Core Insights - The 2026 Consumer Electronics Show (CES) highlights the automotive electronics sector, showcasing advancements in AI applications across various automotive domains, including smart driving assistance and intelligent cockpit experiences [1][2] - AI remains a central theme at CES 2026, driving breakthroughs in autonomous driving and industrial automation, reshaping lifestyles and work environments [1] Automotive Technology Showcase - Automakers focus on demonstrating technological roadmaps and electronic architectures rather than just vehicle models at CES [2] - Geely introduced its AI 2.0 technology system, which integrates various domains such as intelligent driving and cockpit systems, enhancing collaboration among different AI agents [3] - BMW showcased its AI-driven personal assistant integrated with Amazon's "Alexa+", allowing intuitive interaction between passengers and vehicles [3] Advanced Driver Assistance Systems (ADAS) - The popularity of advanced driver assistance systems remains strong, with many exhibitors presenting the latest developments in this field [7] - Nvidia's CEO unveiled the Alpamayo series of open-source AI models, which include advanced reasoning and simulation capabilities [7] - Geely and Qianli Technology launched the G-ASD brand, a high-capacity driving assistance solution covering levels from L2 to L4 [8] Robotics Integration - Human-like robots are transitioning from novelty to practical applications, with companies like Hyundai showcasing production versions of robots capable of performing real tasks [10][11] - Hyundai plans to integrate its Atlas robot into its global production network, starting with simple tasks and expanding to more complex operations by 2030 [11] - Companies are increasingly investing in robotics, with a focus on enhancing capabilities in various sectors, including automotive and smart devices [10][11]

Core Insights - Chinese automakers are redefining the future of the automotive industry at CES, shifting focus from hardware to AI models and advanced driving architectures [1] - The competition is now centered around software capabilities and supply chain integration, marking a significant transition from manufacturing to standard-setting [1][11] Group 1: Technological Advancements - Geely introduced its "Universal AI 2.0" system, featuring the World Action Model (WAM), which enhances the vehicle's intelligence through a layered design [2] - WAM allows for a complete intelligent feedback loop, enabling continuous evolution in automotive intelligence [2] - Geely's strategy has led to a 20%-30% reduction in project numbers while enhancing quality, indicating a focus on efficiency [3] Group 2: Strategic Integration - Geely's brands, including Zeekr and Lynk & Co, have unified their driving software under the "G-ASD" system, promoting technology sharing across models [3] - This integration allows for rapid deployment of advanced technologies, such as the Thor-U chip, across different vehicle brands [3] - Great Wall Motors is pursuing a dual strategy of mechanical and intelligent advancements, showcasing its Hi4-Z hybrid architecture to address consumer concerns about range and energy consumption [4] Group 3: Supply Chain and Market Positioning - Chinese supply chain companies are demonstrating their production capabilities, with Leap Motor showcasing its aggressive electronic architecture strategy [5] - Black Sesame Intelligence presented its A2000 autonomous driving chip, targeting the L2+/L3 market, while other companies displayed advancements in lidar technology [6] - The automotive industry is expected to undergo significant changes, with a shift from funding and qualifications to AI model integration as the new entry barrier [7] Group 4: Future Industry Dynamics - The high costs associated with advanced driving technologies are leading to a consolidation trend, where only a few major players will dominate the market [9] - Companies unable to develop large models or afford high-performance chips may face significant challenges, leading to potential market exits [9] - The transition from "software-defined vehicles" to "AI-defined vehicles" will fundamentally alter the automotive business model, emphasizing AI capabilities over traditional hardware metrics [10][11]

Core Insights - Great Wall Motors is one of the first domestic brands to officially announce participation in CES 2026, aiming to enhance its global brand recognition and communication [4][28] - The company plans to showcase its latest products and technologies at CES 2026, including the new WEY models and advanced technologies such as Hi4, V8 engines, hydrogen fuel power, and ASL 2.0 [6][30] Product Highlights - The WEY brand's new models, including the Blue Mountain and High Mountain 9, are positioned as the core of Great Wall's technology output at CES 2026, emphasizing China's strength in automotive intelligence [8][32] - The Blue Mountain features the industry-leading VLA visual language behavior model, enabling defensive driving, blind spot risk prediction, and voice command control, even in low visibility conditions [10][34] - The High Mountain series redefines high-end travel standards with a dedicated platform for new energy MPVs, offering a high "usable area rate" of 61.1% and versatile interior configurations [10][34] Technological Innovations - Great Wall's participation in CES 2026 is not just about showcasing products but also about breaking stereotypes of Chinese automobiles in international markets through technology and ecosystem exports [14][40] - The Hi4 intelligent four-wheel drive hybrid technology and hydrogen fuel systems demonstrate the company's commitment to diverse new energy solutions [14][38] - The ASL 2.0 upgrade transforms vehicles from "smart tools" to "AI agents," enhancing the potential for various travel scenarios [14][38] Global Market Strategy - As of June 2025, Great Wall Motors has established sales channels in over 170 countries and regions, with more than 1,400 sales outlets, indicating a solid foundation in international markets [17][41] - In November 2025, the company's overseas sales reached 57,309 units, a 32.7% year-on-year increase, accounting for 43.02% of total sales for that month [17][41] - The strategy of "technology export" and "ecosystem export" is seen as more impactful than mere product export, aiming to leave a lasting impression on global consumers [14][40] Event Significance - CES 2026 is viewed as a critical milestone in Great Wall's globalization journey, allowing the company to engage directly with global users and industry partners [20][44] - The event will provide insights into the latest trends in intelligence and electrification, driving the evolution of products and technologies [20][44]