $7.43-$7.56, reflecting strong second-quarter performance driven by smoke-free products, indicating a year-over-year growth of 13-15% [1][10] Financial Performance - In Q2 2025, smoke-free net revenues increased by 15.2% year over year, with gross profit for this segment rising over 23%, contributing 41% to total net revenues and 42% to gross profit [2][10] - Adjusted operating income grew by 16.1% in the quarter, outpacing revenue gains, attributed to strong pricing, improved scale efficiencies, and a favorable category mix towards higher-margin smoke-free products [4][10] Product Performance - The multi-category smoke-free platform showed broad-based growth, with IQOS heated tobacco units' adjusted in-market sales rising by 11.4%, supported by global expansion and recovery in European markets [3] - ZYN experienced a significant rebound, with U.S. consumer offtake increasing by 26% in the quarter and 36% in June, driven by better in-store availability and renewed commercial activity [3] Market Strategy - The raised EPS guidance indicates management's confidence in the sustainability of recent smoke-free category growth, suggesting that the multi-category strategy is gaining traction faster than anticipated [5] Competitive Landscape - Altria Group's "on!" nicotine pouch brand saw an 18% increase in shipment volume, while Turning Point Brands reported nearly tenfold growth in modern oral nicotine pouch sales, contributing $22.3 million in revenues [6][7][8] Valuation Metrics - Philip Morris shares have declined by 10.2% in the past month, compared to the industry's decline of 2.2% [9] - The company trades at a forward price-to-earnings ratio of 20.16X, higher than the industry's average of 14.67X [12] - The Zacks Consensus Estimate for PM's earnings implies year-over-year growth of 14.2% for 2025 and 11.9% for 2026 [13]

Core Insights - Altria Group's on! nicotine pouch brand is experiencing significant growth, with shipments increasing by 18% to 39.3 million cans in Q1 2025, contrasting with declines in traditional brands [1][8] - The on! brand now holds an 8.8% share of the total oral tobacco market and a 17.9% share of the nicotine pouch segment, despite rising competition [2][8] - Helix, the manufacturer of on!, has successfully increased brand awareness to over 60% through its "It's On!" campaign, enhancing consumer loyalty [3][8] Market Performance - Philip Morris International's ZYN brand leads the nicotine pouch category, shipping over 200 million cans in Q1 2025, a 63% increase year over year, maintaining over 70% of category value [5] - Turning Point Brands reported a nearly tenfold increase in modern oral revenues to $22.3 million in Q1 2025, raising its full-year nicotine pouch sales forecast to $80-$95 million [6] Valuation and Earnings Estimates - Altria's shares have declined by 2.6% in the past month, while the industry saw a smaller decline of 0.8% [7] - The forward price-to-earnings ratio for Altria is 10.8X, lower than the industry's average of 15.21X [10] - Zacks Consensus Estimates indicate year-over-year earnings growth of 4.9% for 2025 and 3.1% for 2026 [11]

Core Insights - Altria Group, Inc. is focusing on its oral nicotine pouch brand on! to enhance its presence in the smoke-free category, achieving over 18% shipment growth in Q1 2025 and increasing its market share to 8.8% [1][7] - The brand on! has captured 17.9% of the nicotine pouch segment, reflecting its strength despite competitive pressures and rising prices [1][7] - Strategic investments, particularly the "It's On!" marketing campaign, have significantly boosted consumer awareness, now exceeding 60% [2] Company Performance - Altria's shipment growth for on! is attributed to effective marketing and the upcoming launch of on! PLUS, targeting a key demographic for expansion [2][3] - The company is well-positioned for future growth through disciplined pricing strategies, brand equity, and planned innovations [3] - Altria's stock has gained 1.5% over the past month, contrasting with a 0.2% decline in the industry [6] Peer Comparison - Philip Morris continues to lead the nicotine pouch market with ZYN, reporting a 63% year-over-year increase in shipments, reaching over 200 million cans in Q1 2025 [4] - Turning Point Brands is also gaining traction with its modern oral products, forecasting nearly 10x year-over-year growth and expanding its sales force [5] Valuation and Earnings Estimates - Altria trades at a forward price-to-earnings ratio of 10.84X, below the industry average of 15.11X [8] - The Zacks Consensus Estimate indicates year-over-year earnings growth of 4.9% for 2025 and 3.3% for 2026 [9]

Core Insights - Philip Morris International (PM) is significantly advancing its smoke-free product portfolio, which contributed 44% of total gross profit in Q1 2025, marking a pivotal shift from combustible tobacco [1][8] - The gross margin for smoke-free products exceeded 70%, surpassing that of combustible products by over 5 percentage points in the same quarter [1][8] - Smoke-free gross profit increased by more than 33% year-over-year, indicating strong operating leverage and outpacing volume growth [3][8] Smoke-Free Product Performance - The growth in smoke-free products is attributed to strong pricing, favorable product mix, and rising demand for brands like IQOS, ZYN, and VEEV [2] - ZYN has been a key driver of margin expansion, benefiting from strong pricing and profitability per can [2] - Manufacturing efficiencies and productivity gains, particularly in IQOS, have contributed to the overall performance, despite an increase in SG&A expenses due to investments in smoke-free infrastructure [3] Competitive Landscape - Altria Group, Inc. (MO) reported an 18% volume growth in its oral nicotine brand, on!, but its smoke-free profit share remains modest with a 69.2% adjusted operating income margin [5] - Turning Point Brands, Inc. (TPB) is rapidly expanding its modern oral nicotine portfolio, achieving nearly 10x year-over-year sales growth, although its gross margin declined by 220 basis points due to upfront investments and rising logistics costs [6] Financial Performance and Valuation - PM's shares have decreased by 1.9% over the past month, compared to a 0.1% decline in the industry [7] - The company trades at a forward price-to-earnings ratio of 22.25X, higher than the industry average of 15.11X [9] - Zacks Consensus Estimates project year-over-year earnings growth of 13.7% for 2025 and 11.7% for 2026 [10]