Core Viewpoint - Great Wall Motors showcased its advanced technologies and four key models at the 2026 CES in Las Vegas, emphasizing the depth of Chinese automotive technology and culture [1][2][3] Group 1: Technological Innovations - Great Wall Motors introduced the ASL (Spatial and Language Intelligent Agent) at CES 2025, which perceives the world from a 3D perspective and serves as a communicative travel partner [1] - The VLA large model, launched in December 2025, equips vehicles with three core capabilities: understanding, seeing, and thinking, and will be integrated into more models this year [1] - The Hi4 intelligent electric hybrid four-wheel drive technology, inspired by ancient Chinese irrigation engineering, showcases the company's innovative power distribution technology [2] Group 2: Product Offerings - Great Wall Motors presented its self-developed V8 engine and the H8 engine featuring the Soul Motor, along with semi-solid state batteries and hydrogen fuel cell engines, highlighting its comprehensive technology layout [2] - The company introduced four models, including the Wei brand Gaoshan 9, catering to various user needs and emphasizing a user-centric approach to market segmentation [2] Group 3: Global Vision and Cultural Exchange - Great Wall Motors aims to convey not only products and technologies but also values and cultural exchanges, using its innovations to connect different civilizations [2] - The company expresses a commitment to continuous improvement and global resource integration, positioning "Chinese intelligence" to shine on the world stage [3]

Core Insights - The role of automobiles is evolving at CES, transitioning from a focus on consumer electronics to a significant emphasis on automotive technology [2] - Great Wall Motors stands out as a representative Chinese automaker, showcasing a comprehensive narrative around technology, product, and culture rather than just individual products [2][5] - The competition in smart technology is shifting from "function demonstration" to "system capability" [2] Product and Technology - Great Wall Motors presented a product matrix rather than a single flagship model, exemplified by the WEY brand's Gaoshan 9, which integrates smart cockpit, assisted driving, safety systems, and Hi4 performance hybrid four-wheel drive as a holistic solution [2] - The Coffee Pilot Ultra assisted driving system and Coffee OS smart cockpit have entered mass production, indicating the maturity of Chinese automakers in integrated vehicle intelligence [3] - The ASL 2.0 multi-agent architecture, showcased at CES, allows vehicles to understand scenarios, reason risks, and provide proactive services, supported by the Coffee EEA 4.0 electronic architecture [3] Power Technology - Great Wall's Hi4 technology system is central to its strategy, focusing on optimal distribution based on different scenarios rather than opposing physical laws, akin to the wisdom of Dujiangyan in water management [4] - The Hi4 system includes various configurations like Hi4, Hi4 performance version, Hi4-Z for off-road, and Hi4-T for extreme off-road, balancing performance, energy consumption, and reliability [4] Cultural Expression - The S2000 CL motorcycle, featuring a unique horizontally opposed 8-cylinder engine, combines Eastern aesthetics with top-tier engineering, showcasing China's design and manufacturing capabilities [4] - Great Wall aims to convey a message of sustainable technological ecosystems, moving from internal combustion engines to hybrid and electric solutions, alongside software systems and cultural expression [5] - The presence at CES signifies that Chinese automakers are no longer mere followers of technology but are actively defining global technological directions with their methodologies [5]

Core Viewpoint - Great Wall Motors showcased four models, including the WEY Mocha 9 and Tank 500 Hi4-T Intelligent Edition, at CES 2026, highlighting advancements in smart technology [1] Group 1: Product Showcase - Great Wall Motors presented four vehicle models at CES 2026, emphasizing their commitment to innovation in the automotive sector [1] - The showcased models include the WEY Mocha 9 and Tank 500 Hi4-T Intelligent Edition, indicating a diverse product lineup [1] Group 2: Technological Advancements - The company introduced ASL, a spatial and language intelligent agent that perceives the world from a 3D perspective, enhancing user interaction within and outside the vehicle [1] - In 2026, more models under Great Wall Motors will feature the VLA large model, indicating a push towards integrating advanced AI technologies in their vehicles [1] - The expansion of high-level intelligent driving assistance to more mid-range models reflects the company's strategy to enhance safety and convenience across a broader customer base [1]

Core Viewpoint - The article highlights how Great Wall Motors is using the CES platform not only to showcase its products but also to convey a deeper cultural narrative, emphasizing the importance of global dialogue and understanding in the automotive industry [2][6]. Group 1: CES as a Platform - CES serves as a critical platform for Chinese automotive brands, acting as a verification ground for hard and soft strengths, and is considered an essential course for those aiming for global presence [2]. - Great Wall Motors' chairman emphasizes the necessity of engaging with global peers and media, indicating that globalization is a survival issue rather than a choice [2]. - The company aims to present itself not as having arrived but as being on a journey, fostering a mindset of humility and openness [2]. Group 2: Technology and Philosophy - Great Wall Motors showcases its Hi4 technology system, which reflects a philosophy rooted in ancient Chinese wisdom, particularly the principles of the Dujiangyan irrigation system [3]. - The Hi4 technology emphasizes collaboration between different power sources rather than seeking extreme output from a single source, aligning with the idea of guiding energy efficiently [3]. - This approach is seen as transcending mere technical specifications, offering a systemic solution that resonates with global values of efficiency and harmony [3]. Group 3: Cultural Engagement - The inclusion of Yunnan highland coffee at the CES booth serves as a cultural bridge, allowing for informal interactions and discussions beyond just technology [5]. - This initiative aims to break stereotypes about Chinese companies, presenting Great Wall Motors as a brand that understands life and emotions, which is crucial for building brand loyalty [5]. - The overall experience at the CES booth integrates technology, products, and culture, creating a holistic narrative that enhances the brand's appeal [5]. Group 4: Globalization and Wisdom Sharing - The article discusses how Chinese automotive brands are evolving from merely exporting products to sharing cultural and intellectual wisdom on a global scale [6]. - Great Wall Motors' approach illustrates that globalization involves not just market expansion but also deepening civilizational dialogue, requiring both hard and soft strengths [6]. - The interactions at CES signify a new phase in globalization for Chinese brands, moving from cost-effective products to technology and cultural wisdom [6]. Conclusion - The dialogue initiated at CES may have lasting implications, as Great Wall Motors presents a proposal for harmonious coexistence with nature, users, and the world [7]. - The experiences shared at CES reflect a new potential for Chinese automotive brands, characterized by depth and warmth, which may represent the ideal form of globalization [7].

Core Insights - The 2026 Consumer Electronics Show (CES) highlights the automotive electronics sector, showcasing advancements in AI applications across various automotive domains, including smart driving assistance and intelligent cockpit experiences [1][2] - AI remains a central theme at CES 2026, driving breakthroughs in autonomous driving and industrial automation, reshaping lifestyles and work environments [1] Automotive Technology Showcase - Automakers focus on demonstrating technological roadmaps and electronic architectures rather than just vehicle models at CES [2] - Geely introduced its AI 2.0 technology system, which integrates various domains such as intelligent driving and cockpit systems, enhancing collaboration among different AI agents [3] - BMW showcased its AI-driven personal assistant integrated with Amazon's "Alexa+", allowing intuitive interaction between passengers and vehicles [3] Advanced Driver Assistance Systems (ADAS) - The popularity of advanced driver assistance systems remains strong, with many exhibitors presenting the latest developments in this field [7] - Nvidia's CEO unveiled the Alpamayo series of open-source AI models, which include advanced reasoning and simulation capabilities [7] - Geely and Qianli Technology launched the G-ASD brand, a high-capacity driving assistance solution covering levels from L2 to L4 [8] Robotics Integration - Human-like robots are transitioning from novelty to practical applications, with companies like Hyundai showcasing production versions of robots capable of performing real tasks [10][11] - Hyundai plans to integrate its Atlas robot into its global production network, starting with simple tasks and expanding to more complex operations by 2030 [11] - Companies are increasingly investing in robotics, with a focus on enhancing capabilities in various sectors, including automotive and smart devices [10][11]

Core Insights - Great Wall Motors is one of the first domestic brands to officially announce participation in CES 2026, aiming to enhance its global brand recognition and communication [4][28] - The company plans to showcase its latest products and technologies at CES 2026, including the new WEY models and advanced technologies such as Hi4, V8 engines, hydrogen fuel power, and ASL 2.0 [6][30] Product Highlights - The WEY brand's new models, including the Blue Mountain and High Mountain 9, are positioned as the core of Great Wall's technology output at CES 2026, emphasizing China's strength in automotive intelligence [8][32] - The Blue Mountain features the industry-leading VLA visual language behavior model, enabling defensive driving, blind spot risk prediction, and voice command control, even in low visibility conditions [10][34] - The High Mountain series redefines high-end travel standards with a dedicated platform for new energy MPVs, offering a high "usable area rate" of 61.1% and versatile interior configurations [10][34] Technological Innovations - Great Wall's participation in CES 2026 is not just about showcasing products but also about breaking stereotypes of Chinese automobiles in international markets through technology and ecosystem exports [14][40] - The Hi4 intelligent four-wheel drive hybrid technology and hydrogen fuel systems demonstrate the company's commitment to diverse new energy solutions [14][38] - The ASL 2.0 upgrade transforms vehicles from "smart tools" to "AI agents," enhancing the potential for various travel scenarios [14][38] Global Market Strategy - As of June 2025, Great Wall Motors has established sales channels in over 170 countries and regions, with more than 1,400 sales outlets, indicating a solid foundation in international markets [17][41] - In November 2025, the company's overseas sales reached 57,309 units, a 32.7% year-on-year increase, accounting for 43.02% of total sales for that month [17][41] - The strategy of "technology export" and "ecosystem export" is seen as more impactful than mere product export, aiming to leave a lasting impression on global consumers [14][40] Event Significance - CES 2026 is viewed as a critical milestone in Great Wall's globalization journey, allowing the company to engage directly with global users and industry partners [20][44] - The event will provide insights into the latest trends in intelligence and electrification, driving the evolution of products and technologies [20][44]

Core Insights - The launch of the Gao Shan 7 MPV by Wei brand aims to address the traditional MPV issues of being "heavy" and "slow" by incorporating Hi4 intelligent electric hybrid four-wheel drive and advanced driver assistance systems [1] - The Gao Shan series completes Wei brand's coverage of the MPV market, targeting different consumer segments from flagship to entry-level family users [1] - Despite initial order success, the market response for Gao Shan 7 has been lukewarm, with a minor price adjustment of 4,000 yuan failing to significantly attract buyers compared to the more popular Gao Shan 8 [1][2] Product Positioning - Gao Shan 9 is positioned as a flagship model suitable for both business and family use, Gao Shan 8 is designed for large families, while Gao Shan 7 focuses on young family users [1] - The Gao Shan series has shown strong market competitiveness, with Gao Shan sales reaching 7,768 units in September, a 55% month-on-month increase, making it the second best-selling MPV after Toyota Sienna [2] Sales Performance - Wei brand's sales from January to September reached 63,600 units, a year-on-year increase of 96.35%, significantly outpacing other brands like Tank and Haval [2] - Despite impressive growth, Wei brand's sales volume is still less than one-eighth of Haval's, which sold 528,500 units in the same period [2] Strategic Importance - Wei brand's growth is strategically significant for Great Wall Motors, as it aims to enhance the company's overall electric vehicle sales, which currently lag behind competitors like Geely [2] - Great Wall's total electric vehicle sales for the first nine months of the year were 278,500 units, with a penetration rate of 30%, compared to Geely's 1,167,800 units and a penetration rate of 53.8% [2] Channel Strategy - Wei brand is focusing on a direct-to-consumer (DTC) model to reshape the car buying experience, emphasizing the importance of direct brand-user connections [3] - The core objective is to effectively communicate Great Wall's technological advancements and brand value to consumers [3]

Core Insights - The Great Wall Motor's WEY brand has launched the Gaoshan 7, a plug-in hybrid MPV priced at 255,800 yuan, which the CEO claims surpasses Toyota's Alphard in terms of configuration and luxury at a significantly lower price point [2][3] - The Gaoshan series, including Gaoshan 8 and Gaoshan 9, targets different consumer segments, with Gaoshan 7 aimed at young families, emphasizing flexibility, intelligence, and spaciousness [2][3] - The Gaoshan 7 has achieved significant sales success, topping the domestic MPV sales chart in September with 8,560 units sold, indicating strong market demand [2][4] Product Highlights - The Gaoshan 7 features a powerful intelligent four-wheel drive system with a maximum power of 337 kW, achieving 0-100 km/h in 5.7 seconds, and offers a comprehensive range of 945 km [3] - It boasts a compact turning radius of 5.6 meters, making it one of the most maneuverable MPVs in its price range [3] - The vehicle is equipped with advanced technology, including standard lidar, a Coffee Pilot Ultra driving assistance system, and extensive safety features [3] Market Context - The domestic MPV market has seen a growth of 3.8% year-on-year, with a total of 782,000 units sold from January to September, despite a decline in sales in August and September [4] - The competition in the MPV market is intensifying, with new models from brands like Buick and Xpeng entering the fray, positioning the Gaoshan 7 to compete against mid-to-high-end models [5] - Great Wall Motor is focusing on enhancing the WEY brand's market presence through a dedicated direct sales network, with plans to expand from 430 to 600 stores by the end of the year [5][6] Sales Performance - WEY brand's sales reached 11,000 units in September 2025, marking a 63.23% year-on-year increase, with a cumulative sales figure of 63,600 units from January to September, reflecting a 96.35% growth [6]

Core Insights - The launch of the new MPV model, Gaoshan 7, by Great Wall Motors' Wey brand, is aimed at the family travel market with a starting price of 285,800 yuan [1] - Gaoshan 7 features a spacious interior with a length of 5050 mm and a focus on comfort for multiple passengers, being the first MPV under 300,000 yuan to include laser radar and rear entertainment screens as standard [1] - The vehicle is equipped with advanced driving assistance systems and boasts impressive performance metrics, including a maximum power of 337 kW and a 0-100 km/h acceleration time of 5.7 seconds [1] Product Positioning - The Gaoshan series now covers various sizes of MPVs, with Gaoshan 9 targeting commercial use, Gaoshan 8 for larger families, and Gaoshan 7 focusing on young family users [2] - Since its launch in May, the Gaoshan family has received over 40,000 orders, with Gaoshan 7 contributing to the brand's leading position in MPV sales in September [2] Service Network Expansion - Wey brand has established over 500 service outlets in more than 110 cities and plans to expand its direct service coverage to 200 cities by early next year [2] - The brand has set up 35 support stations along popular driving routes in western China, providing remote rescue services for users [2] Market Impact - The introduction of Gaoshan 7 is expected to further segment the Chinese family MPV market, testing consumer recognition of the value of domestic high-end family MPVs [2]

Core Insights - The launch of the Wei brand's Gaoshan 7 on October 15, priced at 285,800 yuan, completes the Gaoshan family lineup, which includes Gaoshan 8 and 9, targeting diverse family transportation needs in the MPV market [1][6] - The MPV market is becoming increasingly competitive due to the relaxation of the two-child and three-child policies, attracting major automotive companies [4] - The Gaoshan family has achieved significant sales success, with over 40,000 orders and 30,000 deliveries since the launch of Gaoshan 8 and 9 in May, leading the national MPV sales rankings [6] Product Features - Gaoshan 7 is designed for young families, featuring a compact size of 5,050 mm in length while providing 3,468 mm of effective interior space, along with comfort features like a flat floor and spacious seating arrangements [8] - The vehicle includes advanced smart features such as the Coffee Pilot Ultra driver assistance system, supporting full-scene parking assistance and a luxurious in-car experience with 23 speakers and a 5D viewing mode [8] - Performance-wise, Gaoshan 7 boasts a maximum power of 337 kW, a 0-100 km/h acceleration time of 5.7 seconds, and a comprehensive range of 945 km, along with a minimum turning radius of 5.6 meters [10] Safety and Service - The vehicle adheres to high safety standards, utilizing 81.96% high-strength steel and achieving full marks in the "China Electric Vehicle Fire Safety Index" [10] - The Wei brand has expanded its service network to over 110 cities with more than 500 service outlets and plans to cover over 200 cities by early next year, ensuring timely assistance for users [10][12] - The commitment to user service is emphasized by the establishment of 35 support stations in challenging driving areas, promising rapid rescue response times [10][12]