Core Viewpoint - The report from CICC maintains the profit forecast for Shangmei Co., Ltd. (02145) for 2025-2026, with the current stock price corresponding to a P/E of 30/23x for those years, and raises the target price by 8% to HKD 106, indicating a potential upside of 17% [1] Group 1: Financial Performance - In 1H25, the company's revenue reached CNY 4.11 billion, a year-on-year increase of 17.3%, aligning with the upper limit of the previous earnings forecast [1] - The net profit for 1H25 was CNY 560 million, up 34.7% year-on-year, also exceeding the prior forecast range [1] - The attributable net profit was CNY 520 million, reflecting a year-on-year increase of 30.6%, meeting the expectations of the report [1] Group 2: Brand and Product Performance - The brand Han Shu achieved revenue of CNY 3.34 billion in 1H25, a year-on-year increase of 14%, with successful expansion across multiple product lines [2] - The brand Yipai saw a significant revenue increase of 146% year-on-year, reaching CNY 400 million, with strong sales of its star product [2] - The brand Hongse Xiaoxiang generated CNY 160 million in revenue, indicating initial success in its brand transformation [2] Group 3: Channel and Operational Efficiency - The company's gross margin improved by 1.7 percentage points to 75.5% in 1H25, while the sales expense ratio decreased by 0.7 percentage points to 56.9% [3] - The increase in the proportion of lower-cost external sales channels contributed to the optimization of the sales expense ratio [3] - The attributable net profit margin rose by 1.3 percentage points to 12.8% in 1H25, reflecting improved profitability [3] Group 4: Future Growth Strategy - The company continues to expand its brand matrix, having launched new brands in May and August, with positive initial results [4] - Plans for 2H25 include launching new brands targeting specific markets, such as a maternal and infant IP brand and a professional makeup brand [4] - The company aims to follow a "2+2+2" strategy over the next three years, focusing on skincare, hair care, and maternal-infant products to build a diverse brand portfolio [4]

Core Viewpoint - The company has raised its profit forecast for 2025-2026 by 13% to 11.3 billion and 13.9 billion yuan, respectively, due to the continuous release of brand potential and enhanced competitive advantages [1] Group 1: Revenue Growth - The multi-category layout of the Han Shu brand and the sustained high growth of Newpage have driven rapid revenue growth in the first half of 2025, with expected revenue of 40.9-41.1 billion yuan, representing a year-on-year increase of 16.8%-17.3% [2] - Newpage's GMV on major platforms like Tmall, Douyin, and JD.com has increased by over 140% year-on-year in the first half of 2025, following a strategic upgrade to cover a full age range for skincare [2] Group 2: Profit Margin Improvement - The optimization of the channel structure and the increase in the proportion of high-profit brands have led to a profit margin improvement in the first half of 2025, with an expected net profit of 5.4-5.6 billion yuan, reflecting a year-on-year increase of 30.9%-35.8% [3] - The proportion of self-broadcasting and product card GMV on Douyin has increased, contributing to a profit margin improvement, with the overall profit margin expected to rise by 1.6 percentage points to 13.4% [3] Group 3: Brand Expansion Strategy - The company plans to continue expanding its brand matrix, having launched new brands in May and August, with further launches planned for the second half of 2025 [4] - The long-term strategy includes focusing on six major brands across skincare, hair care, and maternal and infant products, aiming for significant growth in the cosmetics sector over the next decade [4]

Core Viewpoint - The company is expected to see continued growth in brand strength and competitive advantages, leading to an upward revision of net profit forecasts for 2025-2026 by 13% to 1.13 billion and 1.39 billion yuan respectively, with a target price increase of 15% to 98 HKD, indicating a potential upside of 20% [1] Group 1 - The multi-channel and multi-category layout of the Han Shu brand, along with the sustained high growth of Newpage, is driving rapid revenue growth for the first half of 2025, with Han Shu's product lines diversifying and the contribution from men's skincare and makeup increasing to nearly 10% [2] - The optimization of channel structure and the increase in the proportion of high-margin brands are contributing to a better-than-expected profit margin for the first half of 2025, with the overall profit margin improving by 1.6 percentage points to 13.4% [3] Group 2 - The company is expected to continue expanding its brand matrix, with new brands launched in May and August, and plans to introduce additional brands in the second half of 2025, indicating a strong growth potential in the multi-brand and multi-category cosmetics sector [4]