36氪获悉，长城汽车携魏牌高山9、坦克500 Hi4-T智享版等4款车型亮相CES 2026，还展示了多项前沿 技术。在智能化技术层面，长城汽车发布ASL——空间与语言智能体，以3D视角感知世界的智能体， 覆盖车内外场景。2026年，长城汽车旗下更多车型将搭载VLA大模型，同时长城汽车也会将高阶智能 辅助驾驶拓展到更多中端车型。 ...

拉斯维加斯2026CES长城展台前，人流渐密。 一位来自德国的科技博主在体验完长城汽车（601633）Hi4-Z混动架构的模拟演示后，没有立刻离开， 而是转身走向一旁的品鉴区，端起一杯冒着热气的中国高山咖啡，细细品尝。他旁边，一位美国汽车行 业的记者正在向工程师追问都江堰水利工程的技术细节。 这是2026年CES首日，长城汽车展台上的寻常一幕。在这个被称为"全球科技春晚"的舞台上，中国汽车 品牌正在尝试一种新的叙事：不单是展示产品，更是传递一种可感知、可品味、可对话的文明深度。 一、CES：不只是展台，更是中国车企的"必修课" CES是什么？ 对普通消费者而言，它是每年一月科技趋势的预告片；对行业而言，它是硬实力的校验场、软实力的放 大镜。而对于志在全球的中国汽车品牌来说，CES更是一堂无法缺席的"必修课"。 "闭门造车肯定不行，走出去交流是非常必要的！"长城汽车董事长魏总这样说道。内部一位负责全球化 传播的人士坦言，"全球化不是选择题，而是生存题。而来CES，就是向全球最顶尖的同行、媒体、用 户交一份期中答卷。" 这份答卷的难度不言而喻。CES汇聚了全球目光，任何细节都会被置于放大镜下审视。但长城选择前 来 ...

Core Insights - The 2026 Consumer Electronics Show (CES) highlights the automotive electronics sector, showcasing advancements in AI applications across various automotive domains, including smart driving assistance and intelligent cockpit experiences [1][2] - AI remains a central theme at CES 2026, driving breakthroughs in autonomous driving and industrial automation, reshaping lifestyles and work environments [1] Automotive Technology Showcase - Automakers focus on demonstrating technological roadmaps and electronic architectures rather than just vehicle models at CES [2] - Geely introduced its AI 2.0 technology system, which integrates various domains such as intelligent driving and cockpit systems, enhancing collaboration among different AI agents [3] - BMW showcased its AI-driven personal assistant integrated with Amazon's "Alexa+", allowing intuitive interaction between passengers and vehicles [3] Advanced Driver Assistance Systems (ADAS) - The popularity of advanced driver assistance systems remains strong, with many exhibitors presenting the latest developments in this field [7] - Nvidia's CEO unveiled the Alpamayo series of open-source AI models, which include advanced reasoning and simulation capabilities [7] - Geely and Qianli Technology launched the G-ASD brand, a high-capacity driving assistance solution covering levels from L2 to L4 [8] Robotics Integration - Human-like robots are transitioning from novelty to practical applications, with companies like Hyundai showcasing production versions of robots capable of performing real tasks [10][11] - Hyundai plans to integrate its Atlas robot into its global production network, starting with simple tasks and expanding to more complex operations by 2030 [11] - Companies are increasingly investing in robotics, with a focus on enhancing capabilities in various sectors, including automotive and smart devices [10][11]

长城汽车是最早官宣参加CES2026的国产品牌之一，在此之前，长城汽车董事长魏建军就在社交平台表示：「坦率地说，目前我们在全球的品牌知名度和 认知度，还有很大的提升空间，所以一定要真诚地沟通和学习。」 截图：微博@魏建军 可以预见，长城汽车将在CES2026期间集中展示其最新产品与技术，并以开放姿态向全球观众全面分享，借此深化与国际市场的交流与合作。 值得关注的是，在CES2026正式开幕前（北京时间1月5日），长城汽车便已提前公布了参展阵容，涵盖了魏牌全新蓝山、魏牌高山9、全新坦克500、灵魂 摩托巡航版等多款核心产品，以及Hi4技术、V8发动机、氢燃料动力和ASL 2.0等多项前沿技术。 雷科技AI硬件组 | 编辑：小鹰同学 | 监制：罗超 魏牌全新蓝山的优势，在于搭载了行业领先的VLA视觉语言行为大模型。电车通之前便体验过魏牌全新蓝山的VLA技术，不仅能够做到防御性驾驶和盲 区风险预判，还能语音指令控车，甚至在雨雾、昏暗等低能见度场景下，也能通过多个传感器精准识别路况，快速制定避让或减速方案。 如果说蓝山代表了魏牌在智能驾驶领域的突破，那么高山系列则以全球首个新能源高端MPV专属平台，重新定义了高端出行 ...

Core Insights - The launch of the Gao Shan 7 MPV by Wei brand aims to address the traditional MPV issues of being "heavy" and "slow" by incorporating Hi4 intelligent electric hybrid four-wheel drive and advanced driver assistance systems [1] - The Gao Shan series completes Wei brand's coverage of the MPV market, targeting different consumer segments from flagship to entry-level family users [1] - Despite initial order success, the market response for Gao Shan 7 has been lukewarm, with a minor price adjustment of 4,000 yuan failing to significantly attract buyers compared to the more popular Gao Shan 8 [1][2] Product Positioning - Gao Shan 9 is positioned as a flagship model suitable for both business and family use, Gao Shan 8 is designed for large families, while Gao Shan 7 focuses on young family users [1] - The Gao Shan series has shown strong market competitiveness, with Gao Shan sales reaching 7,768 units in September, a 55% month-on-month increase, making it the second best-selling MPV after Toyota Sienna [2] Sales Performance - Wei brand's sales from January to September reached 63,600 units, a year-on-year increase of 96.35%, significantly outpacing other brands like Tank and Haval [2] - Despite impressive growth, Wei brand's sales volume is still less than one-eighth of Haval's, which sold 528,500 units in the same period [2] Strategic Importance - Wei brand's growth is strategically significant for Great Wall Motors, as it aims to enhance the company's overall electric vehicle sales, which currently lag behind competitors like Geely [2] - Great Wall's total electric vehicle sales for the first nine months of the year were 278,500 units, with a penetration rate of 30%, compared to Geely's 1,167,800 units and a penetration rate of 53.8% [2] Channel Strategy - Wei brand is focusing on a direct-to-consumer (DTC) model to reshape the car buying experience, emphasizing the importance of direct brand-user connections [3] - The core objective is to effectively communicate Great Wall's technological advancements and brand value to consumers [3]

Core Insights - The Great Wall Motor's WEY brand has launched the Gaoshan 7, a plug-in hybrid MPV priced at 255,800 yuan, which the CEO claims surpasses Toyota's Alphard in terms of configuration and luxury at a significantly lower price point [2][3] - The Gaoshan series, including Gaoshan 8 and Gaoshan 9, targets different consumer segments, with Gaoshan 7 aimed at young families, emphasizing flexibility, intelligence, and spaciousness [2][3] - The Gaoshan 7 has achieved significant sales success, topping the domestic MPV sales chart in September with 8,560 units sold, indicating strong market demand [2][4] Product Highlights - The Gaoshan 7 features a powerful intelligent four-wheel drive system with a maximum power of 337 kW, achieving 0-100 km/h in 5.7 seconds, and offers a comprehensive range of 945 km [3] - It boasts a compact turning radius of 5.6 meters, making it one of the most maneuverable MPVs in its price range [3] - The vehicle is equipped with advanced technology, including standard lidar, a Coffee Pilot Ultra driving assistance system, and extensive safety features [3] Market Context - The domestic MPV market has seen a growth of 3.8% year-on-year, with a total of 782,000 units sold from January to September, despite a decline in sales in August and September [4] - The competition in the MPV market is intensifying, with new models from brands like Buick and Xpeng entering the fray, positioning the Gaoshan 7 to compete against mid-to-high-end models [5] - Great Wall Motor is focusing on enhancing the WEY brand's market presence through a dedicated direct sales network, with plans to expand from 430 to 600 stores by the end of the year [5][6] Sales Performance - WEY brand's sales reached 11,000 units in September 2025, marking a 63.23% year-on-year increase, with a cumulative sales figure of 63,600 units from January to September, reflecting a 96.35% growth [6]

Core Insights - The launch of the new MPV model, Gaoshan 7, by Great Wall Motors' Wey brand, is aimed at the family travel market with a starting price of 285,800 yuan [1] - Gaoshan 7 features a spacious interior with a length of 5050 mm and a focus on comfort for multiple passengers, being the first MPV under 300,000 yuan to include laser radar and rear entertainment screens as standard [1] - The vehicle is equipped with advanced driving assistance systems and boasts impressive performance metrics, including a maximum power of 337 kW and a 0-100 km/h acceleration time of 5.7 seconds [1] Product Positioning - The Gaoshan series now covers various sizes of MPVs, with Gaoshan 9 targeting commercial use, Gaoshan 8 for larger families, and Gaoshan 7 focusing on young family users [2] - Since its launch in May, the Gaoshan family has received over 40,000 orders, with Gaoshan 7 contributing to the brand's leading position in MPV sales in September [2] Service Network Expansion - Wey brand has established over 500 service outlets in more than 110 cities and plans to expand its direct service coverage to 200 cities by early next year [2] - The brand has set up 35 support stations along popular driving routes in western China, providing remote rescue services for users [2] Market Impact - The introduction of Gaoshan 7 is expected to further segment the Chinese family MPV market, testing consumer recognition of the value of domestic high-end family MPVs [2]

Core Insights - The launch of the Wei brand's Gaoshan 7 on October 15, priced at 285,800 yuan, completes the Gaoshan family lineup, which includes Gaoshan 8 and 9, targeting diverse family transportation needs in the MPV market [1][6] - The MPV market is becoming increasingly competitive due to the relaxation of the two-child and three-child policies, attracting major automotive companies [4] - The Gaoshan family has achieved significant sales success, with over 40,000 orders and 30,000 deliveries since the launch of Gaoshan 8 and 9 in May, leading the national MPV sales rankings [6] Product Features - Gaoshan 7 is designed for young families, featuring a compact size of 5,050 mm in length while providing 3,468 mm of effective interior space, along with comfort features like a flat floor and spacious seating arrangements [8] - The vehicle includes advanced smart features such as the Coffee Pilot Ultra driver assistance system, supporting full-scene parking assistance and a luxurious in-car experience with 23 speakers and a 5D viewing mode [8] - Performance-wise, Gaoshan 7 boasts a maximum power of 337 kW, a 0-100 km/h acceleration time of 5.7 seconds, and a comprehensive range of 945 km, along with a minimum turning radius of 5.6 meters [10] Safety and Service - The vehicle adheres to high safety standards, utilizing 81.96% high-strength steel and achieving full marks in the "China Electric Vehicle Fire Safety Index" [10] - The Wei brand has expanded its service network to over 110 cities with more than 500 service outlets and plans to cover over 200 cities by early next year, ensuring timely assistance for users [10][12] - The commitment to user service is emphasized by the establishment of 35 support stations in challenging driving areas, promising rapid rescue response times [10][12]

Core Insights - The launch of the Wei brand's Gaoshan 7 MPV targets the growing family MPV market, with a price of 285,800 yuan, filling a gap in the entry-level large MPV segment [1] - The Gaoshan series now includes three product lines: Gaoshan 7 for young families, Gaoshan 8 for larger families, and Gaoshan 9 for both business and family use [1][5] - The MPV market is shifting from a business-oriented focus to a family-first approach, with family MPVs expected to account for 58% of sales by 2025 [1][4] Product Strategy - Gaoshan 7 features a single SKU strategy, simplifying user choices and significantly reducing production costs and inventory pressure [2] - The vehicle is equipped with a Hi4 performance version intelligent four-wheel drive hybrid system, offering a combined power of 337 kW and a 0-100 km/h acceleration time of 5.7 seconds [2] - Gaoshan 7 is the only large MPV under 300,000 yuan to come standard with laser radar and rear entertainment screens, enhancing its competitive edge [2] Sales Performance - Wei brand's sales reached 11,000 units in September, maintaining a monthly sales figure above 10,000 units, with a cumulative sales of 63,600 units from January to September, reflecting a year-on-year increase of 96.35% [2] - The Gaoshan family has achieved over 40,000 orders since its launch in May, with more than 30,000 units delivered, leading the national MPV sales rankings [2] Market Dynamics - The MPV market is undergoing significant changes, with total sales reaching 500,000 units in the first half of 2025, a 13% year-on-year increase, and a 66.5% penetration rate for new energy MPVs [4] - Plug-in hybrid models dominate the new energy MPV market, accounting for 42.8% of sales, while pure electric models represent 22.8% [4] - The competition in the MPV market is intensifying, with some models priced below 200,000 yuan and large SUVs encroaching on the MPV market, indicating a shift from a blue ocean to a red ocean market [4] Brand Positioning - Wei brand has established dual flagship product lines: the Blue Mountain SUV series and the Gaoshan MPV series, aiming to enhance its presence in the luxury market [5] - The completion of the Gaoshan family product layout positions Wei brand to secure a strong foothold in the increasingly competitive new energy MPV market [5]

Core Viewpoint - The launch of the Wei brand Gaoshan 7 marks a significant step in the family MPV market, emphasizing a "mobile living room" concept that caters to the diverse needs of family users, ensuring comfort and space for everyone [1][18]. Pricing and Promotions - The official price of the Gaoshan 7 is set at 285,800 yuan, accompanied by attractive promotional offers including a 5,000 yuan discount on an 8,000 yuan down payment, up to 12,000 yuan in trade-in subsidies, and a lifetime free access to city and highway NOA features valued at 26,000 yuan [3]. Product Positioning and Features - Gaoshan 7 is uniquely positioned in the global MPV market, inheriting luxury configurations from its predecessors, Gaoshan 8 and 9, while offering a more compact size suitable for urban driving [5]. - The vehicle features a spacious interior with a length of 5,050 mm and an effective interior space of 3,468 mm, providing a high degree of flexibility in space layout [8]. - It is equipped with advanced technology, including a Coffee Pilot Ultra driver assistance system, 23 speakers, and a 12.5L smart refrigerator, transforming the vehicle into a "mobile living room" [8]. Performance and Safety - Gaoshan 7 boasts a minimum turning radius of 5.6 meters, addressing concerns about MPV maneuverability in tight spaces [10]. - The vehicle is the only MPV to come standard with intelligent four-wheel drive, featuring a maximum power of 337 kW and a 0-100 km/h acceleration time of 5.7 seconds, alongside a comprehensive range of 945 km [11]. - Safety features include a body made of 81.96% high-strength steel and compliance with upcoming safety standards, ensuring robust protection for all passengers [13]. Market Performance and User Engagement - Since the launch of Gaoshan 8 and 9 in May, the Gaoshan family has received over 40,000 orders, with cumulative deliveries surpassing 30,000 units, establishing a strong market presence [7]. - The company has expanded its service network to over 110 cities, with plans to cover more than 200 cities by early next year, enhancing customer support and service accessibility [14]. Customer Service Initiatives - The company emphasizes its commitment to customer service, demonstrated by a recent rescue operation for a stranded customer in a remote area, showcasing its dedication to user safety and satisfaction [16].