记者在现场看到，本次车展，魏牌全新高山家族、全新蓝山、新摩卡Hi4三大"明星车型"悉数亮相。 作为魏牌面向中产家庭打造的高端新能源MPV车型，全新高山一车三款，满足多元出行场景和用户需 求。同时，全新高山家族还全系标配了长城第三代Coffee Pilot Ultra（以下简称"CP Ultra"）辅助驾驶系 统、Hi4性能版智能四驱电混技术，主被动配置全部拉满，致力从空间、舒适、智能、性能、安全五大 维度，打造国产新能源MPV价值标杆。作为魏牌面向主流年轻家庭用户打造的全场景NOA智慧旗舰 SUV，全新蓝山同样搭载CP Ultra辅助驾驶系统。 据了解，目前该系统已累计护航2.43亿公里，渗透率高达96.7%，AEB自动紧急制动功能已帮助用户规 避9.4万次潜在碰撞风险。 《中国经营报》记者在现场注意到，魏牌宣布长城旗下首款搭载VLA辅助驾驶大模型方案的全新一代 辅助驾驶系统Coffee Pilot Master（以下简称"CP Master"）将"首搭"魏牌车型。同时，发布会上，魏牌 CEO冯复之宣布魏牌焕新计划全面开启，将从价值、形象、体验、服务四大维度推动品牌持续向上。 长城汽车VLA辅助驾驶大模型即将 ...

Core Insights - The 2025 Guangzhou Auto Show has commenced, with Weipai's CEO Feng Fuzhi announcing the launch of the Weipai Renewal Plan, focusing on value, image, experience, and service to enhance the brand [1] - The Longhua VLA assisted driving model was officially unveiled, with Longhua's CTO Wu Huixiao announcing that the new generation of the assisted driving system, CP Master, will first be equipped in Weipai vehicles [1] - Weipai showcased three new models: the new Gaoshan family, the new Lanshan, and the new Mocha Hi4 during the auto show [1] - Official data indicates that Weipai's monthly sales have consistently exceeded 10,000 units since the beginning of 2025, with cumulative sales from January to October surpassing 82,000 units, representing a year-on-year growth of 200% [1] - From 2021 to the present, Weipai's transaction average price (TP) has steadily increased, maintaining a leading position in the market [1]

Core Viewpoint - The Chinese automotive industry is facing significant challenges due to prolonged price wars, leading to a decline in profitability and potential risks for companies and suppliers [1][3][6]. Group 1: Industry Challenges - The automotive price war initiated by Tesla in January 2023 has lasted nearly 900 days, resulting in a situation where brands are experiencing revenue growth without profit [1][3]. - The profit margin in China's automotive manufacturing has decreased from 7.8% in 2017 to 5.0% in 2023, with projections of further decline to 4.4% in 2024 [3]. - The financial health of suppliers is deteriorating due to excessive price-cutting demands from automotive companies, leading to a risk of supply chain disruptions [6][7]. Group 2: Company Performance - Great Wall Motors reported a revenue of 202.195 billion yuan in 2024, a year-on-year increase of 16.73%, and a net profit of 12.692 billion yuan, up 80.73% [4]. - The company has maintained a strong cash flow, with net cash flow from operating activities reaching 27.783 billion yuan, a 56.49% increase year-on-year [4]. - Great Wall Motors has invested over 10.4 billion yuan in R&D in 2024, representing 5.2% of its sales, and has consistently ranked first in patent filings in the automotive sector in China [5]. Group 3: Quality and Safety Focus - Great Wall Motors emphasizes a high standard quality management system, ensuring rigorous oversight from supply chain management to manufacturing processes [8][11]. - The company has invested in advanced testing facilities to enhance vehicle safety and performance, achieving multiple safety certifications for its models [8][11]. - The commitment to quality is reflected in the company's approach to product development, which prioritizes safety and reliability over rapid production timelines [7][11]. Group 4: Industry Outlook - The automotive industry is undergoing a transformation from a "large and scattered" model to one of "strong collaboration," but challenges remain in efficiency and cost management [2]. - The industry is witnessing a trend of excessive marketing and unrealistic expectations regarding product capabilities, which could lead to consumer dissatisfaction and safety issues [10][12]. - There is a call for adherence to ethical business practices and a focus on sustainable development to ensure the long-term health of the automotive sector [9][12].

Group 1 - The 2025 Great Wall Motors Smart Factory Half Marathon was held on May 11, marking the fifth edition of this brand IP event, which is unique in that it takes place within a factory setting [2] - Participants ran through key production areas including stamping, welding, and assembly workshops, showcasing the company's commitment to innovation and community engagement [2] - Great Wall Motors presented two major product clusters: "Tech Life" and "Off-Road Heavy Machinery," featuring various models such as the new WEY brand vehicles and the Tank series [2] Group 2 - Great Wall Motors has a research and development team of 23,000 personnel and has invested over 10 billion yuan in R&D for three consecutive years, emphasizing its commitment to quality and innovation [3] - The company operates several advanced laboratories, including a high-altitude lab and an intelligent interaction lab, ensuring rigorous quality control throughout the manufacturing process [3] - Great Wall Motors has expanded its market reach to over 170 countries and regions, with a global user base exceeding 15 million, and aims to maintain high-quality operations and market share through a comprehensive global strategy [3]

Core Viewpoint - The event is a unique half marathon held at Great Wall Motors' smart factory, combining industrial aesthetics, human warmth, and technological innovation, showcasing the company's commitment to social responsibility and long-term vision [1][4]. Group 1: Event Details - The half marathon is the only one in China that takes place inside a factory, with participants running through stamping, welding, and assembly workshops [4]. - The event coincides with Mother's Day, themed "Running with Mom," featuring various activities centered around maternal love [4][6]. Group 2: Product and Technology Showcase - Great Wall Motors presented two product clusters: "Tech Life" and "Off-road Heavy Machinery," highlighting their advanced intelligent technology and off-road capabilities [7]. - The company showcased its self-developed 4.0T V8 engine, marking a significant breakthrough in China's automotive engine technology, along with a unique powertrain for its motorcycles [10]. Group 3: Company Philosophy and Market Presence - Great Wall Motors emphasizes maintaining a steady pace and direction in its operations, reflecting its commitment to high-quality manufacturing and market share growth over 35 years [10]. - The company has expanded its reach to over 170 countries and regions, with more than 15 million global users [10].

Core Insights - Great Wall Motors (GWM) showcased nearly 40 models across six brands at the 2025 Shanghai International Auto Show, emphasizing its leadership in smart technology, hardcore off-roading, and globalization [1][3] - The company introduced a new brand logo, with the English abbreviation GWM representing "Great Wall Motor" and symbolizing the brand spirit "Go with more" [1] Product Highlights - The Haval second-generation Xiaolong MAX received 16,368 orders within 24 hours of its launch [3] - The Haval Menglong features a design philosophy that balances aesthetics and practicality, while the Ora Lightning Cat Travel Edition is equipped with laser radar for advanced driving assistance [3] - The Wey brand's new Gaoshan model achieved over 7,848 pre-orders in 24 hours, featuring the Hi4 performance version and Coffee Pilot Ultra driving assistance system [3] - The Tank 300 Huke version is designed for extreme off-road scenarios, and the Shanhai Pao Hi4-T is globally pre-sold starting at 228,800 yuan [3] - The Long Wall Soul Motorcycle S2000GL "Tengyun Ruishi" limited edition was globally unveiled, featuring an 8-cylinder horizontally opposed engine [3] Technological Advancements - GWM has been proactive in smart technology since 2011, establishing the Jiuzhou Supercomputing Center and launching the end-to-end intelligent driving model SEE [5] - The new Coffee Pilot Ultra driving assistance system offers full-scene coverage without high-precision maps, while the Coffee OS 3 smart space system enhances user experience [5] - The Hi4-T architecture integrates strong off-road capabilities with new energy, and the Hi4-Z architecture features 2.0T/3.0T engines with the shortest transmission globally [5] - GWM's self-developed 4.0T V8 engine, 3.0T V6 powertrain, and the motorcycle's 8-cylinder engine were also showcased, highlighting the company's technological accumulation [5]

Core Insights - Great Wall Motors has reported impressive annual results for 2024, with revenue reaching 202.195 billion yuan, a year-on-year increase of 16.73%, and net profit of 12.692 billion yuan, up 80.73% [2][4] - The company emphasizes quality as the foundation for high-quality development, achieving multiple historical highs in various financial metrics [4][5] Financial Performance - Revenue: 202.195 billion yuan, up 16.73% year-on-year [2] - Net Profit: 12.692 billion yuan, up 80.73% year-on-year [2] - Non-recurring net profit: 9.735 billion yuan, up 101.4% year-on-year [2] - Gross Profit: 39.449 billion yuan, up 25.47% year-on-year [4] - Gross Margin: 19.51%, an increase of 1.36 percentage points [4] - Single Vehicle Revenue: 163,800 yuan, an increase of 23,000 yuan [4] - Single Vehicle Net Profit: 10,300 yuan, an increase of 4,600 yuan [4] - Cash Flow from Operating Activities: 27.783 billion yuan, up 56.49% year-on-year [4] - New Energy Vehicle Sales: 322,200 units, up 25.65% year-on-year [4] - Overseas Sales: 454,100 units, up 44.61% year-on-year [4] Quality and Innovation - Great Wall Motors has invested in advanced testing facilities to enhance product performance and quality control [5][6] - The company has received multiple safety certifications, including C-NCAP five-star ratings for several models [5] - The company has maintained a strong focus on quality, which has been recognized in various industry forums [5][6] Strategic Focus - Great Wall Motors has identified three strategic pillars: intelligence, off-road capability, and globalization [7] - The company has made significant advancements in intelligent driving technology and has launched new models equipped with these systems [7][9] - In the off-road segment, Great Wall Motors leads the market and continues to innovate with new models [7] - The company has established a global presence with over 14 million users and extensive overseas sales channels [8] Research and Development - Great Wall Motors has consistently invested over 10 billion yuan in R&D annually, employing 23,000 R&D personnel [9] - The company is expanding into new categories, including motorcycles and commercial vehicles, with innovative technologies [9] Long-term Vision - The company aims to balance quality and profitability, focusing on sustainable development and user satisfaction [10] - Great Wall Motors is committed to long-term strategies that prioritize quality over mere scale expansion [10]